NINGBO YIKE LOCK CO., LTD.

JIAXING JINGSHENG LOCK INDUSTRIAL CO., LTD

Hangzhou Travelsky Co., Ltd

Jiaxing Huanding Industry and Trade Co., Ltd.

Jiaxing Aiden Luggage Co., Ltd

PT CONTINENTAL PANJIPRATAMA 

Travel Sentry's Summer China Campaign 2025View video hereCelebrating Travel Sentry in ChinaChina is one of the world’s most dynamic travel markets and a core focus for Travel Sentry. With 97% of Chinese travelers planning a leisure trip in the next year, 87% looking abroad and 65% intending to spend more, summer is the perfect time for marketers and advertisers to connect with them. Our campaign delivers a retail moment in peak travel season.&nbsp;Partnering with Tmall for ImpactThrough our long-standing partnership with Tmall, China’s leading e-commerce platform, Travel Sentry sponsors the Super Category Day for luggage.This year marked our third consecutive year as sponsor and the results spoke for themselves. Together with leading luggage brands, the Summer China Campaign achieved strong brand awareness, driving sales and visibility while positioning Travel Sentry licensees as leaders in innovation and security.For Travel Sentry licensees in China, the campaign extends far beyond locks. It is about building brand awareness, creating opportunities for brand recognition and strengthening brand loyalty in one of the most influential travel markets. By taking part, our partners amplify their products and services in a way that helps them reach new customers and increases brand awareness long term.Key Highlights17 luggage brands participated in the campaign - a new record.17 Key Opinion Leaders (KOLs) participated, with a combined following of 31.6 million, including 21.4 million from on-site KOLs.14 major media outlets provided coverage.130 attendees joined, including journalists, influencers and partners.127 pieces of luggage were presented, showcasing innovation and design.48 models featured in the runway show.An Experience Like No OtherIn August 2025, the campaign came alive in Yangshuo, Guilin, beginning with a sunrise hot air balloon flight over the karst mountains. The spectacle set the tone for a day of celebration and storytelling.At the Yingman Hotel, influencers and creators produced branded content against a backdrop of hot air balloons, open skies, green lawn and even wandering deer. Real-time livestreams amplified the moment, extending brand awareness and brand recognition to millions of followers.As evening fell, the atmosphere shifted to high fashion with a runway show featuring 48 models and 130 luggage designs. Fireworks and a starlit barbecue closed the day, leaving a lasting impression on both participants and audiences.Why Licensees BenefitFor Travel Sentry licensees, the Summer China Campaign delivers tangible advantages:Advertising and exposure at scale that expands reach and increases brand awareness.Marketing strategies that connect products and services with consumers in fresh, impactful ways.Content creation and influencer partnerships, tapping engaged audiences across multiple channels.Important metrics that allow partners to measure brand awareness, track ROI and build on success.Long-term growth opportunities that reinforce Travel Sentry as a positive brand associated with safety, trust and style.The 2025 Summer China Campaign was more than an event - it was proof that Travel Sentry’s marketing strategies generate high brand awareness for licensees while inspiring travelers. By aligning with cultural moments and travel trends, we demonstrate how Travel Sentry helps brands rise above the competition. For our partners, it is not just about locks; it is about being part of global brand awareness strategies that connect products and services with millions of travelers.&nbsp;

The 2025 Summer China Campaign was more than an event - it was proof that our marketing strategies generate high brand awareness for licensees. 

