Zhejiang Amalodie Travelling Products Co.,Ltd.

Jiaxing Azenroad luggages & bags manufacturing Co. Ltd.

RUIAN SENDA CASES AND LEATHER PRODUCTS CO LTD

WENZHOU YONGLI SUITCASE CO LTD.

Guangzhou Haolv Travel Supplies Co., Ltd.

ZHEJIANG HONGYI CASES LEATHER CO.,LTD

SHANGHAI LINXIONG TECHNOLOGY CO., LTD.

Fullyear-Brother Enterprise Co., Ltd

Xuzhou Senpulier, Xuzhou Simply, Baicheng

YKK Europe

Easter Travel 2026Easter has long been one of the most reliable peaks in the travel calendar, particularly across Europe, where school holidays and public celebrations drive strong travel demand.In 2026, that demand remains resilient. Inbound travel to the UK, for example, is up&nbsp;13% year-on-year for the Easter period, with&nbsp;hotel bookings increasing by 15%, highlighting continued momentum for European destinations.However, the combination of geopolitical tension, rising costs and operational disruption is reshaping how and where people travel.The ongoing conflict in the Middle East has created:Operational disruption: Airspace closures, rerouting and reduced capacity&nbsp;Psychological impact: Heightened safety concerns and shifting traveler confidenceThe rise of “safety-first” travel decisionsOne of the most important trends is the growing influence of perceived safety on booking behaviour.Travelers are no longer evaluating destinations purely on price or appeal. Instead, they are asking:Is the journey straightforward?&nbsp;Are there multiple connections or potential disruptions?&nbsp;Does the destination feel stable and predictable?&nbsp;This shift reflects broader findings that tourism demand is increasingly shaped by perceived risk and confidence, not just cost or accessibility.The shift toward short-haul travelEaster travel in 2026 has moved away from long-haul trips toward shorter, closer journeys.Several factors are driving this shift:Flight disruptions and longer travel times due to rerouting&nbsp;Rising ticket prices linked to fuel costs&nbsp;A desire for flexibility and&nbsp;easier travel planningInstead of long-haul holidays, many travelers are opting for:Short-haul breaks&nbsp;Domestic travel and staycations&nbsp;Regional destinations accessible by car or direct flightsThis reflects a broader shift toward regionalization, particularly in Europe, where travelers are increasingly staying within the region rather than travelling long-haul.Moving away from major citiesData and booking trends also show a noticeable shift away from major urban destinations.Traditionally, cities like Paris, Rome, and London dominate Easter travel. However, in 2026, many travelers are choosing:Coastal destinations&nbsp;Rural and countryside locations&nbsp;Smaller towns and regional hubs&nbsp;At the same time, demand is growing strongly in more affordable secondary cities such as Athens, Budapest and Krakow, reflecting a broader move toward value-driven destination choices.This shift is reinforced by wider travel trends showing consumers moving away from crowded urban centers toward more relaxed, experience-led destinations.Rising costsThe global energy shock triggered by the conflict is having a direct impact on travel pricing.Disruptions to energy supply and shipping routes have led to a sharp increase in oil, gas and jet fuel prices,&nbsp;driving up costs across the travel sector.For airlines, this translates into:Higher operating costs&nbsp;Increased ticket prices&nbsp;Reintroduction of fuel surcharges&nbsp; &nbsp; &nbsp;The challenge is also about increasingly about availability. While global fuel supply remains intact, disruptions to logistics and transport mean that jet fuel is not always available where and when it is needed. At peak periods this risk is amplified.A system under pressureAs the situation evolves, the travel industry is moving from a phase of disruption to one of limitation.&nbsp;Airlines are not only responding to higher costs but also adjusting operations to manage limited resources. This includes:Reducing frequencies on less profitable routes&nbsp;Prioritizing high-demand or strategically important destinations&nbsp;Early in the conflict, thousands of flights were cancelled globally due to airspace disruption, highlighting how quickly capacity can tighten.For travelers, this means fewer choices, tighter availability and greater competition for seats.Changing traveler profiles and booking behaviorBooking behavior is evolving:Early booking peaks around major holiday periods such as November and January&nbsp;Continued rise in last-minute adjustments due to uncertainty&nbsp;Increased reliance on cross-destination comparison when making decisions&nbsp;This highlights the importance of timing, targeting and flexibility in capturing demand.Travelers are still eager to go away. But they are making different choices:Choosing closer destinations over distant ones&nbsp;Prioritizing simple journeys over complex itineraries&nbsp;Opting for reassurance over risk&nbsp;At the same time, the industry is operating under new constraints where cost, capacity and even fuel availability shape what is possible.

The combination of geopolitical tension, rising costs and operational disruption is reshaping how and where people travel.

