DINH PHONG SUITCASE VIETNAM CO., LTD.

ZHEJIANG PARISUN TRAVEL GOODS & HOUSEWARE CO., LTD.

XinGan Greatchip Industry co.,ltd

PT. JINLIN LUGGAGE INDONESIA

Newcomer, Zhejiang jaslight Luggage and Bags Manufacturing Co.,Ltd

Fullyear-Brother Enterprise Co., Ltd

Xuzhou Senpulier, Xuzhou Simply, Baicheng

SHANGHAI LINXIONG TECHNOLOGY CO., LTD.

ZHEJIANG HONGYI CASES LEATHER CO.,LTD

YKK Europe

JD.com x Travel Sentry collaborate for the Spring Festival&nbsp;Travel Sentry and JD.com, China’s largest retailer, have collaborated for the spring festival holiday, the lead-up to the Chinese New Year, by emphasizing to travelers that they should look for the Travel Sentry red diamond when buying luggage on the e-commerce giant’s site.&nbsp;Chinese New Year is a peak travel period and luggage makes an excellent and lasting gift. Our online campaign features across JD.com’s travel verticals – from travel and hotel booking to luggage and accessories e-commerce – for a month, with fourteen of our luggage partners included.&nbsp;The offline part of the campaign launched on 24 - 26 January, with a luggage-shaped pop-up at the globally renowned Harbin Ice and Snow World, located between the main stage and the iconic snowflake Ferris wheel. The offline collaboration continues at Daxing Airport in Beijing from 3 – 7 February.&nbsp;Visitors were invited every hour to participate in games to win prizes including padlocks and to check out new luggage from Samsonite, Xiaomi, ITO, Diplomat and NinetyGO.On-site, KOLs broadcast the event to their followers, reinforcing the choose red diamond message.&nbsp;When night fell, guests looked up to the sky to enjoy a drone show, themed to mark the coming Year of the Horse. At the climax of the performance, Travel Sentry’s logo hung in the sky for over a minute on a drone-lit suitcase together with the message "Buy luggage on JD.com, choose Travel Sentry Red Diamond lock.”Dong Huarong, Head of the Luggage, Watches &amp; Accessories Business Department at JD.com's Big Fashion Group, said: "This collaboration marks the first partnership between JD.com and Travel Sentry. We are focusing on the emotionally resonant scenario of citizens returning home for the Spring Festival, creating a 360 marketing campaign that spans from scenario engagement and value communication to building brand trust.”Clara Wooller, Travel Sentry’s CMO explained “This initiative aims to strengthen the Chinese consumer perception of 'choose Travel Sentry Red Diamond when buying your luggage' and booking travel, further solidifying Travel Sentry's reputation for quality in the luggage sector and travel more broadly."Overall, why is our red diamond logo so important? It is a global safety standard that helps travelers pass through security smoothly and without damage at 750 airports in more than 75 countries. Wherever you're headed, keep an eye out for this red diamond—security is always free, and your luggage is safer because of it!

Travel Sentry and JD.com, China’s largest retailer, have collaborated for the spring festival holiday, the lead-up to the Chinese New Year.

JD.com x Travel Sentry Campaign

A few words from Maya Hall, CEOAs we enter 2026 after an unpredictable 2025, the world and our industry have now accepted uncertainty as part of our normality. The geopolitical and economical disruptions we have experienced have toughened us up in our strategy and pragmatism to achieve growth.The agility and adaptability our licensees have shown in the face of the trade war are a testament to their experience and resilience.&nbsp;While our licensed lock manufacturers remain primary in China, we have now licensed lock factories in Vietnam and in Thailand and more are in consideration in 2026 for a strengthened supply chain for our distributors.2025 also showed that our industry is evolving with more technology and innovation implemented. Most factories in China are investing in new equipment,&nbsp;automation&nbsp;and sustainability at lock manufacturer level, with this happening in India too now - but also seen globally at luggage manufacturer level. Our company trip to&nbsp;Indonesia&nbsp;substantiated the importance of emerging markets for our business, not only as manufacturing hubs but as consumer markets. This is why we intend to build upon the India safari industries campaign.The acceleration and increase in brand promotion and brand protection in the past years is really paying off. With outstanding&nbsp;premium campaigns,&nbsp;more online and offline presence, and&nbsp;new original research&nbsp;we are raising brand awareness and salience to new levels.While less talked about, the legal success that was achieved in civil and criminal courts as well as protecting consumers from counterfeits in partnership with customs and border control around the world demonstrated the strength of our brand. 2026 will not be straightforward. We expect the price impact of the tariff war to really start to show but we also know that the need for travel escapism will not go away in this uncertain world. This is why we are not surprised that IATA forecast 4.9% growth for 2026. We also know that the luggage bought as part of revenge travel will start needing replacement and should offer the whole industry the growth they have been waiting for.As we approach Spring Festival and a well-deserved rest and celebration for our Asian team and partners, I would like to thank our licensees for their commitment to quality, innovation and growth as well as offer a message of support, collaboration and success for 2026 to the lock and travel goods industry. We have exciting initiatives set out for this year that will continue to bring added value to our ecosystem. Watch this space.

