Xuzhou Senpulier, Xuzhou Simply, Baicheng

NINGBO YIKE LOCK CO., LTD.

JIAXING JINGSHENG LOCK INDUSTRIAL CO., LTD

Hangzhou Travelsky Co., Ltd

Jiaxing Huanding Industry and Trade Co., Ltd.

Jiaxing Aiden Luggage Co., Ltd

PT CONTINENTAL PANJIPRATAMA 

How Travelers Are Redefining the Travel &amp; Tourism IndustryThe travel and tourism industry is entering a new phase. According to IATA, summer 2025 marked an all-time high for international travel, with global travelers driving record movement across routes. Revenue Passenger Kilometers (RPKs) grew year over year, reaching a record 86.0% load factor in August, indicating that planes were fuller than ever before.&nbsp;By&nbsp;nateemeeAs travelers increase their trip frequency and plan more spontaneous journeys, the travel market is shifting from one-time vacations to a lifestyle of travel readiness and ongoing travel experiences.&nbsp;Travel as a LifestyleIn 2026, international travel will be less about escape and more about a lifestyle.&nbsp;Booking.com data shows that global travelers are planning shorter, more frequent trips, often triggered by life moments rather than traditional holiday periods. 67% of travelers say spontaneity or celebrating small life moments (like finishing a work project or hitting a personal goal) is enough reason to book a trip.&nbsp;By&nbsp;Prostock-studioWellness, Recovery &amp; Mindful TravelWellness is evolving into one of the most defining travel trends 2026. Booking.com reports that 80% of travelers are open to “glowcations” - trips focused on rest, skin care and self-maintenance.&nbsp;The growing interest in sustainable travel and wellness-focused experiences shows that travel is now considered part of maintaining a healthy lifestyle. This trend also intersects with quiet nature travel, where people seek remote destinations for calm and clarity rather than high-traffic tourist zones.By&nbsp;sloomstudioFood Travel and Cultural ConnectionExpedia’s trends report highlights that travelers no longer just choose destinations for sightseeing, they do so for culinary storytelling and cultural discovery. Authentic local food and social media–inspired micro-destinations are becoming leading influences for trip planning. These travel experiences are pushing the industry away from generic itineraries and toward niche, design-led journeys that feel personal and meaningful.By&nbsp;bengalnomadNature, Altitude &amp; Space-Seeking TravelersSkyscanner’s reports on Altitude Shift show a rise in bookings to mountain towns, lakeside destinations and remote nature regions. These global travelers seek clean air, scenic movement and low-density environments, reflecting a desire for personal space and mental clarity during travel.This signals continued growth in sustainable travel, not just in terms of environmental policy, but in how travelers want to feel during a trip.By&nbsp;Galyna_AndrushkoCulture-Based and Story-Led TravelAnother noticeable pattern in travel trends 2026 is the rise of identity-based travel, where people book trips based on literature, film, niche cultural topics or creative lifestyle inspirations. Instead of traditional sightseeing, travelers want experiences that reflect meaning and personal identity.This is also driving interest in themed boutique stays, heritage locations and immersive local activities rather than standard tourist routes.By&nbsp;BLACKDAYSmart Spend Replaces Budget TravelInstead of searching only for cheap options, travelers now look for “best value” experiences, which balance comfort, flexibility and price fairness. Expedia notes that travelers are willing to spend more if the overall trip experience feels worthwhile and efficient. This shift highlights a more mature travel market, where customers are informed, expectation-driven and value-responsive.By&nbsp;YuriArcursPeopleimagesAI, Seamless Planning, and the Future of Travel TechnologyAI-driven planning is becoming central to 2026 travel. Travelers expect digital tools to:Suggest itineraries automaticallyAdjust routes based on weather or crowd levelsOffer personalized packing or accommodation recommendationsImprove customer service by anticipating common needs38% of travelers say they would use AI to find travel partners or optimize routes, which shows how integrated travel behavior and technology have become.By&nbsp;vadymvdrobotThe Travel Industry in 2026The travel and tourism industry in 2026 is defined by:Personal expression over mass tourismLifestyle-driven, year-round travel planningDigital-first travel experiences powered by AITravel is no longer a break from daily life, it is becoming a structured and expressive part of it.

According to IATA, summer 2025 marked an all-time high for international travel, with global travelers driving record movement across routes. 

