Creating an Effective Black Friday Marketing StrategyBlack Friday – November 28 2025For luggage brands, suppliers and retailers, a good Black Friday marketing strategy is key. It helps connect with the right customers and can boost sales and build strong partnerships for the future.A successful marketing strategy during this period goes beyond discounts. It requires aligning your sourcing process, marketing efforts and customer engagement to ensure your product or service stands out in a competitive marketplace.1. Conduct Market Research Before Black FridayEvery effective marketing strategy begins with research. Understanding your target customers, their buying habits and their pain points will help you refine both your offers and your marketing objectives.Identify your ideal customer segments, such as business travelers, students or Gen Z travelers.Map their pain points, for example, durability concerns, shipping costs or flexibility.Use insights to position your product's unique value proposition, such as the newest TSA locks or high-quality, changeable wheels.This research ensures your marketing campaign addresses what matters most to your target audiences.by Johnstocker2. Early Access and Exclusive DealsVIP Early Access: Give your most loyal customers early access to Black Friday promotions. This not only rewards loyalty but also helps secure orders before peak demand.Flash Sales: Short, time-limited deals, both online and in-store, can drive urgency and increase traffic across different marketing channels.Cart-value milestones: Free gift at £150/£250 instead of blanket % off.by lira_n43. Bundle Offers That Increase ValueProduct Bundles: Offer curated sets such as carry-ons with padlocks or backpacks with travel organizers. Bundles showcase your unique value proposition while raising the average order value.Buy One, Get One Free: A classic marketing tactic that encourages larger purchases and can help clear inventory efficiently.by AtlasComposer4. Create a Marketing Strategy Around ContentUse content marketing to keep your target market engaged before, during and after Black Friday.Publish blog posts about product quality, travel tips or behind-the-scenes sourcing insights.Share supplier certifications and compliance information to build trust.Repurpose content across different marketing channels, from email to social media to in-store displays.This approach not only boosts engagement during Black Friday but also supports your long-term visibility and brand authority.5. Social MediaTeaser Campaigns: Show product durability tests, wheel comparison or lock demonstrations to highlight quality.User-Generated Content:&nbsp;Encourage buyers to share their purchases. A branded hashtag, such as “#WhatsInMyCarryOn?” giveaway, can create organic buzz and increase your marketing efforts.Influencer Collaborations: Partner with travel influencers to showcase your product or service to wider target audiences.6. Optimize the Buying ExperienceA successful marketing strategy must remove friction in the buying journey:Landing Pages:&nbsp;Design clear, product-focused landing pages highlighting Black Friday deals.In-Store Flow: Use signage and sales staff to guide customers to promotional areas.Chatbots and Sales Assistance: Whether digital or in person, ensure buyers get quick answers to sourcing, quality and payment questions.Assurance UI: Sticky bar with free shipping, delivery cutoff and no-hassle returns.Guided selling: Size selector (EU/US cabin rules), trip length picker, comparison table (weight, liters, warranty). Add an airline fit check on every product page.Travel Sentry’s CarryOK®: Integrate our size and rules checker so shoppers can confirm their airline’s carry-on size/weight limits in real time - right next to your specs. This reduces refund claims, increases buyer confidence and helps your product stand out in a crowded category. Free for CVI-compliant partners.7. Supplier Preparation for Black Friday SuccessBehind every marketing campaign is strong supplier readiness. To align your marketing objectives with sourcing:Secure Stock Early: Prevent last-minute shortages by planning inventory ahead.Negotiate Payment Terms: Strengthen supplier relationships to support cash flow.Clarify Quality Control:&nbsp;Ensure every product or service delivered reflects your brand promise.Confirm Shipping Timelines: Avoid delays that could undermine your marketing efforts.By working closely with suppliers, you ensure your marketing strategy can deliver on its promises to your target customers.Anhui Jinshun New Material Technology Co., Ltd8. Loyalty Programs and Post-Sale EngagementReward Programs: Offer extra loyalty points or discounts for repeat buyers.Gamification: Features like spin-to-win wheels or social contests add excitement to your marketing campaign.Post-Purchase Engagement:&nbsp;Use follow-up emails to thank customers, suggest add-ons or invite them to future events.Thank you + setup series: Unboxing guide, lock how-to, care tips will reduce returns.Warranty Registration: Encourage post-purchase as this helps to capture additional verified emails for re-marketing.Cross-sell flows (week 2): Travel pillows, packing cubes, spare wheel kits.Content recycle: Turn Black Friday FAQs into blog posts that rank and educate.These tactics support long-term growth by turning one-time buyers into loyal clients. By blending thoughtful planning, strong supplier coordination and impactful content marketing, luggage and travel goods businesses can run a marketing campaign that not only boosts increasing sales on Black Friday but also builds lasting brand strength.