Travel Sentry's Summer China Campaign

Chinese Travel Trends 2025: Market InsightsChina remains the world’s most important outbound travel market. After a strong rebound in 2024, the post-pandemic recovery is shifting into a new growth phase in 2025. Recent reports and media coverage highlight how demographics, travel sentiment and destination choices are reshaping outbound tourism.&nbsp;By nateemee1. Demographic Shift: Young Explorers and the Silver GenerationIn 2024, travelers born in the 1980s and 1990s accounted for nearly&nbsp;70% of China’s outbound market. This younger demographic values independence, digital tools, and immersive experiences.At the same time, the Silver Generation is rising in influence. China’s population aged 60 and over is projected to reach 321 million by 2025, with more than 100 million active seniors travelling and spending forecast to exceed RMB 1 trillion (≈ USD 140 billion).Unlike previous generations, today’s seniors have more savings, more free time and fewer family obligations, making them eager to see destinations while they can. Many travel as couples or with small groups of friends, and they are&nbsp;willing to pay for quality lifestyle pursuits and personal development.This group is also surprisingly digital. Seniors are active on WeChat, sharing photos and stories that inspire their peers to travel. They typically stay longer in destinations than younger travelers, contrasting with the short, low-budget “special forces” trips popular among youth. Multi-generational trips are also common, with children in their 30s and 40s taking parents to destinations known for fresh air, cultural atmosphere and good weather.2. Tailored vs. Traditional TravelThe balance between traditional group tours and more flexible, independent travel continues to shift. According to ITB data, 82% of agencies now offer customized trips, while less than half still rely on standard group tours. Demand for free independent travel (FIT) is particularly strong in long-haul destinations like Europe, where visa centers report record levels of individual applications (SCMP).Popular themes include eco-tourism, cultural immersion and food-focused travel. Even seniors, who once preferred large organized groups, are opting for semi-customized packages with slower itineraries and better accessibility.&nbsp;By s_kawee3. Bleisure on the RiseThe blending of business and leisure, often called “bleisure,” is becoming mainstream. The global bleisure travel market is expected to grow 500% by 2033 (Statista). In China, surveys show that 83% of corporate and MICE buyers view bleisure as a major growth driver.In 2024, 42% of Chinese business travelers extended their work trips for leisure, typically by two or three days. Popular destinations for bleisure include Singapore, Seoul, Bangkok and European capitals, where strong connectivity supports both business and leisure needs. Younger professionals are especially active in documenting these trips on Xiaohongshu (RED), where a bleisure trip is not just practical but also aspirational.4. Inbound and Outbound MomentumTravel flows are strengthening in both directions. On the inbound side, China welcomed 132 million international visitors in 2024, with spending close to&nbsp;USD 94 billion. On the outbound side, Southeast Asia, South Korea and Hong Kong remain the most popular destinations (Dragon Trial).Hong Kong, however, faces challenges from a new wave of, as previously mentioned, “special forces” tourists from the Mainland. This refers to young travelers who spend little, stay briefly and are less attractive to businesses dependent on retail and hospitality revenue.&nbsp;Social media platforms such as Douyin and Xiaohongshu play a central role in shaping both inbound and outbound travel decisions, often influencing itineraries more than official campaigns.5. Spending Power Strengthens Post-PandemicChinese travelers continue to lead in per-night spending compared to other major source markets. In 2024, average per-trip spending was 32% higher than in 2019, while purchases of local products and experiences rose by 60%. This reflects both market confidence and a shift toward immersive, higher-value travel.During the May Day holiday in 2025, domestic trips rose 6.5%, but per capita spending remained&nbsp;below pre-pandemic levels. This suggests that outbound markets, especially among middle- and upper-income travellers, are absorbing much of the premium spend. The Silver Generation is particularly important here, as retirees use savings to fund longer and more comfortable journeys, often driving demand for premium products.China’s outbound travel market in 2025 is being shaped by younger explorers, the expanding Silver Generation, customized itineraries, bleisure trips and strong spending power. Together, these shifts are reshaping expectations across the travel goods sector.&nbsp;

In China, after a strong rebound in 2024, the post-pandemic recovery is shifting into a new growth phase in 2025. 

Chinese Travel Trends 2025

Safari Luggage Partnership Boosts Brand AwarenessIn May 2025, Travel Sentry teamed up with Safari Luggage in a major marketing partnership in the luggage industry.The campaign was designed to build brand awareness, educate travelers and meet the rising demand for luggage in India’s growing middle-class market.Many consumers believe TSA-accepted locks are mostly relevant for travel to the United States. In reality, these locks are recognized in over 75 countries and more than 750 major airports worldwide.Through this campaign, Travel Sentry and Safari raised awareness of the importance of using TSA-accepted locks to protect belongings and ensure smooth security checks internationally.Campaign at a Glance150 Safari stores nationwide - major in-store displays.Social media and online retail push to reach a wider customer base.Safari Luggage TSA lock display in IndiaPerformance HighlightsFrom campaign launch through June 2025, online and social media activities effectively increased awareness and engagement. The strategy combined in-store presence with targeted social media marketing to produce strong awareness at both national and local levels.Leadership Perspective"It was important for our Senior Management team to be present and show our commitment to the Indian market and its growth. Launching our largest in-store campaign with Safari, India’s largest luggage brand on the market is significant in educating the Indian travelers of all the benefits of our system," — Maya Hall, CEO, Travel Sentry.“We are excited to partner with Travel Sentry, the global standard in airport travel security. Our common purpose is to ensure that Indian consumers have a more convenient and secure experience at airports when they travel internationally.” — Mr Sudhir Jatia, Managing Director, Safari Luggage.&nbsp;Why It WorkedKey player collaboration: Safari’s retail strength and Travel Sentry’s global security standard.Focus on consumer preferences - convenience, safety and modern design.Campaign design aligned with luggage market trends in India, especially smart luggage and travel security.With markets expansion in Asia and rising demand for luggage worldwide, especially in North America, partnerships like this help luggage companies connect with new customers and stay ahead of trends.Travel Sentry will continue to work with industry leaders to deliver high-quality products and smarter travel solutions.Safari and Travel Sentry TSA lock campaign banner

The campaign was designed to build brand awareness, educate travelers and meet the rising demand for luggage in India’s middle-class market.