Travel Trends 2026

Mid-Autumn Festival 2025: Chinese Travelers Set New RecordsThe 2025 National Day and Mid-Autumn Festival holiday created the biggest travel wave China has ever seen.Celebrating Mid-Autumn on the MoveThis year, millions of Chinese people decided to spend the holiday traveling to new places, both at home and abroad. From October 1-8, an amazing 2.433 billion trips happened across mainland China. This was 6.3% more than last year, showing how much Chinese people love to travel.Where Did Everyone Go?Traveling Around ChinaChinese tourists filled hotels across the country, with bookings up more than 20% compared to last year. People weren't just visiting the usual tourist spots – they explored cities in all the regions, including Hong Kong and Macau.Major cities were especially popular, with Beijing, Shanghai, Chengdu in Sichuan province and Hangzhou in Zhejiang province topping the list. But travelers also discovered hidden gems like Guiyang in Guizhou province, famous for its sour soup hotpot and stunning natural landscapes.During the 8-day holiday, Chinese travelers made 888 million domestic trips, 123 million more than the previous year. And they spent big, too - 809 billion RMB ($113 billion) in total, 108 billion RMB ($15.2 billion) compared to the seven-day National Day holiday in 2024.Going InternationalChinese outbound travelers really made their mark this year. Flight bookings to other countries jumped by over 30%, and the younger generations led the way with bookings up more than 50%.The top destinations for Chinese international travelers were:Japan&nbsp;Thailand&nbsp;South Korea&nbsp;Malaysia&nbsp;Vietnam&nbsp;Indonesia&nbsp;Australia&nbsp;Russia&nbsp;United States&nbsp;Singapore&nbsp;South Korea, Thailand, Vietnam and other nearby destinations were especially popular with Chinese outbound travelers. These countries are close to home, offer visa-free travel (in many cases) and welcome Chinese tourists.Some unexpected destinations saw huge growth. Egypt's hotel bookings doubled, and Norway saw bookings jump by 120%. One small Norwegian island with a population of 20,000 people had traffic jams caused by Chinese tourists.&nbsp;The Wuzhang Toll Station in Anhui Province also experienced a massive traffic jam that also went viral worldwide. This 36-lane toll plaza – China's largest – was completely overwhelmed as travelers headed home after the holiday. Some drivers waited six hours or more to get through the toll station, with over 120,000 vehicles passing through on the final day of the holiday.&nbsp;While the traffic jams were frustrating for travelers, they also showed something positive: Chinese people's love for travel and exploring new places during holidays.Welcome to China!It wasn't just Chinese people traveling out – more international visitors came to China too. According to the National Immigration Administration, immigration inspection offices handled about 16.34 million inbound and outbound trips during the holiday, with a daily average of 2.04 million crossings.International visitors to mainland China increased steadily, mainly from South Korea, the United States, Russia and Japan. These foreign tourists wanted to experience authentic Chinese culture, watch dragon dances, try martial arts and celebrate the Mid-Autumn Festival with local friends and family.As more countries offer visa-free travel and welcome Chinese tourists, the travel boom will only grow. The holiday travel rush is more than just numbers – it's about Chinese people embracing new ways to spend time with friends and family while exploring our amazing world.Data sources: Civil Aviation Administration of China, Chinese Ministry of Transport, Ministry of Culture and Tourism, Qunar travel platform

From October 1-8, an amazing 2.433 billion trips happened across mainland China. This was 6.3% more than last year.