Easter Travel 2026

Tariffs in 2026We’ll continue to monitor the situation and will be updating the blog regularly.To understand where things stand in 2026, we need to understand what didn’t change. The current tariff system still rests on the foundations of the original US–China trade war. Between 2018 and 2019, the United States imposed tariffs on roughly $370 billion of Chinese imports under Section 301, a legal mechanism used to respond to trade practices identified by the US as unfair.These tariffs were introduced in four waves (Lists 1–4) and still cover a large share of Chinese exports to the US today. This is why, more than ever, working with reliable suppliers who understand HS codes, material breakdowns and compliance requirements is essential.2025: When Tariffs PeakedIn 2025, additional tariffs were layered on top of this existing structure.At one point, Chinese imports faced:25% Section 301 tariffsAdditional targeted dutiesTemporary IEEPA tariffsStandard MFN dutiesThe average effective US tariff rate reached around 27% in early 2025 which was the highest level in over a century. This is what accelerated the shift toward “China Plus One” sourcing strategies.What “China Plus One” Means for Buyers“China Plus One” refers to sourcing from China plus at least one additional country, typically in Southeast Asia.Common alternatives include:ChinaVietnamIndonesiaTaiwanThe goal is to reduce:Tariff exposureSupply chain riskOverdependence on a single marketHowever, this strategy is becoming more complex in 2026 as tariff scrutiny expands globally.2026: The Supreme Court ResetOn 20 February 2026, the US Supreme Court ruled that tariffs imposed under emergency powers (IEEPA) were unlawful.The result:One layer of tariffs was removedA new system was introducedSection 301 and Section 232 tariffs remained fully intactThe effective rate fell to 13.7% in early 2026, before stabilizing again. This was a legal reset not a reduction in complexity or cost pressure.10% on (Almost) EverythingFrom 24 February 2026, a 10% global tariff applies to nearly all imports under Section 122.According to the White House:It applies across nearly all sourcing marketsIt stacks on top of existing tariffsIt is temporary (up to 150 days, expiring around July 2026)Tariff Stacking Even after the reset, most products face multiple overlapping tariffs. A typical luggage product may include:Section 301 tariffs (China)Section 232 tariffs (metal components)10% global tariffStandard dutiesThis is why working with transparent, experienced suppliers is critical to accurately calculating landed cost.Why China Still Carries the Highest CostChina remains the most tariff-exposed sourcing market due to:Ongoing Section 301 tariffsAdditional duties layered on topBroad product coverageExpanding Risk: Tariffs Beyond ChinaIn March 2026, new Section 301 investigations were launched targeting:IndonesiaTaiwanVietnamMalaysia, Thailand, and othersCountry-by-Country SnapshotChinaChina faces the full tariff stack:10% Section 122 tariff~25% Section 301 tariffAdditional targeted dutiesStandard MFN ratesTaiwanNow subject to the 10% baselinePreviously negotiated tariff reductions remain politically relevantNew Section 301 investigations introduce future riskIndonesiaCurrently under the 10% baselineNewly targeted in Section 301 investigationsSteel and Metal ComponentsUnder Section 232, tariffs now apply to:Telescopic handlesFramesWheel housingsLock hardwareIn 2025, the US expanded coverage to hundreds of additional steel and aluminium products.These tariffs:Can reach up to 50%Apply regardless of country of originCan apply to components inside finished goodsThis creates split-duty products, increasing both cost and compliance complexity.The 150-Day Window: What Happens Next?The current 10% tariff expires around 24 July 2026.At the same time:New tariffs are being developedSection 301 investigations are ongoingEnforcement is increasingTariff Checklist for Buyers (2026)Use this checklist when sourcing luggage, locks, or travel goods:1. Check tariff stackingDoes the product face Section 301, 232, or both?Is the 10% global tariff also applied?2. Review material compositionDoes the product include steel or aluminium components?Are these components separately tariffed?3. Validate country of originWhere is final assembly done?Where are key components sourced?4. Compare sourcing scenariosChina vs. Vietnam vs. Indonesia vs. TaiwanShort-term cost vs. long-term tariff risk5. Ask suppliers the right questionsCan they provide HS codes and duty breakdowns?Do they understand US tariff classifications?Can they document component materials?6. Plan for policy changesWill pricing still work if tariffs increase?Can production shift if new tariffs are introduced?We’ll continue to monitor the situation and will be updating the blog regularly. 

Understanding tariff stacking, material impacts and shifting country risk is now essential to managing cost and supply chain strategy.