Safari Luggage Partnership

A New Era of Travel Trends 2025 &nbsp;by nsrisawai &nbsp;1. Travel-Driven Demand&nbsp;Global leisure travel is entering a transformational era. A recent BCG report estimates total travel spending will surge from $5 trillion in 2024 to $15.3 trillion by 2040. But this isn’t a distant future as 2025 already shows signs of rapid acceleration.&nbsp;What’s fueling this momentum?&nbsp;The rise of the middle class across Asia, the Middle East and Africa is reshaping demand.&nbsp;Gen Z and Millennial travelers travel more frequently and use digital tools to plan, compare and book experiences.&nbsp;Lifestyle shifts and new motivations redefine what travelers expect from products, services and brands.&nbsp;2. Emerging Trends Shaping 2025&nbsp;by cookelma &nbsp;Diversified Travel Formats&nbsp;Travel isn’t one-size-fits-all anymore.&nbsp;Multigenerational trips are gaining popularity in countries like Vietnam, India and Mexico, driving demand for versatile, expandable luggage and group-friendly services.&nbsp;Meanwhile, solo travel accounts for nearly 40% of trips in select regions, requiring compact, smart gear tailored to individual needs.&nbsp;Emerging-Market Momentum&nbsp;China, India and Saudi Arabia are redefining global outbound travel.&nbsp;In China, leisure travel spend is growing by 10–11% annually, both domestically and internationally.&nbsp;Indian travelers are booking more international trips, and the Gulf region is seeing an upswing in high-income leisure travelers.&nbsp;These markets are growing and leading innovation in booking habits and consumer expectations.&nbsp;Digital Natives Take Control&nbsp;Millennials and Gen Z are now the dominant force in travel demand.&nbsp;They:&nbsp;Plan through AI-powered, mobile-first platforms&nbsp;Rely on influencer content and conversational search tools&nbsp;Expect fast, frictionless purchasing and personalization&nbsp;For brands, visibility across these new channels is critical to growth.&nbsp;3. Purpose-Led Travel&nbsp;by zoranzeremski &nbsp;Today’s travelers are not just chasing destinations but seeking meaningful, transformative experiences.&nbsp;Wellness and Spiritual Journeys&nbsp;Demand is rising for:&nbsp;Mindfulness retreats&nbsp;Pilgrimages and spiritual escapes&nbsp;These journeys require lightweight, secure and minimalist gear built for remote and off-grid travel.&nbsp;Hybrid Business-Leisure Trips&nbsp;The rise of the “bleisure” traveler is unmistakable.&nbsp;Over 70% of travelers in emerging markets now combine work and leisure.&nbsp;They seek stylish, tech-enabled luggage that seamlessly transitions from office to adventure.&nbsp;Destination as Purpose&nbsp;The location matters less than the intent behind the trip.&nbsp;From culinary tours and wellness getaways to cultural immersions, travelers are choosing experiences that reflect personal relevance, not just guidebook appeal.&nbsp;This is shifting how the industry designs products and markets destinations, away from broad generalizations and toward niche intent.&nbsp;4. AI and Search Are Reshaping Travel Planning&nbsp;by Prostock-studio &nbsp;Perhaps the most dramatic shift of 2025 is how travelers plan and book trips.&nbsp;Search Is Now Conversational&nbsp;Travelers are increasingly using AI tools like ChatGPT, Gemini, and GuideGeek to:&nbsp;Generate itineraries&nbsp;Create packing lists&nbsp;Get personalized product recommendations&nbsp;This evolution means that if your product or service isn’t structured for AI search, it might become invisible.&nbsp;Social Commerce Drives Purchases&nbsp;Platforms like TikTok, Instagram and Xiaohongshu are now direct booking channels.&nbsp;Creator content has replaced traditional search engines as the first step in the funnel.&nbsp;Shoppable videos and real-time reviews guide what travelers buy and pack.&nbsp;The New Shelf Space&nbsp;Retailers and brands must now optimize for:&nbsp;AI prompts and structured metadata&nbsp;Social media product discovery through influencer partnerships&nbsp;Rich content formats that drive engagement and trust&nbsp;5. What We’ve Learned in 2025 (So Far)&nbsp;Domestic and Regional Travel Dominate&nbsp;by leungchopan &nbsp;The majority of travel volume remains domestic and regional. Frequent, short-haul trips define the modern travel cycle.&nbsp;For brands, this means:&nbsp;Prioritizing flexibility and convenience&nbsp;Designing for quick getaways and last-minute bookings&nbsp;Ensuring compatibility with regional airline standards&nbsp;Traveler Archetypes&nbsp;By monkeybusiness &nbsp;The traveler of 2025 doesn’t fit a single mold.&nbsp;Some seek relaxation, others prioritize sustainability or value-driven exploration&nbsp;Group dynamics are also changing, with multigenerational trips and flexible cohorts now the norm&nbsp;This diversity requires product and service personalization at scale.&nbsp;Sustainability Returns to the Forefront&nbsp; &nbsp;by piasupuntongpool &nbsp;Environmental consciousness is back in focus. Younger travelers and high-income solos are looking for products and services that reflect sustainability values, even if not explicitly marketed as “green.”&nbsp;&nbsp;The Booking Funnel Is Flattened&nbsp;Planning, research and purchase now happen in a real-time loop.&nbsp;Discovery often starts on TikTok or Instagram&nbsp;AI tools generate live results based on prompts&nbsp;Purchases happen in minutes, sometimes within the same scroll&nbsp;To succeed, travel brands must meet travelers where they are and where they’re going.&nbsp;That means:&nbsp;Creating purpose-aligned products for wellness, bleisure and curated journeys&nbsp;Optimizing discoverability across AI and social platforms&nbsp;Designing for diverse needs, from solo explorers to multigenerational families&nbsp;Building with sustainability in mind, not just marketing it&nbsp;