A successful marketing strategy during Black Friday goes beyond discounts to make sure you stand out in a competitive marketplace.

Effective Black Friday Marketing Strategy

How to Attend The Canton Fair 2025The Canton Fair, held twice a year in Guangzhou, China, provides a key venue for global business networking. This guide covers essential information on session dates, registration, transportation and practical tips for a successful visit.1. Canton Fair DatesSpring Session:Phase 1: April 15–19 | Phase 2: April 23–27 | Phase 3: May 1–5Autumn Session:Phase 1: October 15–19 | Phase 2: October 23–27 | Phase 3: October 31–November 42. Fair Location and LayoutThe Canton Fair Complex, located at 380 Yuejiang Zhong Lu Road, Hai Zhu, Guangzhou. The space is 1,100,000 square meters, with 338,000 square meters indoors and 43,600 square meters outdoors. The luggage category exhibits during Phase 3.3. Preparation Before the FairVisa RequirementsApply through the Visa for China website for detailed instructions. Required documents include:Registration for the Canton Fair Options:Pre-register to save 200 RMB (about 30 USD) on the on-site registration fee. First-time attendees should pre-register to receive an invitation letter, which is beneficial for obtaining a business visa.Important dates:Pre-registration runs from August 12 to November 4, 2025 (throughout the entire Fair period). To make the most of your visit, we recommend completing pre-registration before arriving in Guangzhou.Registration Steps for Overseas Buyers:Visit the official Canton Fair website, choose the "Buyer" tab, and create an account.Submit your passport and business card to request an invitation letter.Complete registration after approval.More options to pre-register:For Returning Buyers (who have attended the Fair before)You have three options:Option 1: Pre-register via the Canton Fair AppDownload the Canton Fair App.Open the app, tap “My”, then “Login/Register” in the top left corner.Click “Buyer Badge”.Select the phases you plan to attend.Your pre-registration is complete.Option 2: Pre-register via the Buyer Service System (Official Website)Go to the Canton Fair official website and log in to the Buyer Service System with your account.On the homepage, select the phase(s) you plan to attend.Submit your choice to complete pre-registration.For New Buyers (first time attending the Fair onsite)You also have two options:Option 1: Pre-register via the Canton Fair AppDownload the Canton Fair App.Open the app, tap “My”, then “Login/Register”.Click “Buyer Badge”.Select the phases you plan to attend to complete your registration.Option 2: Pre-register via the Buyer Service System (Official Website)Go to the Canton Fair official website and log in to the Buyer Service System with your account.On the homepage, select the phase(s) you plan to attend.Submit your choice to complete pre-registration.For Chinese mainland citizens, register here.Pre-registration BenefitsFirst-hand updates: Pre-registered buyers receive highlight news, exhibitor/product info, and event notices by email.Exclusive gift: Overseas buyers who pre-register can collect a commemorative gift (e.g., Canton Fair pin, felt bag) at the Complex.Onsite Badge Collection:Your Buyer Badge (IC Card) is valid for multiple sessions. Pre-registered attendees can use express channels at registration offices at the main complex and 40 designated hotels.Additional offices are at key points in Areas B, C, and D of the Canton Fair Complex.Two overseas buyer registration offices are at Area B of the Canton Fair Complex (Exit A/B, Pazhou Station, Guangzhou Metro Line 8).One overseas buyer registration office is at Area C of the Canton Fair Complex (Exit C, Pazhou Station, Guangzhou Metro Line 8).One overseas buyer registration office is at Area D of the Canton Fair Complex (Exit A, Xingangdong Station, Guangzhou Metro Line 8).Customer Service Telphone: (852) 2877 1318 | Email: cs@cantonfair.org.cn4. Transportation to the Canton FairAir Travel: Fly into Guangzhou Baiyun International Airport, with international flights from major airlines, including American Airlines, Air China, China Southern, and Delta.Metro: Take Line 3 from the airport to Tiyu Xi Station, then transfer to Line 8 to reach Xingang Dong or Pazhou Station. The journey takes about 43 minutes.Taxi: Fare is 2.6 RMB/km, with a 50% surcharge over 35 km. Ask for "Pa Zhou" or "Canton Fair."Shuttle Bus: The Guangzhou Airport Express shuttle runs directly from the airport to the fair complex every 30 minutes between 13:00 and 18:00.5. Tips for Attending the Canton FairStay Hydrated and Bring Snacks: While food options are available, bringing water and snacks is helpful, especially for extended meetings.Dining Options: Restaurants in Areas A, B, and C offer Cantonese and Western cuisine. To avoid long waits, plan to eat outside peak lunch hours.Scheduling Meetings: Use the Canton Fair website to prioritize booths and schedule meetings in advance. The complex is extensive, so planning saves time.Connectivity Essentials: WiFi is available onsite, but a VPN is needed to access Google and other restricted sites. WeChat is essential for communication.Business Cards: Bring both physical and digital business cards, as some suppliers prefer physical cards.Attire and Essentials:&nbsp;Wear comfortable shoes and smart casual clothing. A light sweater may be needed indoors. A carry-on bag is ideal for storing brochures and supplies, including a power bank, chargers, and a notebook.Exploring Guangzhou: Take time to explore Guangzhou’s top attractions. For inspiration, visit our Guangzhou attractions guide.Access our Canton Fair checklist here for final preparations.