Mid-Autumn Festival 2025

Chinese Travel Trends 2025: Market InsightsChina remains the world’s most important outbound travel market. After a strong rebound in 2024, the post-pandemic recovery is shifting into a new growth phase in 2025. Recent reports and media coverage highlight how demographics, travel sentiment and destination choices are reshaping outbound tourism.&nbsp;By nateemee1. Demographic Shift: Young Explorers and the Silver GenerationIn 2024, travelers born in the 1980s and 1990s accounted for nearly&nbsp;70% of China’s outbound market. This younger demographic values independence, digital tools, and immersive experiences.At the same time, the Silver Generation is rising in influence. China’s population aged 60 and over is projected to reach 321 million by 2025, with more than 100 million active seniors travelling and spending forecast to exceed RMB 1 trillion (≈ USD 140 billion).Unlike previous generations, today’s seniors have more savings, more free time and fewer family obligations, making them eager to see destinations while they can. Many travel as couples or with small groups of friends, and they are&nbsp;willing to pay for quality lifestyle pursuits and personal development.This group is also surprisingly digital. Seniors are active on WeChat, sharing photos and stories that inspire their peers to travel. They typically stay longer in destinations than younger travelers, contrasting with the short, low-budget “special forces” trips popular among youth. Multi-generational trips are also common, with children in their 30s and 40s taking parents to destinations known for fresh air, cultural atmosphere and good weather.2. Tailored vs. Traditional TravelThe balance between traditional group tours and more flexible, independent travel continues to shift. According to ITB data, 82% of agencies now offer customized trips, while less than half still rely on standard group tours. Demand for free independent travel (FIT) is particularly strong in long-haul destinations like Europe, where visa centers report record levels of individual applications (SCMP).Popular themes include eco-tourism, cultural immersion and food-focused travel. Even seniors, who once preferred large organized groups, are opting for semi-customized packages with slower itineraries and better accessibility.&nbsp;By s_kawee3. Bleisure on the RiseThe blending of business and leisure, often called “bleisure,” is becoming mainstream. The global bleisure travel market is expected to grow 500% by 2033 (Statista). In China, surveys show that 83% of corporate and MICE buyers view bleisure as a major growth driver.In 2024, 42% of Chinese business travelers extended their work trips for leisure, typically by two or three days. Popular destinations for bleisure include Singapore, Seoul, Bangkok and European capitals, where strong connectivity supports both business and leisure needs. Younger professionals are especially active in documenting these trips on Xiaohongshu (RED), where a bleisure trip is not just practical but also aspirational.4. Inbound and Outbound MomentumTravel flows are strengthening in both directions. On the inbound side, China welcomed 132 million international visitors in 2024, with spending close to&nbsp;USD 94 billion. On the outbound side, Southeast Asia, South Korea and Hong Kong remain the most popular destinations (Dragon Trial).Hong Kong, however, faces challenges from a new wave of, as previously mentioned, “special forces” tourists from the Mainland. This refers to young travelers who spend little, stay briefly and are less attractive to businesses dependent on retail and hospitality revenue.&nbsp;Social media platforms such as Douyin and Xiaohongshu play a central role in shaping both inbound and outbound travel decisions, often influencing itineraries more than official campaigns.5. Spending Power Strengthens Post-PandemicChinese travelers continue to lead in per-night spending compared to other major source markets. In 2024, average per-trip spending was 32% higher than in 2019, while purchases of local products and experiences rose by 60%. This reflects both market confidence and a shift toward immersive, higher-value travel.During the May Day holiday in 2025, domestic trips rose 6.5%, but per capita spending remained&nbsp;below pre-pandemic levels. This suggests that outbound markets, especially among middle- and upper-income travellers, are absorbing much of the premium spend. The Silver Generation is particularly important here, as retirees use savings to fund longer and more comfortable journeys, often driving demand for premium products.China’s outbound travel market in 2025 is being shaped by younger explorers, the expanding Silver Generation, customized itineraries, bleisure trips and strong spending power. Together, these shifts are reshaping expectations across the travel goods sector.&nbsp;

In China, after a strong rebound in 2024, the post-pandemic recovery is shifting into a new growth phase in 2025. 

Chinese Travel Trends 2025

Travel Sentry's Summer China Campaign 2025View video hereCelebrating Travel Sentry in ChinaChina is one of the world’s most dynamic travel markets and a core focus for Travel Sentry. With 97% of Chinese travelers planning a leisure trip in the next year, 87% looking abroad and 65% intending to spend more, summer is the perfect time for marketers and advertisers to connect with them. Our campaign delivers a retail moment in peak travel season.&nbsp;Partnering with Tmall for ImpactThrough our long-standing partnership with Tmall, China’s leading e-commerce platform, Travel Sentry sponsors the Super Category Day for luggage.This year marked our third consecutive year as sponsor and the results spoke for themselves. Together with leading luggage brands, the Summer China Campaign achieved strong brand awareness, driving sales and visibility while positioning Travel Sentry licensees as leaders in innovation and security.For Travel Sentry licensees in China, the campaign extends far beyond locks. It is about building brand awareness, creating opportunities for brand recognition and strengthening brand loyalty in one of the most influential travel markets. By taking part, our partners amplify their products and services in a way that helps them reach new customers and increases brand awareness long term.Key Highlights17 luggage brands participated in the campaign - a new record.17 Key Opinion Leaders (KOLs) participated, with a combined following of 31.6 million, including 21.4 million from on-site KOLs.14 major media outlets provided coverage.130 attendees joined, including journalists, influencers and partners.127 pieces of luggage were presented, showcasing innovation and design.48 models featured in the runway show.An Experience Like No OtherIn August 2025, the campaign came alive in Yangshuo, Guilin, beginning with a sunrise hot air balloon flight over the karst mountains. The spectacle set the tone for a day of celebration and storytelling.At the Yingman Hotel, influencers and creators produced branded content against a backdrop of hot air balloons, open skies, green lawn and even wandering deer. Real-time livestreams amplified the moment, extending brand awareness and brand recognition to millions of followers.As evening fell, the atmosphere shifted to high fashion with a runway show featuring 48 models and 130 luggage designs. Fireworks and a starlit barbecue closed the day, leaving a lasting impression on both participants and audiences.Why Licensees BenefitFor Travel Sentry licensees, the Summer China Campaign delivers tangible advantages:Advertising and exposure at scale that expands reach and increases brand awareness.Marketing strategies that connect products and services with consumers in fresh, impactful ways.Content creation and influencer partnerships, tapping engaged audiences across multiple channels.Important metrics that allow partners to measure brand awareness, track ROI and build on success.Long-term growth opportunities that reinforce Travel Sentry as a positive brand associated with safety, trust and style.The 2025 Summer China Campaign was more than an event - it was proof that Travel Sentry’s marketing strategies generate high brand awareness for licensees while inspiring travelers. By aligning with cultural moments and travel trends, we demonstrate how Travel Sentry helps brands rise above the competition. For our partners, it is not just about locks; it is about being part of global brand awareness strategies that connect products and services with millions of travelers.&nbsp;