How demand, emerging markets and AI-powered planning are reshaping the travel industry. Global leisure travel is entering a new era. 

A New Era of Travel Trends 2025

U.S. Tariffs Update: What Luggage &amp; Travel Goods Buyers Need to KnowUpdated: September 1st, 2025August 29 - Courts Strike at Trump’s TariffsA Federal Circuit ruling in V.O.S. Selections v. Trump found that the President exceeded his authority under IEEPA when imposing reciprocal tariffs. At the same time, a separate 7-4 federal appeals court ruling declared most of Trump’s global tariffs unlawful. Despite these rulings, tariffs remain in force until at least October 15 while the administration appeals.August 27 - &nbsp;U.S. imposed a 25% tariff on selected imports from India under IEEPA, citing India’s purchases of Russian oil.&nbsp;August 18 - U.S. Section 232 tariffs of 50% extended to additional derivative products of steel and aluminum.&nbsp;Key TakeawaysAs of August 7, tariffs are fully in effect with record-high rates.Section 232 steel/aluminum tariffs broadened on August 18.India now faces up to 50% duties after August 27 tariff hike.De minimis rules ended on August 29, raising costs for small shipments.Tariff legality is under review, but duties remain in force during appeal.1. New Tariffs Are LiveThe U.S. has passed sweeping tariffs on imports from 68 countries, including the EU, Canada, Mexico, and Brazil, with rates reaching up to 50%. These took effect for goods loaded after August 7, 2025.Key Country Tariffs&nbsp;Bangladesh 20%Cambodia 19%Costa Rica 15%India 25%Indonesia 19%Jordan 15%Lesotho 15%Madagascar 15%Malaysia 15%Mauritius 15%Myanmar 40%Nicaragua 18%Pakistan 19%The Philippines 19%South Africa 30%Sri Lanka 20%Thailand 19%Vietnam 20%&nbsp;USMCA goods from Canada &amp; Mexico remain duty-free. Mexico’s tariff pause is extended through October 30, 2025.2. Deadlines You Need to KnowChina tariff pause extended: On August 8, President Trump issued an executive order extending the tariff pause on China imports from the original August 12 expiration date through November 10, 2025. The April 2 tariffs on China remain announced but not yet active."On-the-water" exemption: Goods shipped before August 7, 12:01 AM ET are exempt until October 5, 2025.De minimis exemption ends August 29: Low-value goods under $800 will now face full duties.3. Enforcement &amp; Compliance RisksNo changes to origin rules - “substantial transformation” criteria remain.Transshipped goods may face up to 40% penalties, though definitions remain vague.The Vietnam agreement (20% on exports, 40% for transshipped goods) lacks enforcement guidelines.4. Broader Trade ImpactsSteel &amp; aluminum tariffs rose to 50% on June 4; UK stays at 25% amid ongoing talks.Tariffs now cover appliances and their parts, potentially affecting luggage designs (e.g., with metal reinforcements).A potential U.S.–China truce extension was agreed in principle but awaits approval.5. Supply Chain &amp; Cost PressuresChina-origin shipments: A $50/ton surcharge begins October 2025, rising annually.Container/chassis tariffs (20–100%) are increasing freight costs.Reduced Asia–U.S. shipping routes may yield delays and higher prices.6. Actionable Steps for Sourcing TeamsSearch Luggage Manufacturers - explore suppliers in lower-tariff countries.Refine Suppliers by Region - identify sourcing options beyond high-tariff zones.Check and update HTS codes to avoid misclassification and excess tariffs.Adjust shipment schedules to maximize exemptions.Diversify suppliers beyond China and Southeast Asia.Update cost models to reflect tariff hikes and communicate changes clearly.Explore bonded warehousing for duty deferral.7. Legal Challenges Are OngoingThe court case V.O.S. Selections v. Trump challenges the President’s authority under IEEPA. A hearing was held on July 31, but tariffs remain active during the appeal.Useful sources:Travel Goods AssociationThe Peterson Institute for International Economics (PIIEForbesReutersTariff checker

The 2025 tariff escalation is transformative, driven by national security, trade imbalances and reduced reliance on foreign manufacturing.