As we enter 2026 after an unpredictable 2025, the world and our industry have now accepted uncertainty as part of our normality. 

2025 in Review: A Note from Our CEO

Travel Sentry’s Holiday Campaign at London Gatwick&nbsp;At the end of 2025, Travel Sentry ran a festive brand awareness campaign at London Gatwick Airport, one of the UK’s busiest travel hubs. The aim was straightforward: remind travelers that locking luggage provides peace of mind, particularly during the busiest travel period of the year.&nbsp;The story featured the much-loved Travel Sentry Guardian, who starred in our Christmas Campaign 2024. One message focused on integrated TSA locks built into luggage. The other highlighted padlocks, which are often purchased last minute at the airport.The campaign&nbsp;ran&nbsp;from mid-November through late December&nbsp;to coincide&nbsp;with the holiday travel rush. It was designed to reach&nbsp;travelers&nbsp;at a key moment in their journey, just before departure, when luggage security feels immediate and relevant.&nbsp;London Gatwick was selected for its scale and passenger flow. Serving over 46 million passengers annually, the airport offers consistent exposure to both domestic and international&nbsp;travelers.&nbsp;&nbsp;The campaign featured 20 digital screens positioned across departure areas in both terminals, including check-in and bag drop, security and queue zones, retail and food&nbsp;courts, and departure lounges and gate areas. This ensured repeated visibility as&nbsp;travelers&nbsp;moved through the terminal.&nbsp;&nbsp;&nbsp;The result was that the digital out-of-home campaign reached&nbsp;nearly 3&nbsp;million passengers at Gatwick over the campaign period and exceeded 1.5&nbsp;million&nbsp;video&nbsp;plays.&nbsp;Together, these messages&nbsp;reflect&nbsp;different&nbsp;traveler&nbsp;needs, from those who already own lockable luggage to those thinking about security just before flying.&nbsp;The digital screens featured QR codes, linking to a dedicated landing page designed for the airport environment. The page provided retail partner information, simple lock set-up&nbsp;videos&nbsp;and messaging around global airport acceptance. A separate landing page supported the campaign’s social media activity, allowing Travel Sentry to reach a wider international audience.&nbsp;The campaign&nbsp;emphasized&nbsp;the importance of engaging&nbsp;with&nbsp;travelers at the point of travel by using clear visual cues and straightforward messaging to promote luggage security.&nbsp;It also highlights&nbsp;Travel Sentry’s ongoing efforts to boost brand awareness,&nbsp;educate&nbsp;travelers&nbsp;and reinforce&nbsp;ways&nbsp;for keeping luggage secure, especially when packed with Christmas treats!&nbsp;

At the end of 2025, Travel Sentry ran a festive brand awareness campaign at London Gatwick Airport, one of the UK’s busiest travel hubs.