Tariffs in 2026

US Travel Goods Focus - retail and category development&nbsp;The US travel goods industry is undergoing a structural shift, shaped by both channel evolution and changing consumer expectations. While physical retail still accounts for the majority of sales (roughly 60-70% of sales), where consumers can touch test and feel potential purchases, online has nearly doubled its share since 2019 and is now the fastest-growing channel, driven by improved e-commerce tools, broader selection and a more seamless buying experience. The omnichannel dynamic influences not just how products are sold, but which types of products are growing fastest.Ranked in order of growth, the most notable growth is concentrated in a handful of emerging and evolving subcategories:&nbsp;Smart luggage and smart backpacks&nbsp;are the fastest-growing segment, with projected CAGR in the low-to-mid teens and in some forecasts exceeding 20%. The definition of smart in this category means features like outside pockets, pass throughs for cables and pockets for trackers, like Find My or Tile. Although still small in overall share, their growth is being driven by a broader consumer shift in the USA toward connected, functional products by tech-forward travellers.Sustainable and eco-friendly products&nbsp;are another high-growth area, expanding at around 9–10% annually. This reflects rising demand for recycled materials and repairable designs, particularly among Millennial and Gen Z consumers. Sustainability is moving from a niche feature to a mainstream purchase driver, influencing both product design and brand positioning.Travel and adventure backpacks continue to perform strongly, with growth near 9.5% and already accounting for a large share of the backpack category. Their momentum is tied to lifestyle changes - more digital nomads, increased “carry-on only” travel and demand for ergonomic, tech-enabled designs that support flexible travel patterns.Convertible and modular products&nbsp;are also gaining traction (8–9% CAGR), reflecting a desire for versatility. Hybrid formats, e.g&nbsp; duffel-to-backpack designs appeal to consumers looking to consolidate items and adapt to different trip types without buying multiple products.Meanwhile, lightweight hard-sided luggage&nbsp;remains a large and steadily growing segment (around 7–8% CAGR), driven by ongoing improvements in materials like polycarbonate and the continued dominance of spinner wheels. Here, innovation is incremental but impactful, focused on durability and weight reduction.Finally, business and corporate travel goods&nbsp;are rebounding at a more moderate pace (6.5–7.5%), supported by the return of work travel and the rise of “bleisure.” Demand is centered on organization, professional aesthetics and laptop-friendly features - there could be some crossover here with the smart luggage and smart backpacks mentioned earlier on, given that most business travelers are likely to travel with a laptop computer.&nbsp;Across all these segments, a common thread is the blending of functionality, lifestyle alignment and digital influence. Social media and creator-led discovery are increasingly shaping demand - particularly in fast-growing segments like smart, sustainable, and adventure products - while omnichannel retail ensures that online research and in-store experience work hand in hand.&nbsp;In short, growth in the US travel goods market is delivered through products adapted to modern travel behaviours: connected, flexible, sustainability-conscious and increasingly influenced by digital ecosystems with online and social research being pivotal to product purchase, whether that happens online or offline.&nbsp;Sources: Travel Goods Association, Circana, Global Business Travel Association, American Apparel Footwear Association

The US travel goods industry is undergoing a structural shift, shaped by both channel evolution and changing consumer expectations. 

U.S. Travel Goods Focus

Chinese New Year 2026 Travel Hits Record HighChina’s 2026 Spring Festival holiday has set new historical records for travel and tourism. According to the Ministry of Culture and Tourism, 596 million domestic trips were made nationwide during the nine-day holiday (February 15–23). Total domestic tourism spending reached 803.483 billion yuan (US$117.16 billion).Compared to the 2025 Spring Festival period, this represents:+95 million additional trips+126.481 billion yuan (US$17.5 billion) in spendingBoth traveler numbers and total consumption reached all-time highs.Aviation Traffic Breaks RecordsAir travel saw strong growth throughout the holiday:22.05 million passengers transported171,000 flights handledPassenger traffic up 7.7% year-on-yearFlight volume up 4.4% year-on-yearFlight regularity rate reached 95.8%February 23 alone set a new single-day record with 2.668 million passengers transported.The busiest airports included Shanghai Pudong, Guangzhou Baiyun, Beijing Capital, Shenzhen Bao’an and Chengdu Tianfu. Popular domestic routes connected major hubs such as Shanghai, Beijing, Shenzhen and Guangzhou.International Travel ExpandsOutbound travel was concentrated in destinations such as Thailand, South Korea, Singapore, Malaysia, Vietnam and Australia. Long-haul routes to Turkey, Spain, New Zealand and Russia also recorded strong growth.Inbound tourism continued to recover, with rising visitor numbers from South Korea, Vietnam, Russia and Mongolia.JD Campaign Activity Ahead of the HolidayIn the lead-up to the 2026 Spring Festival travel rush, Travel Sentry launched a campaign on JD.com timed to coincide with the peak booking and purchasing window ahead of the holiday. The activation extended beyond promoting Travel Sentry-approved luggage, with visibility across JD’s travel booking platforms as well, ensuring presence at every stage of the customer journey, from trip planning to luggage purchase and departure preparation.The 2026 JD campaign also featured a high-visibility activation at Beijing Daxing International Airport, one of the world’s most advanced aviation hubs. As a key gateway for both domestic and international travelers during the Spring Festival, Daxing served as a critical touchpoint for the brand. Daxing International has integrated the Travel Sentry system into its security infrastructure, allowing passengers departing from or transferring through the iconic “Starfish” terminal to benefit from non-destructive security screening when using Travel Sentry-approved luggage.China’s record-breaking Spring Festival travel season reflects the strong momentum of global travel, which aligns with the continued expansion of the Travel Sentry system. The system is now recognized by security agencies in more than 80 countries worldwide, and that number continues to grow.The growing demand for convenient, non-destructive security screening is particularly evident in China’s market, where travelers increasingly seek solutions that ensure their luggage can be inspected without locks being cut, especially during peak travel periods such as the Spring Festival.With 596 million trips and over 803 billion yuan in spending, the 2026 Spring Festival confirms the continued strength and momentum of China’s domestic and international travel market, setting a new benchmark for future holiday travel seasons.