U.S. Tariff Policies

Introducing CarryOK®: Why Smarter Carry-On Design Starts Here&nbsp;The boarding gate meltdown - we’ve all seen it. A traveler arrives confident, only to find their carry-on luggage doesn’t meet airline rules and the passenger is hit with a last-minute baggage fee.&nbsp;This is exactly the kind of frustration CarryOK® was built to prevent.&nbsp;CarryOK®, Travel Sentry’s new widget, gives travelers instant clarity: does your bag comply with airline rules? What are the size and weight limits for your ticket type and route? Can your carry-on really stay in the cabin or is it likely to be moved to the aircraft hold?&nbsp;Now live across European airlines, CarryOK® eliminates guesswork, reduces fees and helps brands turn compliance into a point of confidence.&nbsp;CarryOK® launches at a pivotal moment for air travel. In June, the European Parliament voted in favor of banning hand luggage fees, and Airlines for Europe (A4E) began applying a standardized personal item size of 40 × 30 × 15 cm. These moves are early steps toward aligning cabin baggage rules across carriers, but we’re not there yet.&nbsp;While some airlines adopt more consistent rules, others are increasing scrutiny. Recent reports confirm that staff at UK airports are now being paid bonuses to spot and pull oversized carry-on, even when the difference is minor. At airports in Birmingham, Glasgow and beyond, enforcement is being monetized.&nbsp;This environment makes clarity more urgent than ever, for both travelers and the brands they trust.&nbsp;Why This Matters for Luggage Manufacturers and OEMs&nbsp;This is not just a customer service issue. It’s a product strategy issue.&nbsp;Consumers are becoming more risk-aware. They are asking not just “Will this fit in the overhead compartment?” but also:&nbsp;“Will this bag get me charged a fee at the gate?”&nbsp;“If it’s taken from me at boarding, will my belongings still be safe?”&nbsp;This is where CarryOK® and Travel Sentry-approved locks work together.&nbsp;A Lock on a Carry-On Isn’t Optional Anymore&nbsp;As more compliant-looking bags are pulled into the hold, particularly under basic economy fares, customers are increasingly concerned about their valuables. Electronics, medications, travel documents could all end up out of reach.&nbsp;A TSA-accepted lock gives travelers peace of mind. It protects against theft, ensures access for airport security and shows that your brand understands what travel really looks like today: unpredictable, high-pressure and often unforgiving.&nbsp;Why You Should Always Lock Your Carry-On&nbsp;&nbsp;CarryOK® Helps Your Product Do the Talking&nbsp;CarryOK® is built to integrate easily into product pages, fit guides, booking flow or post-purchase onboarding. For luggage brands, this means:&nbsp;Reduced refund claims from customers who didn’t understand the size rules&nbsp;Higher buyer confidence in online channels&nbsp;A clear way to stand out in a crowded, lookalike product category&nbsp;Alignment with the growing expectation of transparency, not just style&nbsp;CarryOK® gives your brand a way to help customers understand and value those choices in the context of real-time airline rules.&nbsp;Available Now, Free for CVI-Compliant Partners&nbsp;Travel Sentry offers CarryOK® at no cost to CVI-compliant partners. Phase 1 supports European carriers, with rollout planned for Asia and the Americas.&nbsp;To discuss integration, licensing, or technical documentation, contact us at: marketing@travelsentry.org&nbsp;Try out CarryOk today!&nbsp;

Travel Sentry’s new widget gives travelers instant clarity about whether their baggage complies with airline rules, depending on ticket type and route. 