This guide covers essential information on session dates, registration, transportation and practical tips for a successful visit.

Canton Fair How-to-Guide

Hard vs. Soft Luggage: Which Is Better for Wholesale Buyers?&nbsp;Recent research has shown that global leisure travel is on track to triple in value from about&nbsp;$5 trillion now to a $15 trillion by 2040. This growth is driven by the middle classes in emerging economies, increasing travel frequency and appetite for immersive experiences.&nbsp;With travel demand&nbsp;on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets.&nbsp;OEM Insights&nbsp;Insights from product testing often guide buying decisions:&nbsp;Hard shell&nbsp;Polycarbonate and polypropylene&nbsp;hard cases are great for protection. They are also water-resistant and durable against drops, which is important for fragile items. Hard shell cases give the best protection to&nbsp;belongings but can be heavy.&nbsp;&nbsp;&nbsp;Hard shell design options are limited,&nbsp;mainly in surface texture or printed films laminated on the shell. Any changes to the shell structure require costly new molds.&nbsp;Hard cases cannot be compressed when shipped, meaning fewer units per container load compared to soft-sided luggage. This can increase shipping costs per piece.&nbsp;Soft Side&nbsp;&nbsp;Fabric cases (like nylon or polyester) provide better flexibility, packing adaptability and external pockets that aid organization and convenience. Soft&nbsp;side luggage offers much more flexibility, with options for new colors, pocket&nbsp;layouts and design variations at lower development costs.&nbsp;Being flexible also allows some compression and higher packing density per shipment.&nbsp;&nbsp;&nbsp;Compared to hard shell luggage, fragile items are&nbsp;somewhat less protected when handled&nbsp;roughly by baggage staff during boarding and deplaning.&nbsp;&nbsp;&nbsp;Both types now commonly include 360-degree spinner wheels. Hard shells impress with&nbsp;their&nbsp;sleek design and clean exterior, while soft&nbsp;side models stand out with external compartments and more room for stuffing belongings.&nbsp;&nbsp;Why Buyers Choose Hard Shell&nbsp;Enhanced protection - great for fragile or high-value inventory.&nbsp;Water resistance - perfect for unpredictable travel conditions.&nbsp;Cleanability - smooth surfaces wipe clean easily.&nbsp;Premium positioning - modern aesthetic helps support higher price points.&nbsp;Security - many models feature built-in TSA-accepted locks&nbsp;Why Buyers Choose Soft Side&nbsp;Flexibility &amp; adaptability&nbsp;-&nbsp;can squeeze into overhead compartments and tight spaces.&nbsp;Lightweight options –&nbsp;ideal for travelers with strict weight limits.&nbsp;External storage –&nbsp;multiple exterior pockets add quick-access convenience.&nbsp;Expandable design –&nbsp;often allows packing a little more without sacrificing closure capability.&nbsp;Design flexibility –&nbsp;easier to experiment with new looks,&nbsp;colors and pocket layouts, keeping collections fresh and appealing.&nbsp;Security – some models may feature a built-in TSA-accepted lock, but lock options are usually an&nbsp;after-market padlock purchase.&nbsp;&nbsp;Sourcing Tips for luggage-factories.com&nbsp;When evaluating suppliers, look for:&nbsp;High-quality materials: polycarbonate, polypropylene, nylon, Cordura.Clear testing or certification for durability and impact resistance.Advanced features like expandable compartments, smooth 4‑wheel systems and ergonomic handles.Customization options: branding,&nbsp;colors and compartment design.Reliable warranty terms - especially for hard shell cracks or soft&nbsp;side wear.Suppliers equipped to support growing demand in line with leisure travel expansionWhat to ask a new supplier - 5 Questions Every Buyer Should Ask&nbsp;Both hard shell and soft&nbsp;side luggage offer legitimate value in wholesale sourcing. The hard shell offers a premium, protective look, while the soft side provides flexibility and ease of use.&nbsp;

With travel demand on the rise, luggage collections must be designed to meet diverse traveler requirements across different markets. 