596 million domestic trips were made nationwide during the nine-day holiday with domestic tourism spending reaching 803.483 billion yuan.

Chinese New Year 2026

U.S. Tariffs Update: What Luggage &amp; Travel Goods Buyers Need to KnowUpdated: February 24, 2026The U.S. tariff landscape has shifted again and sourcing teams in the luggage and travel goods industry need to recalibrate quickly.After the Supreme Court struck down the Trump administration’s emergency tariff authority, the White House introduced a new temporary global tariff. Meanwhile, trade negotiations, Section 232 expansions, and the possibility of new Section 301 investigations are reshaping risk exposure across Asia.Here’s what buyers, importers, and sourcing managers need to understand now.February 2026 Reset: IEEPA Tariffs End, Section 122 BeginsOn February 20, 2026, the U.S. Supreme Court ruled (6–3) that President Trump exceeded his authority under the International Emergency Economic Powers Act (IEEPA) when imposing global tariffs.As a result:All IEEPA tariffs were officially terminated.U.S. Customs ended IEEPA duty collection at 12:00 a.m. ET on February 24, 2026.However, the reset was immediate and strategic.On the same day, President Trump issued a Proclamation imposing a new:10% global tariff on all U.S. imports under Section 122 of the Trade Act of 1974.This new tariff took effect at 12:01 a.m. ET on February 24, 2026.Important:The 10% Section 122 tariff:Applies to imports from every countryIs applied in addition to normal HTS dutiesStacks on top of any existing Section 301 or Section 232 tariffsPresident Trump has publicly stated the rate could increase to 15%, but as of February 26, the enforced rate remains 10%.The 150-Day Clock: What Happens on July 24, 2026?Section 122 tariffs are temporary.They automatically expire after 150 days unless Congress approves an extension.That means:The current 10% global tariff will expire on July 24, 2026, unless extended.However, administration officials have indicated they may use this 150-day window to initiate new Section 301 investigations — potentially reinstating higher country-specific tariffs before July.For sourcing teams, this means the current 10% rate may not represent long-term stability.Refund Uncertainty: Will Importers Get Money Back?Although the Supreme Court ruled IEEPA tariffs unlawful, it did not address refunds.The case must now move:Back to the Federal Appeals CourtThen to the Court of International Trade (CIT)Where a decision on refunds will be issuedA ruling may not come until late Spring 2026 at the earliest.Key Refund RisksRefund eligibility may depend on procedural status.CBP may deny refunds for entries already liquidated.Administrative delays are likely even if refunds are ordered.Over $175 billion in duties across 300,000+ importers would need processing.Recommended Action for ImportersTo preserve potential refund rights:Protest the liquidation of all entries affected by former IEEPA tariffs.File protests even for entries already liquidated.Failure to file could jeopardize eligibility if refunds are later authorized.November 2025: U.S.–China Deal Eases PressurePrior to the February reset, the U.S. and China reached a trade agreement that lowered tariffs on Chinese travel goods.Effective November 10:Fentanyl-related tariffs dropped from 20% to 10%.Total tariffs fell from approximately 73% to 63%.Additional port fees on Chinese-operated vessels were suspended through 2026.The 10% reciprocal (IEEPA) tariff remained in place at the time.Now, with IEEPA removed and replaced by Section 122:China is subject to the same 10% global tariff — plus existing Section 301 and Section 232 duties where applicable.The deal marked the first meaningful tariff rollback since 2020.Section 232 Expansion: Metal Components Under PressureOn August 18, 2025, Section 232 tariffs expanded to cover 407 additional steel and aluminum products.For travel goods manufacturers, this affects:Luggage framesTelescopic handlesReinforced wheel housingsStructural metal componentsSteel and aluminum tariffs remain:50% for most countries25% for the United KingdomMetal-reinforced luggage designs may continue facing elevated input costs.India &amp; Other High-Risk MarketsOn August 27, the U.S. imposed a 25% tariff on certain imports from India related to Russian oil purchases.At that time, total duties on Indian travel goods reached approximately 50%.Under the February 24 reset:India now falls under the 10% Section 122 tariff (unless otherwise subject to 232 or 301).However, future Section 301 investigations could re-escalate country-specific rates.Compliance &amp; Enforcement RisksDespite tariff resets, compliance rules remain strict.Origin Rules“Substantial transformation” standards remain unchanged.Minor assembly or transshipment does not change country of origin.Transshipment PenaltiesTransshipped goods may face penalties up to 40%.Enforcement definitions remain vague — especially under prior Vietnam agreements.De Minimis EndedAs of August 29, 2025:All shipments are subject to duties.Low-value exemptions no longer apply.Supply Chain &amp; Cost Pressures in 2026Beyond tariffs, sourcing teams continue facing:$50/ton surcharges on China shipments (since October 2025)Container and chassis tariffs impacting freight ratesReduced Asia–U.S. route capacityOngoing port congestion volatilityEven as headline tariff rates fall, total landed costs remain elevated.Strategic Outlook: Tariffs Are Shifting, Not DisappearingWhile the Supreme Court eliminated IEEPA authority, tariff risk has not disappeared — it has evolved.The administration has demonstrated willingness to pivot between:IEEPASection 122Section 301Section 232For sourcing teams, this suggests:Tariff volatility may remain structural in 2026.Supplier contracts signed now may require flexibility clauses.Diversification is no longer just cost-driven — it is risk-driven.The next few months are likely to bring:New Section 301 investigationsPublic hearingsPossible re-escalation before July 24Strategic sourcing decisions should account for this uncertainty.Actionable Steps for Luggage &amp; Travel Goods BuyersTo reduce exposure in 2026:1. Review HTS ClassificationsMisclassification risk increases during tariff transitions.2. Protest IEEPA EntriesPreserve refund eligibility.3. Model Scenarios Beyond 10%Build contingency budgets for possible 15% or renewed 301 tariffs.4. Diversify ProductionExplore suppliers in lower-risk regions.5. Strengthen Supplier ContractsInclude tariff adjustment clauses.6. Monitor Section 301 AnnouncementsExpect investigations before July 24.Useful sources:Travel Goods AssociationThe Peterson Institute for International Economics (PIIEForbesReutersTariff checker