Travel Sentry's Introducing CarryOK®

Creating an Effective Black Friday Marketing StrategyBlack Friday – November 28 2025For luggage brands, suppliers and retailers, a good Black Friday marketing strategy is key. It helps connect with the right customers and can boost sales and build strong partnerships for the future.A successful marketing strategy during this period goes beyond discounts. It requires aligning your sourcing process, marketing efforts and customer engagement to ensure your product or service stands out in a competitive marketplace.1. Conduct Market Research Before Black FridayEvery effective marketing strategy begins with research. Understanding your target customers, their buying habits and their pain points will help you refine both your offers and your marketing objectives.Identify your ideal customer segments, such as business travelers, students or Gen Z travelers.Map their pain points, for example, durability concerns, shipping costs or flexibility.Use insights to position your product's unique value proposition, such as the newest TSA locks or high-quality, changeable wheels.This research ensures your marketing campaign addresses what matters most to your target audiences.by Johnstocker2. Early Access and Exclusive DealsVIP Early Access: Give your most loyal customers early access to Black Friday promotions. This not only rewards loyalty but also helps secure orders before peak demand.Flash Sales: Short, time-limited deals, both online and in-store, can drive urgency and increase traffic across different marketing channels.Cart-value milestones: Free gift at £150/£250 instead of blanket % off.by lira_n43. Bundle Offers That Increase ValueProduct Bundles: Offer curated sets such as carry-ons with padlocks or backpacks with travel organizers. Bundles showcase your unique value proposition while raising the average order value.Buy One, Get One Free: A classic marketing tactic that encourages larger purchases and can help clear inventory efficiently.by AtlasComposer4. Create a Marketing Strategy Around ContentUse content marketing to keep your target market engaged before, during and after Black Friday.Publish blog posts about product quality, travel tips or behind-the-scenes sourcing insights.Share supplier certifications and compliance information to build trust.Repurpose content across different marketing channels, from email to social media to in-store displays.This approach not only boosts engagement during Black Friday but also supports your long-term visibility and brand authority.5. Social MediaTeaser Campaigns: Show product durability tests, wheel comparison or lock demonstrations to highlight quality.User-Generated Content:&nbsp;Encourage buyers to share their purchases. A branded hashtag, such as “#WhatsInMyCarryOn?” giveaway, can create organic buzz and increase your marketing efforts.Influencer Collaborations: Partner with travel influencers to showcase your product or service to wider target audiences.6. Optimize the Buying ExperienceA successful marketing strategy must remove friction in the buying journey:Landing Pages:&nbsp;Design clear, product-focused landing pages highlighting Black Friday deals.In-Store Flow: Use signage and sales staff to guide customers to promotional areas.Chatbots and Sales Assistance: Whether digital or in person, ensure buyers get quick answers to sourcing, quality and payment questions.Assurance UI: Sticky bar with free shipping, delivery cutoff and no-hassle returns.Guided selling: Size selector (EU/US cabin rules), trip length picker, comparison table (weight, liters, warranty). Add an airline fit check on every product page.Travel Sentry’s CarryOK®: Integrate our size and rules checker so shoppers can confirm their airline’s carry-on size/weight limits in real time - right next to your specs. This reduces refund claims, increases buyer confidence and helps your product stand out in a crowded category. Free for CVI-compliant partners.7. Supplier Preparation for Black Friday SuccessBehind every marketing campaign is strong supplier readiness. To align your marketing objectives with sourcing:Secure Stock Early: Prevent last-minute shortages by planning inventory ahead.Negotiate Payment Terms: Strengthen supplier relationships to support cash flow.Clarify Quality Control:&nbsp;Ensure every product or service delivered reflects your brand promise.Confirm Shipping Timelines: Avoid delays that could undermine your marketing efforts.By working closely with suppliers, you ensure your marketing strategy can deliver on its promises to your target customers.Anhui Jinshun New Material Technology Co., Ltd8. Loyalty Programs and Post-Sale EngagementReward Programs: Offer extra loyalty points or discounts for repeat buyers.Gamification: Features like spin-to-win wheels or social contests add excitement to your marketing campaign.Post-Purchase Engagement:&nbsp;Use follow-up emails to thank customers, suggest add-ons or invite them to future events.Thank you + setup series: Unboxing guide, lock how-to, care tips will reduce returns.Warranty Registration: Encourage post-purchase as this helps to capture additional verified emails for re-marketing.Cross-sell flows (week 2): Travel pillows, packing cubes, spare wheel kits.Content recycle: Turn Black Friday FAQs into blog posts that rank and educate.These tactics support long-term growth by turning one-time buyers into loyal clients. By blending thoughtful planning, strong supplier coordination and impactful content marketing, luggage and travel goods businesses can run a marketing campaign that not only boosts increasing sales on Black Friday but also builds lasting brand strength.

A successful marketing strategy during Black Friday goes beyond discounts to make sure you stand out in a competitive marketplace.