The 2025 Summer China Campaign was more than an event - it was proof that our marketing strategies generate high brand awareness for licensees. 

Travel Sentry's Summer China Campaign

Safari Luggage Partnership Boosts Brand AwarenessIn May 2025, Travel Sentry teamed up with Safari Luggage in a major marketing partnership in the luggage industry.The campaign was designed to build brand awareness, educate travelers and meet the rising demand for luggage in India’s growing middle-class market.Many consumers believe TSA-accepted locks are mostly relevant for travel to the United States. In reality, these locks are recognized in over 75 countries and more than 750 major airports worldwide.Through this campaign, Travel Sentry and Safari raised awareness of the importance of using TSA-accepted locks to protect belongings and ensure smooth security checks internationally.Campaign at a Glance150 Safari stores nationwide - major in-store displays.Social media and online retail push to reach a wider customer base.Safari Luggage TSA lock display in IndiaPerformance HighlightsFrom campaign launch through June 2025, online and social media activities effectively increased awareness and engagement. The strategy combined in-store presence with targeted social media marketing to produce strong awareness at both national and local levels.Leadership Perspective"It was important for our Senior Management team to be present and show our commitment to the Indian market and its growth. Launching our largest in-store campaign with Safari, India’s largest luggage brand on the market is significant in educating the Indian travelers of all the benefits of our system," — Maya Hall, CEO, Travel Sentry.“We are excited to partner with Travel Sentry, the global standard in airport travel security. Our common purpose is to ensure that Indian consumers have a more convenient and secure experience at airports when they travel internationally.” — Mr Sudhir Jatia, Managing Director, Safari Luggage.&nbsp;Why It WorkedKey player collaboration: Safari’s retail strength and Travel Sentry’s global security standard.Focus on consumer preferences - convenience, safety and modern design.Campaign design aligned with luggage market trends in India, especially smart luggage and travel security.With markets expansion in Asia and rising demand for luggage worldwide, especially in North America, partnerships like this help luggage companies connect with new customers and stay ahead of trends.Travel Sentry will continue to work with industry leaders to deliver high-quality products and smarter travel solutions.Safari and Travel Sentry TSA lock campaign banner

The campaign was designed to build brand awareness, educate travelers and meet the rising demand for luggage in India’s middle-class market.