The 2025–2026 tariff escalation is transformative, driven by trade tensions, legal rulings and reduced reliance on foreign manufacturing.

U.S. Tariff Policies

Travel Is The Only Thing You Can Buy That Makes You RicherA few words from Yves Perrenoud, CFO at Travel SentryInternational Air Transport Association (IATA) reports that travel is increasing, and most experts concur that we want more of it. So, what exactly does that tell us for the year ahead?&nbsp;Let’s start with the recent past: air travel in 2025 was defined less by dramatic rebounds and more by stabilisation. Demand continued to grow, but the pace of growth slowed after the sharp post-pandemic surges of previous years.&nbsp;Industry-wide traffic expanded by 5.3% year on year. A key feature of 2025 was the divergence between international and domestic markets. International travel remained the primary engine of growth, rising 7.1% over 2024, while domestic markets increased by only 2.4%. The US domestic market drove that trend not only because of its maturity but also because of external shocks, including declines in consumer confidence and in government and business travel. This is a reminder that (a) travel is a resilient industry and (b) everything affects travel, whether at the macro or micro level.&nbsp;Looking ahead, 2026 is expected to be another year of recalibration rather than acceleration. The strong international momentum seen in 2025 is likely to continue, with IATA expecting 5% RPK growth, again driven by international routes. Airlines will focus on optimising networks rather than aggressively expanding them. Let’s not forget that Airbus and Boeing are still working through backlogs, and airlines are missing the aircraft needed to operate additional routes. Simply put, affordability will be harder to find in the short term, but investment in tech and simpler processes throughout could drive new efficiencies.&nbsp;Regarding luggage, the offer will continue to diverge between premiumisation and commoditisation. Innovation will drive the first, while the price will define the latter. Both categories are expected to grow in 2026; however, it is difficult to predict which will grow faster.&nbsp;In essence, 2026 will build on the normalisation of 2025: a year in which the industry moves from recovery to refinement, navigating constraints while adapting to a more complex and differentiated global landscape. The luggage industry will continue to grow, driven by demanding consumers seeking innovation or affordability. “Everything changes but change itself”, right?

IATA reports that travel is increasing, and most experts concur that we want more of it. So, what exactly does that tell us for the year ahead? 