Effective Black Friday Marketing Strategy

How to Attend The Canton Fair 2025The Canton Fair, held twice a year in Guangzhou, China, provides a key venue for global business networking. This guide covers essential information on session dates, registration, transportation and practical tips for a successful visit.1. Canton Fair DatesSpring Session:Phase 1: April 15–19 | Phase 2: April 23–27 | Phase 3: May 1–5Autumn Session:Phase 1: October 15–19 | Phase 2: October 23–27 | Phase 3: October 31–November 42. Fair Location and LayoutThe Canton Fair Complex, located at 380 Yuejiang Zhong Lu Road, Hai Zhu, Guangzhou. The space is 1,100,000 square meters, with 338,000 square meters indoors and 43,600 square meters outdoors. The luggage category exhibits during Phase 3.3. Preparation Before the FairVisa RequirementsApply through the Visa for China website for detailed instructions. Required documents include:Registration for the Canton Fair Options:Pre-register to save 200 RMB (about 30 USD) on the on-site registration fee. First-time attendees should pre-register to receive an invitation letter, which is beneficial for obtaining a business visa.Important dates:Pre-registration runs from August 12 to November 4, 2025 (throughout the entire Fair period). To make the most of your visit, we recommend completing pre-registration before arriving in Guangzhou.Registration Steps for Overseas Buyers:Visit the official Canton Fair website, choose the "Buyer" tab, and create an account.Submit your passport and business card to request an invitation letter.Complete registration after approval.More options to pre-register:For Returning Buyers (who have attended the Fair before)You have three options:Option 1: Pre-register via the Canton Fair AppDownload the Canton Fair App.Open the app, tap “My”, then “Login/Register” in the top left corner.Click “Buyer Badge”.Select the phases you plan to attend.Your pre-registration is complete.Option 2: Pre-register via the Buyer Service System (Official Website)Go to the Canton Fair official website and log in to the Buyer Service System with your account.On the homepage, select the phase(s) you plan to attend.Submit your choice to complete pre-registration.For New Buyers (first time attending the Fair onsite)You also have two options:Option 1: Pre-register via the Canton Fair AppDownload the Canton Fair App.Open the app, tap “My”, then “Login/Register”.Click “Buyer Badge”.Select the phases you plan to attend to complete your registration.Option 2: Pre-register via the Buyer Service System (Official Website)Go to the Canton Fair official website and log in to the Buyer Service System with your account.On the homepage, select the phase(s) you plan to attend.Submit your choice to complete pre-registration.For Chinese mainland citizens, register here.Pre-registration BenefitsFirst-hand updates: Pre-registered buyers receive highlight news, exhibitor/product info, and event notices by email.Exclusive gift: Overseas buyers who pre-register can collect a commemorative gift (e.g., Canton Fair pin, felt bag) at the Complex.Onsite Badge Collection:Your Buyer Badge (IC Card) is valid for multiple sessions. Pre-registered attendees can use express channels at registration offices at the main complex and 40 designated hotels.Additional offices are at key points in Areas B, C, and D of the Canton Fair Complex.Two overseas buyer registration offices are at Area B of the Canton Fair Complex (Exit A/B, Pazhou Station, Guangzhou Metro Line 8).One overseas buyer registration office is at Area C of the Canton Fair Complex (Exit C, Pazhou Station, Guangzhou Metro Line 8).One overseas buyer registration office is at Area D of the Canton Fair Complex (Exit A, Xingangdong Station, Guangzhou Metro Line 8).Customer Service Telphone: (852) 2877 1318 | Email: cs@cantonfair.org.cn4. Transportation to the Canton FairAir Travel: Fly into Guangzhou Baiyun International Airport, with international flights from major airlines, including American Airlines, Air China, China Southern, and Delta.Metro: Take Line 3 from the airport to Tiyu Xi Station, then transfer to Line 8 to reach Xingang Dong or Pazhou Station. The journey takes about 43 minutes.Taxi: Fare is 2.6 RMB/km, with a 50% surcharge over 35 km. Ask for "Pa Zhou" or "Canton Fair."Shuttle Bus: The Guangzhou Airport Express shuttle runs directly from the airport to the fair complex every 30 minutes between 13:00 and 18:00.5. Tips for Attending the Canton FairStay Hydrated and Bring Snacks: While food options are available, bringing water and snacks is helpful, especially for extended meetings.Dining Options: Restaurants in Areas A, B, and C offer Cantonese and Western cuisine. To avoid long waits, plan to eat outside peak lunch hours.Scheduling Meetings: Use the Canton Fair website to prioritize booths and schedule meetings in advance. The complex is extensive, so planning saves time.Connectivity Essentials: WiFi is available onsite, but a VPN is needed to access Google and other restricted sites. WeChat is essential for communication.Business Cards: Bring both physical and digital business cards, as some suppliers prefer physical cards.Attire and Essentials:&nbsp;Wear comfortable shoes and smart casual clothing. A light sweater may be needed indoors. A carry-on bag is ideal for storing brochures and supplies, including a power bank, chargers, and a notebook.Exploring Guangzhou: Take time to explore Guangzhou’s top attractions. For inspiration, visit our Guangzhou attractions guide.Access our Canton Fair checklist here for final preparations.