Our Campaign at London Gatwick 

How Travelers Are Redefining the Travel &amp; Tourism IndustryGlobal travel demand continues to rise into 2026. According to IATA, international travel reached record levels in 2025, with year-over-year growth and historically high passenger load factors. While growth has slowed slightly, the data shows a clear shift: more people are traveling more often, and planes are fuller than ever.By&nbsp;nateemeeAs travelers increase their trip frequency and plan more spontaneous journeys, the travel market is shifting from one-time vacations to a lifestyle of travel readiness and ongoing travel experiences.&nbsp;Travel as a LifestyleIn 2026, international travel will be less about escape and more about a lifestyle.&nbsp;Booking.com data shows that global travelers are planning shorter, more frequent trips, often triggered by life moments rather than traditional holiday periods. 67% of travelers say spontaneity or celebrating small life moments (like finishing a work project or hitting a personal goal) is enough reason to book a trip.&nbsp;By&nbsp;Prostock-studioWellness, Recovery &amp; Mindful TravelWellness is evolving into one of the most defining travel trends 2026. Booking.com reports that 80% of travelers are open to “glowcations” - trips focused on rest, skin care and self-maintenance.&nbsp;The growing interest in sustainable travel and wellness-focused experiences shows that travel is now considered part of maintaining a healthy lifestyle. This trend also intersects with quiet nature travel, where people seek remote destinations for calm and clarity rather than high-traffic tourist zones.By&nbsp;sloomstudioFood Travel and Cultural ConnectionExpedia’s trends report highlights that travelers no longer just choose destinations for sightseeing, they do so for culinary storytelling and cultural discovery. Authentic local food and social media–inspired micro-destinations are becoming leading influences for trip planning. These travel experiences are pushing the industry away from generic itineraries and toward niche, design-led journeys that feel personal and meaningful.By&nbsp;bengalnomadNature, Altitude &amp; Space-Seeking TravelersSkyscanner’s reports on Altitude Shift show a rise in bookings to mountain towns, lakeside destinations and remote nature regions. These global travelers seek clean air, scenic movement and low-density environments, reflecting a desire for personal space and mental clarity during travel.This signals continued growth in sustainable travel, not just in terms of environmental policy, but in how travelers want to feel during a trip.By&nbsp;Galyna_AndrushkoCulture-Based and Story-Led TravelAnother noticeable pattern in travel trends 2026 is the rise of identity-based travel, where people book trips based on literature, film, niche cultural topics or creative lifestyle inspirations. Instead of traditional sightseeing, travelers want experiences that reflect meaning and personal identity.This is also driving interest in themed boutique stays, heritage locations and immersive local activities rather than standard tourist routes.By&nbsp;BLACKDAYSmart Spend Replaces Budget TravelInstead of searching only for cheap options, travelers now look for “best value” experiences, which balance comfort, flexibility and price fairness. Expedia notes that travelers are willing to spend more if the overall trip experience feels worthwhile and efficient. This shift highlights a more mature travel market, where customers are informed, expectation-driven and value-responsive.By&nbsp;YuriArcursPeopleimagesAI, Seamless Planning, and the Future of Travel TechnologyAI-driven planning is becoming central to 2026 travel. Travelers expect digital tools to:Suggest itineraries automaticallyAdjust routes based on weather or crowd levelsOffer personalized packing or accommodation recommendationsImprove customer service by anticipating common needs38% of travelers say they would use AI to find travel partners or optimize routes, which shows how integrated travel behavior and technology have become.By&nbsp;vadymvdrobotThe Travel Industry in 2026The travel and tourism industry in 2026 is defined by:Personal expression over mass tourismLifestyle-driven, year-round travel planningDigital-first travel experiences powered by AITravel is no longer a break from daily life, it is becoming a structured and expressive part of it.

Global travel demand continues to rise into 2026. According to IATA, international travel reached record levels in 2025, with year-over-year growth. 