Hard Shell & Soft Side Luggage

The Luggage Production Process Explained: A Guide for BrandsIf you're a luggage brand looking to produce high-quality products, understanding the full luggage production process is essential. From first contact to final shipment, each step plays a role in ensuring product quality, customer satisfaction and long-term success.This guide outlines a typical wholesale order journey to better manage costs, timelines and the supply chain, especially if your business values eco-friendly, cost-effective manufacturing.1. Quotation (Initial Inquiry &amp; Rough Estimate)The process begins with a buyer inquiry. The supplier provides a rough quotation based on general product specifications, previous projects, or similar items.For custom designs, this is only an estimate; accurate costing depends on sample development. For standard products, a more precise quotation may be possible upfront.Key topics discussed here include:Target price rangeEstimated minimum order quantity (MOQ)Lead time expectationsScope of customization (colors, branding, materials)2. Order (Purchase Order After Sample Approval)The buyer and supplier proceed to sample development. For custom designs, a formal purchase order (PO) is only placed after sample approval and the final quotation is confirmed. This ensures pricing reflects actual materials and production methods.For standard products, the buyer might place an order earlier, provided they’re satisfied with existing samples.3. Structure Samples Are CreatedThe supplier’s sample maker produces structure samples which are early prototypes focused on dimensions, fit and durability (not yet in final colors). These samples represent the physical framework of the product.4. Strength and Reliability TestingThe structure samples are sent to the buyer for testing. The buyer evaluates them for strength, reliability, and product quality, ensuring that the luggage can withstand real-world use.5. Buyer Approves the StructureIf the product passes testing, the buyer gives written approval to move forward. This confirms that the product design is functional and fit for purpose.6. Color Samples Are DevelopedNext, the manufacturer creates a new set of samples in the colors requested by the buyer. These pre-production samples reflect the final branding and design aesthetics.7. Color Matching ApprovalThe buyer carefully reviews these samples to confirm color accuracy, material finishes and branding details. Once satisfied, the buyer signs off and these now become the standard for mass production.8. Pre-Production MeetingBefore full production begins, a&nbsp;pre-production meeting is held between the buyer and supplier. This is a critical step to finalize:Production timelinesQuality checkpointsPackaging requirementsCompliance with eco-friendly or brand-specific standards9. Raw Material ProcurementOnce everything is approved, the supplier begins sourcing raw materials such as zippers, fabric, locks, or wheels based on the approved sample. For brands focused on eco-friendly materials, this is a key moment to confirm sourcing standards.10. Trial ProductionA trial run is conducted on the production lines. This ensures machinery is calibrated correctly and that the product can be assembled consistently at scale.If issues are identified, they’re resolved before moving to full manufacturing.11. Mass Production BeginsWith a successful trial complete, the supplier proceeds to the luggage manufacturing process. This is the heart of the luggage manufacturing process, where large quantities are produced in line with the approved design.&nbsp;12. Buyer Conducts Random InspectionsTo ensure consistency and product quality, the buyer may conduct random inspections throughout or after production. These help catch issues early and maintain trust between both parties.13. Passed Inspection? Time to ShipOnce the inspection is passed, the products are packaged, labeled and prepared for shipment. Final logistics and export documents are handled, and the goods are released for delivery.A clear and professional workflow, from samples to shipment, helps provide excellent customer service and quality assurance.Need help identifying TSA-compliant factories or building a custom lock or luggage solution?Have a look at our licensed partners that fit your production goals.

If you're a luggage brand looking to produce high-quality products, understanding the full luggage production process is essential. 

