Luggage Consumer Market Research
Consumer Market Research by Travel Sentry
Research Reveals Key Luggage Buying Behaviors Across the USA and Europe
Contents
Travel Sentry is the global standard for travel security, featured by over 700 brands and implemented in over 65 countries.
We commissioned the consumer research platform Attest to conduct a survey that offers fresh insights into consumer behaviors influencing the luggage market.
Market Research and Data Collection
This study, the first in the industry, involved 5,000 respondents across the US, UK, France, and Germany.
The 2024 Luggage Buying Trends Report dives deep into the luggage purchasing trends shaping today's travel goods and retail industry.
Understanding the Target Market Through Consumer Behavior
This survey focused on analyzing and understanding the preferences related to luggage size, color, security features, and brand influence.
Travel Sentry aims to equip manufacturers and retail brands with the insights needed to develop products and marketing strategies for their target audience and meet the evolving needs of potential customers.
Key Findings from the Survey
- Preference for Larger Luggage: A notable shift towards larger check-in luggage sizes reflects a market segment that values spacious and versatile travel solutions.
- Color and Design Preferences: Black remains the dominant choice for its sleekness and ability to blend with business and leisure travel aesthetics.
- Demographic Insights: The survey provides a competitive analysis of purchasing behaviors across various demographic groups, highlighting how generational, income, and gender factors influence decisions.
- Security Features: The trademarked Red Diamond logo on Travel Sentry locks is highly valued, with 74% of respondents associating it with positive attributes and 68% willing to pay a premium for it.
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Implications for Industry
Maya Hall, Chief Marketing Officer at Travel Sentry, emphasized the importance of these findings in light of predictions by IATA that global passenger traffic will more than double in the next two decades. "The premiumization of luggage is a clear trend. As travelers' expectations rise, so does their demand for high-quality, secure, and aesthetically pleasing luggage," says Hall. "This survey equips our licensees and industry partners with crucial consumer insights that support their business decisions and help them maintain a competitive advantage."
Methodology
The survey methodology included a series of 20 questions that covered topics such as product specifications, brand and price influences, purchasing drivers, research habits, and preferences for luggage locks. This qualitative research helps understand the depth of consumer satisfaction and loyalty to the Travel Sentry brand.
The insights gained from this survey are integral for effective marketing strategies catering to the target market's needs and preferences.
A summary report is available upon request for those interested in a more detailed breakdown of the survey results or looking to leverage these insights for their strategic planning. Please contact press@travelsentry.org for additional information or to secure a 2024 Luggage Buying Trends Report copy.
ABOUT ATTEST
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