Travel Trends 2026

News from Travel Sentry’s Team Meeting in Indonesia&nbsp;At the start of December, the Travel Sentry team came together in Jakarta for a rare, in-person global meeting. Colleagues from different continents, countries and time zones gathered in one place to review 2025, discuss future priorities and spend time learning from one another.&nbsp;With much of our work happening remotely, being together in person gave us space not only to reflect on the past year, but also to connect as a team and look ahead at how we can continue supporting brands and manufacturers in a rapidly changing luggage market.&nbsp;Alongside our internal sessions, we took the opportunity to explore Indonesia’s luggage industry firsthand. We visited several licensed factories and spent time with the team at Bag City, gaining valuable insight into local production and how manufacturers in the region are responding to evolving market needs.&nbsp;But the trip wasn’t just about research. It was also about connecting with people, building relationships with our team and partners, learning together and planning for the future.What We Did as a Team&nbsp;During our week in Jakarta, we combined internal meetings, factory visits and team-building activities.&nbsp;We shared business and regional updates, an AI workshop and discussions focused on refining our 2026 strategy. We also shared insights on IP protection, marketing plans and emerging markets, with colleagues from different regions offering local perspectives and lessons learned.&nbsp;Outside the meeting room, we explored the ITC Mangga Dua wholesale market, visited retail locations and spent time getting to know the city together.&nbsp;&nbsp;We visited key partners including the President factory, Merit, Crown and Azko Living World. Seeing these environments firsthand added important context to our conversations and strengthened our partnerships.&nbsp;&nbsp;What We Learned About the Indonesian Luggage Market&nbsp;Our factory visits were paired with a presentation on the local luggage market, which helped us place what we saw on the ground in a broader context.&nbsp;Bags City prepared a presentation for us which highlighted how the Indonesian luggage market continues to grow steadily and is expected to reach USD 4.0 billion by 2028.&nbsp;&nbsp;Growth is supported by travel recovery, a growing middle class, rising consumer spending, and the continued shift toward online shopping. Younger consumers are also shaping demand, with greater interest in modern features and innovative designs.&nbsp;Soft luggage currently dominates the market, accounting for around 70–75% of sales, largely due to its affordability and flexibility. Hard luggage makes up 25–30% of the market and is growing gradually as travelers upgrade to more durable and design-led options.&nbsp;&nbsp;Purchasing habits are split between offline and online channels:&nbsp;Offline: ~60% (department stores, malls, specialty shops)&nbsp;&nbsp;Online: ~40% (Shopee, Tokopedia, Lazada and other platforms) - the fast growth of online retail mirrors global trends.&nbsp;The presentation broke the market into clear price tiers:&nbsp;&nbsp;Budget (USD 25–65): Large volume, value-focused buyers.&nbsp;&nbsp;Mid-Range (USD 70–250): Growing fastest thanks to an expanding middle class seeking high-quality products without luxury pricing.&nbsp;&nbsp;Premium (USD 350–1000+): A smaller but rising segment driven by style, durability, and international branding.&nbsp;&nbsp;The slides also highlighted a few ongoing challenges:&nbsp;&nbsp;Government &amp; trade policy: Import rules and tariffs affect pricing.&nbsp;&nbsp;Economic pressures: Inflation affects consumer spending.&nbsp;&nbsp;Logistics: Freight costs and shipping delays impact stock planning.&nbsp;&nbsp;Still, the long-term outlook remains strong due to steady traveler demand.&nbsp;Bringing our global team together allowed us to see challenges from different perspectives and to exchange ideas openly.&nbsp;We returned home with a stronger understanding of the Indonesian market, stronger relationships with our partners and a renewed focus on how we can continue supporting brands, manufacturers and travelers worldwide.&nbsp;And above all, we’re grateful to everyone who welcomed us, shared their time and insights, and helped make this trip such a meaningful and memorable experience.&nbsp;

A time to connect as a team and look ahead at how we can continue supporting brands and manufacturers in a rapidly changing luggage market.