Travel Insights: A Note From Our CFO

What Luggage Brands Need to Know About the Next Era of TravelIn March, Travel Sentry partnered with Promostyl to host a private trend salon in Paris, bringing together leading names from across the luggage and travel goods industry.Held just off the Champs-Élysées at Hôtel Napoléon, the session welcomed representatives from Delsey, Eastpak, Echolac, Elite Bagages, Goyard, GYL Bag, Jump, Kipling, Louis Vuitton, Rimowa and Stratic. Together, we explored a set of emerging signals shaping the future of travel and what they may mean for the products that accompany it.A Shift in How Travel Is MeasuredLed by Alain-Edouard Antoine of Promostyl, the session drew on insights from adjacent sectors including fashion, automotive, streetwear and well-being. While the influences were diverse, a consistent theme emerged: expectations around travel are shifting in more nuanced ways than before.One of the key takeaways was a subtle but important reframing of performance in mobility. Where speed once defined a successful journey, there is now growing emphasis on how seamless, intuitive and low-friction that journey feels.&nbsp;Travel as ExpressionAt the same time, travel continues to evolve as a form of personal expression. Journeys are more visible, more curated and more closely tied to identity. As a result, luggage is being reconsidered not only for its function, but for the role it plays within a broader travel experience.Reassurance in an Unpredictable SystemThe discussion also touched on the idea of luggage as a source of reassurance, something familiar and dependable within an otherwise unpredictable system. In this context, trust, simplicity and thoughtful integration are becoming increasingly important, particularly as technology shifts towards a more invisible, supportive role.Alongside these themes, the session explored emerging travel behaviors like slower, more intentional journeys to hybrid travel patterns and how these may continue to influence expectations over time.The morning concluded with an open discussion over coffee, offering partners the opportunity to reflect on how these signals are already beginning to surface in their own work.We would like to thank Promostyl for curating the session, and our partners for taking the time to join us in Paris.If the themes explored resonate with your current thinking or if you would like to learn more about how these insights could translate into product or passenger experience, please email marketing@travelsentry.org. Travel Sentry works closely with partners across the industry to support a more seamless and trusted travel ecosystem.We will be holding another workshop in the UK in May - contact marketing@travelsentry.org if you are interested.&nbsp;

We recently explored a set of emerging signals shaping the future of travel and what they may mean for the products that accompany it.