Safari Luggage Partnership

A New Era of Travel Trends 2025 &nbsp;by nsrisawai &nbsp;1. Travel-Driven Demand&nbsp;Global leisure travel is entering a transformational era. A recent BCG report estimates total travel spending will surge from $5 trillion in 2024 to $15.3 trillion by 2040. But this isn’t a distant future as 2025 already shows signs of rapid acceleration.&nbsp;What’s fueling this momentum?&nbsp;The rise of the middle class across Asia, the Middle East and Africa is reshaping demand.&nbsp;Gen Z and Millennial travelers travel more frequently and use digital tools to plan, compare and book experiences.&nbsp;Lifestyle shifts and new motivations redefine what travelers expect from products, services and brands.&nbsp;2. Emerging Trends Shaping 2025&nbsp;by cookelma &nbsp;Diversified Travel Formats&nbsp;Travel isn’t one-size-fits-all anymore.&nbsp;Multigenerational trips are gaining popularity in countries like Vietnam, India and Mexico, driving demand for versatile, expandable luggage and group-friendly services.&nbsp;Meanwhile, solo travel accounts for nearly 40% of trips in select regions, requiring compact, smart gear tailored to individual needs.&nbsp;Emerging-Market Momentum&nbsp;China, India and Saudi Arabia are redefining global outbound travel.&nbsp;In China, leisure travel spend is growing by 10–11% annually, both domestically and internationally.&nbsp;Indian travelers are booking more international trips, and the Gulf region is seeing an upswing in high-income leisure travelers.&nbsp;These markets are growing and leading innovation in booking habits and consumer expectations.&nbsp;Digital Natives Take Control&nbsp;Millennials and Gen Z are now the dominant force in travel demand.&nbsp;They:&nbsp;Plan through AI-powered, mobile-first platforms&nbsp;Rely on influencer content and conversational search tools&nbsp;Expect fast, frictionless purchasing and personalization&nbsp;For brands, visibility across these new channels is critical to growth.&nbsp;3. Purpose-Led Travel&nbsp;by zoranzeremski &nbsp;Today’s travelers are not just chasing destinations but seeking meaningful, transformative experiences.&nbsp;Wellness and Spiritual Journeys&nbsp;Demand is rising for:&nbsp;Mindfulness retreats&nbsp;Pilgrimages and spiritual escapes&nbsp;These journeys require lightweight, secure and minimalist gear built for remote and off-grid travel.&nbsp;Hybrid Business-Leisure Trips&nbsp;The rise of the “bleisure” traveler is unmistakable.&nbsp;Over 70% of travelers in emerging markets now combine work and leisure.&nbsp;They seek stylish, tech-enabled luggage that seamlessly transitions from office to adventure.&nbsp;Destination as Purpose&nbsp;The location matters less than the intent behind the trip.&nbsp;From culinary tours and wellness getaways to cultural immersions, travelers are choosing experiences that reflect personal relevance, not just guidebook appeal.&nbsp;This is shifting how the industry designs products and markets destinations, away from broad generalizations and toward niche intent.&nbsp;4. AI and Search Are Reshaping Travel Planning&nbsp;by Prostock-studio &nbsp;Perhaps the most dramatic shift of 2025 is how travelers plan and book trips.&nbsp;Search Is Now Conversational&nbsp;Travelers are increasingly using AI tools like ChatGPT, Gemini, and GuideGeek to:&nbsp;Generate itineraries&nbsp;Create packing lists&nbsp;Get personalized product recommendations&nbsp;This evolution means that if your product or service isn’t structured for AI search, it might become invisible.&nbsp;Social Commerce Drives Purchases&nbsp;Platforms like TikTok, Instagram and Xiaohongshu are now direct booking channels.&nbsp;Creator content has replaced traditional search engines as the first step in the funnel.&nbsp;Shoppable videos and real-time reviews guide what travelers buy and pack.&nbsp;The New Shelf Space&nbsp;Retailers and brands must now optimize for:&nbsp;AI prompts and structured metadata&nbsp;Social media product discovery through influencer partnerships&nbsp;Rich content formats that drive engagement and trust&nbsp;5. What We’ve Learned in 2025 (So Far)&nbsp;Domestic and Regional Travel Dominate&nbsp;by leungchopan &nbsp;The majority of travel volume remains domestic and regional. Frequent, short-haul trips define the modern travel cycle.&nbsp;For brands, this means:&nbsp;Prioritizing flexibility and convenience&nbsp;Designing for quick getaways and last-minute bookings&nbsp;Ensuring compatibility with regional airline standards&nbsp;Traveler Archetypes&nbsp;By monkeybusiness &nbsp;The traveler of 2025 doesn’t fit a single mold.&nbsp;Some seek relaxation, others prioritize sustainability or value-driven exploration&nbsp;Group dynamics are also changing, with multigenerational trips and flexible cohorts now the norm&nbsp;This diversity requires product and service personalization at scale.&nbsp;Sustainability Returns to the Forefront&nbsp; &nbsp;by piasupuntongpool &nbsp;Environmental consciousness is back in focus. Younger travelers and high-income solos are looking for products and services that reflect sustainability values, even if not explicitly marketed as “green.”&nbsp;&nbsp;The Booking Funnel Is Flattened&nbsp;Planning, research and purchase now happen in a real-time loop.&nbsp;Discovery often starts on TikTok or Instagram&nbsp;AI tools generate live results based on prompts&nbsp;Purchases happen in minutes, sometimes within the same scroll&nbsp;To succeed, travel brands must meet travelers where they are and where they’re going.&nbsp;That means:&nbsp;Creating purpose-aligned products for wellness, bleisure and curated journeys&nbsp;Optimizing discoverability across AI and social platforms&nbsp;Designing for diverse needs, from solo explorers to multigenerational families&nbsp;Building with sustainability in mind, not just marketing it&nbsp;

How demand, emerging markets and AI-powered planning are reshaping the travel industry. Global leisure travel is entering a new era. 