Travel Sentry’s Team Meeting 

UAE Brand Protection Training Report – October 2025&nbsp;Travel Sentry participated in the Annual Brand Protection Training for UAE Enforcement Authorities, organized in partnership with ATB Intellectual Property LLC. The training focused on equipping enforcement officers with practical skills to identify counterfeit travel security products.&nbsp;Dubai was selected as Travel Sentry's training venue given its status as a global travel hub and strategic importance to the brand over the next year.&nbsp;&nbsp;&nbsp;The presentation combined classroom learning with hands-on demonstrations, covering:&nbsp;&nbsp;Authentication Features – Distinctive characteristics of genuine Travel Sentry locks&nbsp;Counterfeit Detection – Practical differentiation techniques between genuine and infringing products&nbsp;Market Intelligence&nbsp;– Case examples from recent Dubai market findings&nbsp;Interactive Exercise – Guided examination and identification of infringing locks&nbsp;&nbsp;Officer Engagement: The session generated significant interest, with officers actively participating in discussions and identification exercises. Their thoughtful questions demonstrated strong commitment to IP enforcement.&nbsp;Critical Discussion Point: A question during the Q&amp;A highlighted an important enforcement consideration: "If luggage displays the Travel Sentry logo but is counterfeit, should seizure apply to the entire bag or only the lock?"&nbsp;This question underscored a unique aspect of Travel Sentry's brand protection - unlike typical counterfeit cases involving only product branding, Travel Sentry protection encompasses both the lock's functionality and the luggage bearing the trademark.&nbsp;&nbsp;In response to learnings from the session, Travel Sentry has initiated steps to strengthen and expand its trademark protection framework in the UAE, ensuring broader legal coverage and more effective enforcement support.&nbsp;&nbsp;The training reinforced the value of collaboration between brand owners and UAE enforcement agencies in protecting intellectual property. The officials' keen interest and engagement confirmed the importance of continued training initiatives for effective IP enforcement across the region.&nbsp;&nbsp;Note: The broader training series spanned four Emirates (Dubai, Abu Dhabi, Sharjah, and Ajman) and included 27 participating brands across various industries.&nbsp;

We participated in the Annual Brand Protection Training for UAE Enforcement Authorities, organized with ATB Intellectual Property LLC. 

Brand Protection Training

ILM Offenbach 2026: Top Tips for Exhibiting and Walking the Trade ShowILM – Offenbach am Main, GermanyVenue: Messe OffenbachDates: February 7-9 2026ILM (Internationale Lederwarenmesse / International Leather Goods Fair) Offenbach is the leading international trade fair dedicated specifically to luggage, bags, leather goods, school bag and accessories. For luggage and travel goods brands, it is one of the most important order-focused trade shows of the year, bringing together retailers, distributors and industry professionals from across Europe and beyond.Compared to large, cross-category events like Ambiente, ILM is smaller and more targeted. That focus is exactly what makes it so valuable for brands looking to strengthen wholesale relationships and secure business for upcoming seasons.Whether you are exhibiting or visiting, going to ILM with a clear plan helps ensure your time on site is worthwhile.Top TipsKnow Your ObjectivesILM is a working trade show. Buyers arrive with clear intent, and many conversations move quickly into commercial territory.Before attending, be clear on what success looks like for your brand. This might include presenting new collections to existing retail partners, writing orders or securing follow-up commitments, gathering buyer feedback on pricing, materials, and positioning or identifying new distributors and regional partners.Having clear