Promostyl on Future Trends

Canton Fair How-to-GuideThe Canton Fair, held twice a year in Guangzhou, China, provides a key venue for global business networking. This guide covers essential information on session dates, registration, transportation and practical tips for a successful visit.1. Canton Fair DatesThe 139th Canton Fair Spring 2026 is scheduled to take place in Guangzhou, China, with three phases: April 15–19, April 23–27 and May 1–5, 2026. The fair is the 139th China Import and Export Fair and will showcase a wide variety of goods across its different phases.&nbsp;Phase 1 (April 15–19, 2026): Electronics, electrical appliances, machinery, tools, new energy, and vehicles.Phase 2 (April 23–27, 2026): Home products, furniture, gifts, decorations, and building materials.Phase 3 (May 1–5, 2026): Consumer goods, textiles, personal care products, medical supplies, toys, and food.2. Fair Location and LayoutThe Canton Fair Complex, located at 380 Yuejiang Zhong Lu Road, Hai Zhu, Guangzhou. The space is 1,100,000 square meters, with 338,000 square meters indoors and 43,600 square meters outdoors. The luggage category exhibits during Phase 3.3. Preparation Before the FairVisa RequirementsApply through the Visa for China website for detailed instructions. Required documents include:Registration for the Canton Fair Options:Pre-register to save 200 RMB (about 30 USD) on the on-site registration fee. First-time attendees should pre-register to receive an invitation letter, which is beneficial for obtaining a business visa.Important dates:Pre-registration runs from August 12 to November 4, 2025 (throughout the entire Fair period). To make the most of your visit, we recommend completing pre-registration before arriving in Guangzhou.Verify Your Canton Fair Buyer AccountBefore attending the Canton Fair, make sure your buyer account is fully verified and your information is up to date. This helps ensure full access to the buyer platform and avoids delays when collecting your badge onsite.Buyers should log in to the Buyer Service System or the Canton Fair App and confirm the following details:Email verificationPersonal identification information (such as passport details)Company name and job titleContact details and sourcing interestsIf you have attended the Canton Fair before, your account may already exist. Simply log in and update any outdated information before registering for the upcoming session.Completing these steps in advance helps streamline badge collection and ensures exhibitors can better understand your sourcing needs.Registration Steps for Overseas Buyers:Visit the official Canton Fair website, choose the "Buyer" tab, and create an account.Submit your passport and business card to request an invitation letter.Complete registration after approval.More options to pre-register:For Returning Buyers (who have attended the Fair before)You have three options:Option 1: Pre-register via the Canton Fair AppDownload the Canton Fair App.Open the app, tap “My”, then “Login/Register” in the top left corner.Click “Buyer Badge”.Select the phases you plan to attend.Your pre-registration is complete.Option 2: Pre-register via the Buyer Service System (Official Website)Go to the Canton Fair official website and log in to the Buyer Service System with your account.On the homepage, select the phase(s) you plan to attend.Submit your choice to complete pre-registration.For New Buyers (first time attending the Fair onsite)You also have two options:Option 1: Pre-register via the Canton Fair AppDownload the Canton Fair App.Open the app, tap “My”, then “Login/Register”.Click “Buyer Badge”.Select the phases you plan to attend to complete your registration.Option 2: Pre-register via the Buyer Service System (Official Website)Go to the Canton Fair official website and log in to the Buyer Service System with your account.On the homepage, select the phase(s) you plan to attend.Submit your choice to complete pre-registration.For Chinese mainland citizens, register here.Pre-registration BenefitsFirst-hand updates: Pre-registered buyers receive highlight news, exhibitor/product info, and event notices by email.Exclusive gift: Overseas buyers who pre-register can collect a commemorative gift (e.g., Canton Fair pin, felt bag) at the Complex.Onsite Badge Collection:Your Buyer Badge (IC Card) is valid for multiple sessions. Pre-registered attendees can use express channels at registration offices at the main complex and 40 designated hotels.Additional offices are at key points in Areas B, C, and D of the Canton Fair Complex.Two overseas buyer registration offices are at Area B of the Canton Fair Complex (Exit A/B, Pazhou Station, Guangzhou Metro Line 8).One overseas buyer registration office is at Area C of the Canton Fair Complex (Exit C, Pazhou Station, Guangzhou Metro Line 8).One overseas buyer registration office is at Area D of the Canton Fair Complex (Exit A, Xingangdong Station, Guangzhou Metro Line 8).Customer Service Telphone: (852) 2877 1318 | Email: cs@cantonfair.org.cnIf you plan to bring an assistant or interpreter to the Canton Fair, applications must now be submitted in advance by the buyer via the official website.Key requirements:Apply at least 2 days before attendanceMax per phase: 1 assistant + 1 interpreterInterpreters must provide qualification proof (e.g. CATTI, NAETI, or relevant degree)Cost: RMB 300/day + RMB 50 fee (non-refundable once used)Important restrictions:Assistants/interpreters cannot apply themselvesThey must not hold other badges (e.g. exhibitor badges)Misuse of badges may lead to confiscation or blacklisting4. Transportation to the Canton FairAir Travel: Fly into Guangzhou Baiyun International Airport, with international flights from major airlines, including American Airlines, Air China, China Southern, and Delta.Metro: Take Line 3 from the airport to Tiyu Xi Station, then transfer to Line 8 to reach Xingang Dong or Pazhou Station. The journey takes about 43 minutes.Taxi: Fare is 2.6 RMB/km, with a 50% surcharge over 35 km. Ask for "Pa Zhou" or "Canton Fair."Shuttle Bus: The Guangzhou Airport Express shuttle runs directly from the airport to the fair complex every 30 minutes between 13:00 and 18:00.5. Tips for Attending the Canton FairStay Hydrated and Bring Snacks: While food options are available, bringing water and snacks is helpful, especially for extended meetings.Dining Options: Restaurants in Areas A, B, and C offer Cantonese and Western cuisine. To avoid long waits, plan to eat outside peak lunch hours.Scheduling Meetings: Use the Canton Fair website to prioritize booths and schedule meetings in advance. The complex is extensive, so planning saves time.Connectivity Essentials: WiFi is available onsite, but a VPN is needed to access Google and other restricted sites. WeChat is essential for communication.Business Cards: Bring both physical and digital business cards, as some suppliers prefer physical cards.Attire and Essentials:&nbsp;Wear comfortable shoes and smart casual clothing. A light sweater may be needed indoors. A carry-on bag is ideal for storing brochures and supplies, including a power bank, chargers, and a notebook.Exploring Guangzhou: Take time to explore Guangzhou’s top attractions. For inspiration, visit our Guangzhou attractions guide.Access our Canton Fair checklist here for final preparations.6. Handy AppsCategoryApps you might normally useChinese app equivalentNavigationGoogle Maps, Apple MapsAmap (Gaode)Ride hailingUber, Grab, GoJekDiDi / Amap RideChat &amp; ContactsWhatsApp, Line, Kakao, TelegramWeChatPaymentsGoogle Pay, Apple PayAlipay / WeChat PayFood reviewsYelp, BurppleDianping (大众点评)Food deliveryUberEats, Deliveroo, GrabFoodMeituan (美团)Short-term rentalsAirbnbTujia (途家)Hotel bookingBooking.com, Trivago, AgodaQunar (去哪儿)TranslationGoogle TranslateBaidu Translate

This guide covers essential information on session dates, registration, transportation and practical tips for a successful visit.