A New Era of Travel Trends 2025

Ready for the next luggage replacement cycle?Remember the rush of freedom when the world finally opened up again? Travelers poured back into airports, eager to make up for lost time. 2022 was a banner year for the luggage industry, as millions upgraded their gear to match their renewed wanderlust. Those bags are still rolling through terminals today.Despite tighter purse strings, per Deloitte’s study on the value seeking consumer, travel is one of the few discretionary categories that people are still spending on, backed up by growing IATA RPK figures and Boston Consulting Group (BCG) projects that by 2040, leisure travel presents a $15tn opportunity.From a travel goods perspective, the luggage that carried us through revenge travel is wearing out - and savvy consumers are rethinking what 'value' means.Travel Sentry commissioned consumer research from Attest to conduct a study on consumer behaviours influencing the luggage market.&nbsp; A panel of 5,000 respondents across the US, UK, France and Germany were polled on luggage purchasing habits and drivers&nbsp;and from the study, we learned that luggage has a typical lifespan of 3–5 years.&nbsp;This means that we’re entering a significant replacement wave.The three reasons why consumers typically replace luggage are:Wear and tear:Outer shell damage (44.6%)Wheel failure (42.7%)Zipper breakage (30.4%)Old age: 58% replace luggage simply because it has reached the end of its life, whether in terms of functionality or looking tired or outdated and no longer reflecting the image the owner wishes to project of themselves.Trip needs: 25% buy for a different type or duration of travel.You also have a wave of new travelers coming from emerging markets, positioned to explore the world and seeking luggage that will serve them reliably on their journeys.So, what does "value" mean to the 2025 luggage buyer?It's not about a race to the bottom to find the cheapest option. Today's value-seeking consumer is more sophisticated. They're asking: Will this last? Can it handle multiple trip types? What happens if something breaks? Is the brand transparent about materials and manufacturing?Consumers want luggage that survives the baggage carousel AND looks good in the Instagram reel. They're deep diving reviews, comparing warranties, and considering cost-per-use rather than just sticker price. Sustainability credentials matter too, particularly among travelers who view quality products that last as inherently more responsible than disposable alternatives.This shift represents a fundamental change in purchase psychology: investment over impulse. Travel Sentry locks are part of that story - protecting both the investment purchase and its contents. That red diamond is more than just a security feature; it's a quality indicator signaling a suitcase built to last.What This Means for the IndustryLuggage brands and retailers face both challenge and opportunity. The replacement wave is coming, but winning these value-conscious buyers requires more than promotions and bargains. It demands transparency around product testing, robust warranty programs, accessible repair services and clear communication about what differentiates a £100 suitcase from a £300 one. Premiumization will also play a key role. Consumers cannot always stretch to top-tier luxury, but they increasingly seek products that feel premium—those with the design cues, materials, and functionality inspired by high-end brands, yet offered at affordable price points.Brands that can articulate their value proposition clearly - demonstrating how quality construction, thoughtful design, and after-sales support deliver genuine long-term value - will capture this market.The Time Is RightThe luggage industry is about to experience a significant replacement cycle, fuelled by worn-out revenge travel purchases and an expanding global traveler base. To win will mean understanding that today's consumer views their luggage as an investment in future experiences, not just a functional commodity

The luggage industry is about to experience a significant replacement cycle, fuelled by worn-out revenge travel purchases and traveler growth.