objectives really helps in prioritising meetings and managing your time wisely throughout the show. Prepare for an Order-Driven EnvironmentUnlike larger trade shows where conversations are often exploratory, ILM discussions are frequently commercial from the outset. The show attracts a high concentration of decision-makers and buyers often compare collections side by side before making decisions.If you are exhibiting, be prepared to discuss:Clear product assortments and price positioningAvailability, MOQs, delivery windows, and lead timesWhich markets, channels or retailers your brand is targetingVisitors should also prepare questions in advance, particularly when evaluating new suppliers. Having everything well-prepared helps ensure that meetings are more efficient and effective for everyone involved. Be Present on the Booth At ILM, booth engagement matters. Because the venue is compact, buyers often pass the same stands multiple times. A stand that looks closed, distracted or unprepared is quickly noticed.Make sure your booth is always staffed by someone who can immediately explain who the brand is for, understands the company’s objectives for the show and knows when to bring in colleagues for deeper commercial or technical discussions.Stand layout also plays a role. Keeping the front of the stand open and approachable, rather than blocked by furniture or counters, encourages repeat visits and follow-up conversations.Presenting products in logical groupings makes comparison easier and keeps discussions focused. Bring Digital and Physical MaterialsPhysical business cards and printed brochures remain useful for quick exchanges and in-depth review. At the same time, digital business cards, QR codes and digital line sheets make it easier for buyers to save details, share internally, and follow up after the show.Being prepared with both formats allows you to adapt to different buyer preferences without friction and reduces the risk of good conversations being lost after the event.Schedule Meetings Using the exhibitor directory and floor plan together helps visitors identify relevant brands efficiently and avoid unnecessary backtracking. For exhibitors, it also helps anticipate buyer traffic throughout the day.While scheduling meetings in advance is important, ILM also rewards flexibility. Buyers often return to stands after seeing competitors or discussing internally, so leaving small gaps in your schedule allows time for repeat conversations and follow-ups during the show itself.For many luggage and travel goods professionals, ILM forms part of a broader early-year trade show strategy. With Ambiente taking place in Frankfurt at the same time, some brands choose to divide teams or attend both shows during a single trip.While Ambiente offers broader lifestyle and retail insight, ILM remains the core event for category-specific meetings and orders. Understanding how each show fits into your overall strategy helps maximise the value of both.How to Get to ILM OffenbachILM Offenbach is well connected by train, public transport, taxi, and air, making it easy to reach from Frankfurt and the surrounding region.Frankfurt Central Station (Hauptbahnhof) serves as the main hub for most visitors. From there, Offenbach can be reached in around 10–15 minutes via S-Bahn or regional trains. Depending on the station you arrive at, Messe Offenbach is typically a short walk or tram ride.Taxis and ride services, including Uber, are widely available and take approximately 15–25 minutes from central Frankfurt, depending on traffic. Frankfurt Airport is also well connected, with total travel time to Offenbach usually around 30–40 minutes.Given traffic patterns during trade fair weeks, public transport is often the most predictable option.For luggage and travel goods brands looking to build wholesale relationships, present collections, and secure business for the year ahead, ILM remains one of the most important trade shows on the calendar.