This guide covers essential information on session dates, registration, transportation and practical tips for a successful visit.

Canton Fair How-to-Guide

Hard vs. Soft Luggage: Which Is Better for Wholesale Buyers?&nbsp;Recent research has shown that global leisure travel is on track to triple in value from about&nbsp;$5 trillion now to a $15 trillion by 2040. This growth is driven by the middle classes in emerging economies, increasing travel frequency and appetite for immersive experiences.&nbsp;With travel demand&nbsp;on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets.&nbsp;OEM Insights&nbsp;Insights from product testing often guide buying decisions:&nbsp;Hard shell&nbsp;Polycarbonate and polypropylene&nbsp;hard cases are great for protection. They are also water-resistant and durable against drops, which is important for fragile items. Hard shell cases give the best protection to&nbsp;belongings but can be heavy.&nbsp;&nbsp;&nbsp;Hard shell design options are limited,&nbsp;mainly in surface texture or printed films laminated on the shell. Any changes to the shell structure require costly new molds.&nbsp;Hard cases cannot be compressed when shipped, meaning fewer units per container load compared to soft-sided luggage. This can increase shipping costs per piece.&nbsp;Soft Side&nbsp;&nbsp;Fabric cases (like nylon or polyester) provide better flexibility, packing adaptability and external pockets that aid organization and convenience. Soft&nbsp;side luggage offers much more flexibility, with options for new colors, pocket&nbsp;layouts and design variations at lower development costs.&nbsp;Being flexible also allows some compression and higher packing density per shipment.&nbsp;&nbsp;&nbsp;Compared to hard shell luggage, fragile items are&nbsp;somewhat less protected when handled&nbsp;roughly by baggage staff during boarding and deplaning.&nbsp;&nbsp;&nbsp;Both types now commonly include 360-degree spinner wheels. Hard shells impress with&nbsp;their&nbsp;sleek design and clean exterior, while soft&nbsp;side models stand out with external compartments and more room for stuffing belongings.&nbsp;&nbsp;Why Buyers Choose Hard Shell&nbsp;Enhanced protection - great for fragile or high-value inventory.&nbsp;Water resistance - perfect for unpredictable travel conditions.&nbsp;Cleanability - smooth surfaces wipe clean easily.&nbsp;Premium positioning - modern aesthetic helps support higher price points.&nbsp;Security - many models feature built-in TSA-accepted locks&nbsp;Why Buyers Choose Soft Side&nbsp;Flexibility &amp; adaptability&nbsp;-&nbsp;can squeeze into overhead compartments and tight spaces.&nbsp;Lightweight options –&nbsp;ideal for travelers with strict weight limits.&nbsp;External storage –&nbsp;multiple exterior pockets add quick-access convenience.&nbsp;Expandable design –&nbsp;often allows packing a little more without sacrificing closure capability.&nbsp;Design flexibility –&nbsp;easier to experiment with new looks,&nbsp;colors and pocket layouts, keeping collections fresh and appealing.&nbsp;Security – some models may feature a built-in TSA-accepted lock, but lock options are usually an&nbsp;after-market padlock purchase.&nbsp;&nbsp;Sourcing Tips for luggage-factories.com&nbsp;When evaluating suppliers, look for:&nbsp;High-quality materials: polycarbonate, polypropylene, nylon, Cordura.Clear testing or certification for durability and impact resistance.Advanced features like expandable compartments, smooth 4‑wheel systems and ergonomic handles.Customization options: branding,&nbsp;colors and compartment design.Reliable warranty terms - especially for hard shell cracks or soft&nbsp;side wear.Suppliers equipped to support growing demand in line with leisure travel expansionWhat to ask a new supplier - 5 Questions Every Buyer Should Ask&nbsp;Both hard shell and soft&nbsp;side luggage offer legitimate value in wholesale sourcing. The hard shell offers a premium, protective look, while the soft side provides flexibility and ease of use.&nbsp;

With travel demand on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets. 

Find your suppliers

JIAXING JINGSHENG LOCK INDUSTRIAL CO., LTD

Hangzhou Travelsky Co., Ltd

Jiaxing Huanding Industry and Trade Co., Ltd.

Jiaxing Aiden Luggage Co., Ltd

PT CONTINENTAL PANJIPRATAMA

NINGBO YIKE LOCK CO., LTD.

JIAXING JINGSHENG LOCK INDUSTRIAL CO., LTD

Hangzhou Travelsky Co., Ltd

Jiaxing Huanding Industry and Trade Co., Ltd.

Jiaxing Aiden Luggage Co., Ltd

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Canton Fair How-to-Guide

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Hard Shell & Soft Side Luggage