Luggage Replacement Cycle

Creating an Effective Black Friday Marketing StrategyBlack Friday – November 28 2025For luggage brands, suppliers and retailers, a good Black Friday marketing strategy is key. It helps connect with the right customers and can boost sales and build strong partnerships for the future.A successful marketing strategy during this period goes beyond discounts. It requires aligning your sourcing process, marketing efforts and customer engagement to ensure your product or service stands out in a competitive marketplace.1. Conduct Market Research Before Black FridayEvery effective marketing strategy begins with research. Understanding your target customers, their buying habits and their pain points will help you refine both your offers and your marketing objectives.Identify your ideal customer segments, such as business travelers, students or Gen Z travelers.Map their pain points, for example, durability concerns, shipping costs or flexibility.Use insights to position your product's unique value proposition, such as the newest TSA locks or high-quality, changeable wheels.This research ensures your marketing campaign addresses what matters most to your target audiences.by Johnstocker2. Early Access and Exclusive DealsVIP Early Access: Give your most loyal customers early access to Black Friday promotions. This not only rewards loyalty but also helps secure orders before peak demand.Flash Sales: Short, time-limited deals, both online and in-store, can drive urgency and increase traffic across different marketing channels.Cart-value milestones: Free gift at £150/£250 instead of blanket % off.by lira_n43. Bundle Offers That Increase ValueProduct Bundles: Offer curated sets such as carry-ons with padlocks or backpacks with travel organizers. Bundles showcase your unique value proposition while raising the average order value.Buy One, Get One Free: A classic marketing tactic that encourages larger purchases and can help clear inventory efficiently.by AtlasComposer4. Create a Marketing Strategy Around ContentUse content marketing to keep your target market engaged before, during and after Black Friday.Publish blog posts about product quality, travel tips or behind-the-scenes sourcing insights.Share supplier certifications and compliance information to build trust.Repurpose content across different marketing channels, from email to social media to in-store displays.This approach not only boosts engagement during Black Friday but also supports your long-term visibility and brand authority.5. Social MediaTeaser Campaigns: Show product durability tests, wheel comparison or lock demonstrations to highlight quality.User-Generated Content:&nbsp;Encourage buyers to share their purchases. A branded hashtag, such as “#WhatsInMyCarryOn?” giveaway, can create organic buzz and increase your marketing efforts.Influencer Collaborations: Partner with travel influencers to showcase your product or service to wider target audiences.6. Optimize the Buying ExperienceA successful marketing strategy must remove friction in the buying journey:Landing Pages:&nbsp;Design clear, product-focused landing pages highlighting Black Friday deals.In-Store Flow: Use signage and sales staff to guide customers to promotional areas.Chatbots and Sales Assistance: Whether digital or in person, ensure buyers get quick answers to sourcing, quality and payment questions.Assurance UI: Sticky bar with free shipping, delivery cutoff and no-hassle returns.Guided selling: Size selector (EU/US cabin rules), trip length picker, comparison table (weight, liters, warranty). Add an airline fit check on every product page.Travel Sentry’s CarryOK®: Integrate our size and rules checker so shoppers can confirm their airline’s carry-on size/weight limits in real time - right next to your specs. This reduces refund claims, increases buyer confidence and helps your product stand out in a crowded category. Free for CVI-compliant partners.7. Supplier Preparation for Black Friday SuccessBehind every marketing campaign is strong supplier readiness. To align your marketing objectives with sourcing:Secure Stock Early: Prevent last-minute shortages by planning inventory ahead.Negotiate Payment Terms: Strengthen supplier relationships to support cash flow.Clarify Quality Control:&nbsp;Ensure every product or service delivered reflects your brand promise.Confirm Shipping Timelines: Avoid delays that could undermine your marketing efforts.By working closely with suppliers, you ensure your marketing strategy can deliver on its promises to your target customers.Anhui Jinshun New Material Technology Co., Ltd8. Loyalty Programs and Post-Sale EngagementReward Programs: Offer extra loyalty points or discounts for repeat buyers.Gamification: Features like spin-to-win wheels or social contests add excitement to your marketing campaign.Post-Purchase Engagement:&nbsp;Use follow-up emails to thank customers, suggest add-ons or invite them to future events.Thank you + setup series: Unboxing guide, lock how-to, care tips will reduce returns.Warranty Registration: Encourage post-purchase as this helps to capture additional verified emails for re-marketing.Cross-sell flows (week 2): Travel pillows, packing cubes, spare wheel kits.Content recycle: Turn Black Friday FAQs into blog posts that rank and educate.These tactics support long-term growth by turning one-time buyers into loyal clients. By blending thoughtful planning, strong supplier coordination and impactful content marketing, luggage and travel goods businesses can run a marketing campaign that not only boosts increasing sales on Black Friday but also builds lasting brand strength.

A successful marketing strategy during Black Friday goes beyond discounts to make sure you stand out in a competitive marketplace.