ILM Offenbach is the leading international trade fair dedicated specifically to luggage, bags, leather goods, school bag and accessories. 

ILM Offenbach 2026

Ambiente 2026: Top Tips for Exhibiting and Walking the Trade ShowAmbiente – Frankfurt, GermanyVenue: Messe FrankfurtDates: February 6–10, 2026Ambiente is one of the world’s largest international trade shows. Held in Frankfurt, the show brings together thousands of exhibitors and industry professionals from the global consumer goods sector, offering opportunities for networking and market insight. Ambiente also runs alongside Creativeworld and Christmasworld, and last year, there were 4,660 exhibitors and around 148,000 visitors.Whether you are exhibiting or visiting it massively benefits to approach the event with a clear strategy, organized resources and thoughtful execution.For luggage and travel goods professionals, it’s also worth noting that Ambiente overlaps in timing with ILM Offenbach, the leading trade fair dedicated specifically to luggage, bags and leather goods.With a bit of advance planning, it is entirely possible to attend both shows during the same trip. Ambiente runs from February 6–10 2026, while ILM Offenbach runs on February 7-9 and the two venues are located less than 20 minutes apart by train or taxi.Top Trade Show TipsKnow Your ObjectivesBefore you book a stand or plan your visit, define why you are attending:Connect with retail buyers and distributors across multiple categoriesGather trend intelligence from the global consumer goods landscapeStrengthen existing relationships and discover new onesPosition your brand strategically for European and international expansionUse the Networking Platform EarlyThe Ambiente digital platform supports virtual networking before, during and after the show and helps you filter contacts by industry, interest and relevance. Scheduling meetings ahead ensures your time walking the show will be spent on intentional interactions rather than chance encounters that may not meet with your show goals and KPI's.Be Present on the Booth and Prepare Your TeamAt a show the size of Ambiente, many opportunities are won or lost in a matter of seconds. Buyers move quickly and if a stand looks unattended or unapproachable, they often keep walking.Make sure your booth is always staffed by someone who is alert, engaged and able to start a conversation. This person does not need to deliver a full product pitch, but they should clearly understand:Who the brand is forCompany objectives for the showWho on the team handles deeper commercial or technical discussionsYour booth staff are your frontline ambassadors and often the difference between a casual glance and a business connection. Training should go beyond product features and focus on how to interact effectively on a busy trade show floor.Design for Attention and FunctionA thoughtful booth design should:Attract attendees from the walkwaysCreate a comfortable meet-and-greet spaceShowcase products clearly and logicallyAccommodate both brief introductions and deeper discussionsHaving some treats and water is always a winner to have on your boothClear, simple signage and product presentation help buyers understand what you offer quickly which is especially important in a venue as busy as Messe Frankfurt.Bring Digital and Physical MaterialsDespite the rise of digital tools, physical business cards still play an important role on the show floor. They are quick to exchange during busy moments and help ensure your contact details don’t get lost when buyers are moving between meetings.At the same time, digital business cards and QR-based contact sharing offer clear advantages. They reduce friction, make follow-up easier and allow contacts to be saved instantly which is particularly useful when meeting multiple people in a short period.The same applies to brochures and product information.Some buyers prefer printed brochures they can review later or share with colleagues once back in the office. Others expect digital brochures they can forward internally or access on a phone.Being prepared with both allows you to adapt to the situation rather than forcing one format.Plan Your Route Around Messe FrankfurtWhen walking the show, as a visitor or an exhibitor, it is important to be prepared. Messe Frankfurt covers roughly 600,000 square meters - that’s larger than 80 football fields combined. Walking between halls can take 15–25 minutes and it’s easy to spend your day just getting from point A to point B. Prioritize which halls and exhibitors you want to see.Planning your entrance is key. Always match your entrance to your first meeting or priority hall.&nbsp;At Messe Frankfurt, choosing the right entrance can save 20–30 minutes per trip.The site map is found on the Messe-Frankfurt websiteTraveling to Messe FrankfurtGiven the size of Ambiente and the distance between halls, how you arrive at Messe Frankfurt can have a real impact on your day. The venue is well connected by train, public transport, and air, making it one of the easiest large trade fairs to access.Arriving by Train or Public TransportFrankfurt Central Station (Frankfurt Hauptbahnhof) is only a few hundred metres from Messe Frankfurt and serves as the main transport hub for visitors. From there, the exhibition grounds are easily accessible via several options:S-Bahn (suburban trains): Lines S3, S4, S5, and S6 stop directly at Frankfurt (Main) Messe, with access to the Torhaus entranceU-Bahn (underground): Line U4 (towards Bockenheimer Warte) stops at Festhalle/Messe, providing direct access to the City/Festhalle and Congress Center entrancesTram: Lines 16 and 17 stop at Festhalle/MesseOn foot: A walk of around 10 minutes from the main station, guided by the Messeturm towerTaxis (including Uber) from Frankfurt Central Station are also readily available and can drop you at multiple Messe Frankfurt entrances, including City/Festhalle, Galleria, Portalhaus, or Ludwig-Erhard-Anlage.For visitors with restricted mobility, the RMV public transport network and Deutsche Bahn provide up-to-date information on barrier-free access and elevator availability.Use Public Transport, Not a CarTraffic around Messe Frankfurt can be heavy during major trade shows. Public transport is usually faster and more predictable, especially in the mornings.Your Admission Ticket Includes Public TransportMany Ambiente admission tickets also serve as valid public transport passes within the Rhein-Main transport network (RMV) for travel to and from the venue on the day of your visit.Online tickets can be shown digitally or printed, but must be presented together with valid ID. Voucher tickets must be exchanged for an admission ticket before entering the exhibition grounds.This is a simple way to reduce costs and avoid last-minute ticket purchases.Arriving by PlaneFrankfurt Airport is one of Europe’s largest international hubs and is well connected to Messe Frankfurt.From the airport, visitors can:Take a taxi (Uber is easily available) directly to one of the Messe Frankfurt entrancesUse the S-Bahn lines S8 or S9 to Frankfurt Central Station, then transfer to S3, S4, S5, or S6 to reach Frankfurt (Main) MesseThis makes same-day arrival and departure realistic for many European visitors, though staying nearby is often more practical given the size of the show.The Ambiente website is useful for visa information.

Ambiente brings together thousands of exhibitors and industry professionals from the global consumer goods sector, offering networking and market insight. 