Canton Fair How-to-Guide

Hard vs. Soft Luggage: Which Is Better for Wholesale Buyers?&nbsp;Recent research has shown that global leisure travel is on track to triple in value from about&nbsp;$5 trillion now to a $15 trillion by 2040. This growth is driven by the middle classes in emerging economies, increasing travel frequency and appetite for immersive experiences.&nbsp;With travel demand rising worldwide, luggage collections must be designed to meet diverse traveler requirements across different markets. Some travelers prioritize flexibility and light packing, while others look for maximum protection and durability when checking luggage.For wholesale buyers and luggage brands, understanding the strengths and trade-offs of hard-shell and soft-side luggage helps guide product development, sourcing strategies and product positioning across different price tiers.OEM InsightsInsights from product testing and real-world travel conditions often guide buying decisions.Hard ShellPolycarbonate and polypropylene hard cases are excellent for protection. They are also water-resistant and durable against drops, which is important when transporting fragile items.In airline baggage operations, suitcases are typically stacked tightly inside aircraft cargo containers known as Unit Load Devices (ULDs). These containers may hold dozens of bags at once, meaning luggage often experiences compression and pressure during transit. In these conditions, hard-shell luggage maintains its shape and distributes force more evenly across the case, helping protect the contents inside.&nbsp;Hard shell cases give the best protection to belongings but can be heavy.Hard shell design options are limited, mainly in surface texture or printed films laminated on the shell. Any changes to the shell structure require costly new molds.Hard cases also cannot be compressed when shipped, meaning fewer units per container load compared to soft-sided luggage. This can increase shipping costs per piece.However, hard-shell luggage also performs well in wet travel environments. Bags are often transported across airport tarmac and exposed to rain or humidity. A solid shell creates a barrier that helps keep moisture away from packed items.Soft SideFabric cases (like nylon or polyester) provide better flexibility, packing adaptability, and external pockets that aid organization and convenience.Soft side luggage offers much more flexibility, with options for new colors, pocket layouts, and design variations at lower development costs. Textile construction also allows brands to experiment with new designs without investing in expensive mold tooling.Common materials used in soft-side luggage include:Ballistic nylon, known for high abrasion resistanceHigh-denier nylon, often used in premium luggagePolyester, widely used for affordable luggage collectionsBeing flexible also allows some compression and higher packing density per shipment, which can reduce transportation costs for wholesale buyers.Compared to hard shell luggage, fragile items are somewhat less protected when handled roughly by baggage staff during boarding and deplaning.Fabric luggage may also be more susceptible to heavy rain or humidity exposure, although many modern designs use water-resistant coatings or treated fabrics.Both types now commonly include 360-degree spinner wheels, improving maneuverability in airports and urban environments.Hard shells impress with their sleek design and clean exterior, while soft side models stand out with external compartments and more room for stuffing belongings.Why Buyers Choose Hard ShellEnhanced protection – great for fragile or high-value inventory.Water resistance – solid shells create a protective barrier against rain and wet airport conditions.Cleanability – smooth surfaces wipe clean easily after travel.Premium positioning – modern aesthetic helps support higher price points.Security – many models feature built-in TSA-accepted locks.Structural durability – rigid shells help maintain shape when luggage is tightly packed with other bags in aircraft cargo holds.&nbsp;Some premium hard-shell luggage also uses frame closures instead of zippers. Frame systems add rigidity and can improve both security and water resistance, although they increase manufacturing complexity and cost.Why Buyers Choose Soft SideFlexibility &amp; adaptability – can squeeze into overhead compartments and tight spaces.Lightweight options – ideal for travelers with strict airline weight limits.External storage – multiple exterior pockets add quick-access convenience.Expandable design – often allows packing a little more without sacrificing closure capability.Design flexibility – easier to experiment with new looks, colors, and pocket layouts, helping brands refresh collections quickly.Shipping efficiency – soft luggage can compress slightly, allowing more units per shipment compared to rigid cases.Security – some models may feature a built-in TSA-accepted lock, but lock options are usually an after-market padlock purchase.Sourcing Tips for luggage-factories.comWhen evaluating suppliers, look for:High-quality materialsPolycarbonate, polypropylene, nylon, Cordura, and other durable fabrics.Clear testing or certificationImpact resistance, wheel durability, and zipper stress testing.Advanced featuresExpandable compartments, smooth 4-wheel systems, and ergonomic handles.Customization optionsBranding, color customization, shell finishes, and compartment design.Reliable warranty termsEspecially for hard-shell cracks or long-term wear in fabric luggage.Production scalabilitySuppliers capable of supporting growing demand as global leisure travel expands.What to ask a new supplier - 5 Questions Every Buyer Should Ask&nbsp;Both hard shell and soft side luggage offer legitimate value in wholesale sourcing.Hard-shell luggage delivers strong protection, water resistance, and a premium appearance, making it ideal for travelers who prioritize durability and security.Soft-side luggage provides flexibility, lighter weight, and versatile design options, which appeal to travelers who want adaptable packing and easy access to belongings.For luggage brands and wholesale buyers, the most successful product strategies often include both categories, ensuring collections meet the needs of different travelers, markets, and price segments.

With travel demand on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets. 

Find your suppliers

ZHEJIANG HONGYI CASES LEATHER CO.,LTD

SHANGHAI LINXIONG TECHNOLOGY CO., LTD.

Fullyear-Brother Enterprise Co., Ltd

Xuzhou Senpulier, Xuzhou Simply, Baicheng

YKK Europe

Zhejiang Amalodie Travelling Products Co.,Ltd.

Jiaxing Azenroad luggages & bags manufacturing Co. Ltd.

RUIAN SENDA CASES AND LEATHER PRODUCTS CO LTD

WENZHOU YONGLI SUITCASE CO LTD.

Guangzhou Haolv Travel Supplies Co., Ltd.

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Canton Fair How-to-Guide

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Hard Shell & Soft Side Luggage