Effective Black Friday Marketing Strategy

Hard vs. Soft Luggage: Which Is Better for Wholesale Buyers?&nbsp;Recent research has shown that global leisure travel is on track to triple in value from about&nbsp;$5 trillion now to a $15 trillion by 2040. This growth is driven by the middle classes in emerging economies, increasing travel frequency and appetite for immersive experiences.&nbsp;With travel demand&nbsp;on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets.&nbsp;OEM Insights&nbsp;Insights from product testing often guide buying decisions:&nbsp;Hard shell&nbsp;Polycarbonate and polypropylene&nbsp;hard cases are great for protection. They are also water-resistant and durable against drops, which is important for fragile items. Hard shell cases give the best protection to&nbsp;belongings but can be heavy.&nbsp;&nbsp;&nbsp;Hard shell design options are limited,&nbsp;mainly in surface texture or printed films laminated on the shell. Any changes to the shell structure require costly new molds.&nbsp;Hard cases cannot be compressed when shipped, meaning fewer units per container load compared to soft-sided luggage. This can increase shipping costs per piece.&nbsp;Soft Side&nbsp;&nbsp;Fabric cases (like nylon or polyester) provide better flexibility, packing adaptability and external pockets that aid organization and convenience. Soft&nbsp;side luggage offers much more flexibility, with options for new colors, pocket&nbsp;layouts and design variations at lower development costs.&nbsp;Being flexible also allows some compression and higher packing density per shipment.&nbsp;&nbsp;&nbsp;Compared to hard shell luggage, fragile items are&nbsp;somewhat less protected when handled&nbsp;roughly by baggage staff during boarding and deplaning.&nbsp;&nbsp;&nbsp;Both types now commonly include 360-degree spinner wheels. Hard shells impress with&nbsp;their&nbsp;sleek design and clean exterior, while soft&nbsp;side models stand out with external compartments and more room for stuffing belongings.&nbsp;&nbsp;Why Buyers Choose Hard Shell&nbsp;Enhanced protection - great for fragile or high-value inventory.&nbsp;Water resistance - perfect for unpredictable travel conditions.&nbsp;Cleanability - smooth surfaces wipe clean easily.&nbsp;Premium positioning - modern aesthetic helps support higher price points.&nbsp;Security - many models feature built-in TSA-accepted locks&nbsp;Why Buyers Choose Soft Side&nbsp;Flexibility &amp; adaptability&nbsp;-&nbsp;can squeeze into overhead compartments and tight spaces.&nbsp;Lightweight options –&nbsp;ideal for travelers with strict weight limits.&nbsp;External storage –&nbsp;multiple exterior pockets add quick-access convenience.&nbsp;Expandable design –&nbsp;often allows packing a little more without sacrificing closure capability.&nbsp;Design flexibility –&nbsp;easier to experiment with new looks,&nbsp;colors and pocket layouts, keeping collections fresh and appealing.&nbsp;Security – some models may feature a built-in TSA-accepted lock, but lock options are usually an&nbsp;after-market padlock purchase.&nbsp;&nbsp;Sourcing Tips for luggage-factories.com&nbsp;When evaluating suppliers, look for:&nbsp;High-quality materials: polycarbonate, polypropylene, nylon, Cordura.Clear testing or certification for durability and impact resistance.Advanced features like expandable compartments, smooth 4‑wheel systems and ergonomic handles.Customization options: branding,&nbsp;colors and compartment design.Reliable warranty terms - especially for hard shell cracks or soft&nbsp;side wear.Suppliers equipped to support growing demand in line with leisure travel expansionWhat to ask a new supplier - 5 Questions Every Buyer Should Ask&nbsp;Both hard shell and soft&nbsp;side luggage offer legitimate value in wholesale sourcing. The hard shell offers a premium, protective look, while the soft side provides flexibility and ease of use.&nbsp;

With travel demand on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets. 

Find your suppliers

JIAXING JINGSHENG LOCK INDUSTRIAL CO., LTD

Hangzhou Travelsky Co., Ltd

Jiaxing Huanding Industry and Trade Co., Ltd.

Jiaxing Aiden Luggage Co., Ltd

PT CONTINENTAL PANJIPRATAMA

Xuzhou Senpulier, Xuzhou Simply, Baicheng

NINGBO YIKE LOCK CO., LTD.

JIAXING JINGSHENG LOCK INDUSTRIAL CO., LTD

Hangzhou Travelsky Co., Ltd

Jiaxing Huanding Industry and Trade Co., Ltd.

Interview with Delsey 2025

China Summer Campaign 2025 - Travel Sentry x Tmall

Ricardo Beverly Hills Interview 2025

Resources

Luggage Replacement Cycle

Resources

Effective Black Friday Marketing Strategy

Resources

Hard Shell & Soft Side Luggage