Top Tips for Visiting Ambiente 2026

How Automation Revolutionizes Lock ManufacturingWhat do you imagine the inside of a factory in China is like? Traditional manufacturing facilities feature long lines of workbenches with diligent workers, each focused on completing one individual process - moulding, cutting, drilling, punching, stitching, or assembling thousands of components daily. These parts eventually leave as finished products in brown cartons, bound for container ships and global destinations.Strategic Pivot to AutomationPujiang-based Zhejiang Pujiang Meihua Lock Group&nbsp;(Blossom Lock) maintains the exterior appearance of a conventional manufacturer, with its sprawling 145,000 square meter campus encompassing workshops, dormitories and workers' vegetable gardens.Founded in 1993 as a family-owned business, the company now operates seven production locations, with around 700 employees in the factory headquarters. As one of Travel Sentry's licensed TSA lock manufacturers, Blossom Lock meets rigorous security standards for the global travel industry.Stepping inside their factory buildings reveals a revolution - one that represents the future of precision lock manufacturing through strategic automation investment.The atmosphere inside is surprisingly calm, with advanced machinery humming efficiently. The tranquil environment reflects a fundamental transformation in how the company approaches production.Quantifiable Results from Technology InvestmentBlossom Lock's commitment to machinery automation has delivered measurable improvements across critical performance metrics:Quality Enhancement: The company achieves defect rates hovering around 0.2% - a remarkably low figure in any manufacturing context. This precision is essential when end consumers depend on locks to perform reliably in all conditions. For luggage brands partnering with Blossom Lock, this reliability directly protects their reputation and reduces costly warranty claims.Delivery Consistency: The operation maintains a 95% on-time delivery rate, with standard order completion running 10-15 days. When urgent needs arise, their automated systems enable rush production cycles as short as seven days - flexibility that would be nearly impossible to achieve reliably with manual processes alone.The Automation AdvantageThe strategic investment in advanced manufacturing technology delivers compounding benefits:Technological Innovation: Automation drives innovation in the lock industry by enabling designs that were previously impractical or impossible. Certain precise movements and intricate operations beyond human fingertip capabilities can be achieved through exact calculations executed by robotic arms, opening new possibilities for product development.Consistency: Automated systems execute the same precise movements thousands of times without variation, eliminating the human error inherent in repetitive manual tasks.Scalability: Machinery can run extended shifts with minimal supervision, allowing production to flex rapidly in response to demand.Process Control: Digital systems provide real-time monitoring and data collection, enabling continuous refinement and immediate quality interventions.Enhanced Safety: While manual assembly and inspection carry minimal inherent risk, automation introduces different safety considerations—workers may be exposed to robotic arms and face injury risk if proper precautions aren't maintained. However, when implemented with appropriate safeguards, automated systems can reduce overall workplace strain and repetitive motion injuries.Beyond Cost ReductionWhile labour cost savings often dominate automation discussions, Blossom Lock's experience demonstrates that the true value proposition extends far deeper. The company has built competitive differentiation through quality consistency and delivery reliability—attributes that command premium partnerships and long-term customer relationships. In markets where product failures can trigger recalls, damage brand equity, and generate negative publicity, near-zero defect rates represent significant risk mitigation worth far more than simple per-unit cost savings.This transformation from labour-intensive to technology-driven manufacturing exemplifies how forward-thinking investment in automation creates sustainable competitive advantages in global markets.

Blossom Lock's commitment to machinery automation has delivered measurable improvements across critical performance metrics.

Find your suppliers

Fullyear-Brother Enterprise Co., Ltd

Xuzhou Senpulier, Xuzhou Simply, Baicheng

SHANGHAI LINXIONG TECHNOLOGY CO., LTD.

ZHEJIANG HONGYI CASES LEATHER CO.,LTD

YKK Europe

DINH PHONG SUITCASE VIETNAM CO., LTD.

ZHEJIANG PARISUN TRAVEL GOODS & HOUSEWARE CO., LTD.

XinGan Greatchip Industry co.,ltd

PT. JINLIN LUGGAGE INDONESIA

Newcomer, Zhejiang jaslight Luggage and Bags Manufacturing Co.,Ltd

Interview with Delsey 2025

Rock Luggage Interview 2025

Ricardo Beverly Hills Interview 2025

Resources

ILM Offenbach 2026

Resources

Top Tips for Visiting Ambiente 2026

Resources

Automation in Lock Manufacturing