The Luggage Production Process

5 Questions Every Buyer Should Ask a Luggage or Lock SupplierA guide for brands working with OEMs for the first timeIf you're launching a travel goods brand or looking to add new suppliers to your network, asking the right questions about manufacturing products is one of the most important steps. Choosing the wrong manufacturer can lead to delays, poor quality, compliance issues or disappointed customers.This guide outlines the key questions to ask when evaluating new luggage or lock suppliers, with insights from OEMs who’ve seen what works (and what doesn’t).&nbsp;1. What Size Is the Factory and Who Have They Worked With?Start by understanding the size and scale of the factory. Is it a large facility with multiple lines and high capacity, or a small workshop focused on low-volume orders? Factory size can affect pricing, lead time, flexibility and how much support they can offer.It’s also important to ask which brands the supplier has worked with before. This gives you a good idea of the product level they’re used to making. If they’ve worked with well-known luggage brands, especially brands in your marketing region, it often means they meet higher quality and compliance standards.Buyers also want to know about the factory’s reputation. They’ll often look for recommendations, trade show appearances or mentions in sourcing groups to get a feel for how the supplier is viewed in the industry.2. How Do They Manage Product Quality?Many factories say they make high-quality products - but that’s only true if they have the right quality control systems in place.There are three common steps manufacturers should follow:IQC (Incoming Quality Control): Do they check the raw materials before production starts?IPQC (In-Process Quality Control): Is quality checked during production on the line?OQC (Outgoing Quality Control): Are finished products inspected before they are packed?If a supplier can’t clearly explain their quality process or doesn’t follow all three steps, it could be a red flag. Ask if they can share recent inspection reports, defect rates or if they allow third-party inspections.For luggage and locks, this is especially important. Moving parts like locks, wheels, zippers and handles are common failure points. You want a supplier who actively works to prevent those issues before the products ship.3. Can They Price Your Design, Not Just Their Standard Products?Many buyers come in with a specific idea or design, not just an off-the-shelf item, so you’ll want to know if the supplier can give pricing based on your custom design. That includes materials, accessories, color choices and branding details.This shows how well the supplier understands custom work and whether they’re organized enough to cost it out properly. It also helps you compare quotes more accurately when speaking to multiple manufacturers.OEMs shared that one of the biggest early conversations is price, but buyers aren’t just looking for the cheapest option. They want value for money and confidence that the supplier understands their product goals.4. What’s the Minimum Order Quantity and Can They Support Customization?Minimum order quantity (MOQ) is a big factor, especially for newer brands or product launches. Ask how many units they require for both standard orders and customized ones.If the MOQ is high, you’ll want to know what added value comes with it, such as better pricing, access to higher-end materials or more branding options.Also ask about:Logo application (e.g., embossed, printed, metal plates)Hardware options (zipper pulls, wheels, locks)Custom packaging or labelingThe more flexible a supplier is on customization, the easier it is to make your product stand out in a crowded market.With new U.S. tariffs on Chinese travel goods, it’s more important than ever to understand where your supplier sources components and how future pricing may be affected. Even if your products are assembled outside of China, key inputs like wheels or locks may still be subject to duties.&nbsp;Learn more about the impact of tariffs on the luggage industry here.5. Do They Follow Global Compliance Standards?Regulations around luggage and lock products are getting stricter, especially when it comes to chemical use, child safety laws and airport security compatibility.You’ll want to ask:Are their materials compliant with Prop 65, REACH, CPSIA or PFAS bans?Can they provide testing reports or certifications?ISO 9001 (quality management systems)ISO 37301 (compliance management)ISO 37002 (modern slavery and whistleblower protection)PAS 7000 (supplier risk screening and prequalification)Does the factory align with International Labour Organization (ILO) standards, especially around anti-slavery, forced labor or underage labor protections?Non-compliance can lead to serious issues, including product recalls, legal problems or having goods held at customs. It’s better to work with suppliers who are already familiar with the rules in your key markets.Factory VisitsFactory visits are one of the best ways to assess a supplier’s true capabilities. If you can visit in person, look out for:Cleanliness and organization of production areasHow materials are stored and labeledHow workers are treated and what the conditions are likeWhether safety protocols are visibly followedIf quality checks are happening during manufacturing, not just afterA good supplier will be open to visits and may even suggest one. If you can't travel, ask for a virtual tour, third-party audit or photo documentation.Warehouse and Shipping SupportWhile not always mentioned upfront, many buyers also want to know whether a supplier has strong warehouse and inventory systems. If you’re planning large seasonal orders or phased deliveries, you’ll need a partner that can store goods and ship on schedule.Ask about:Average lead times and how they handle rush ordersWhether they have experience with your preferred shipping terms (FOB, DDP, etc.)How they handle peak season planning, like Chinese New Year or Black Friday prepClear communication around logistics helps avoid last-minute surprises and missed deadlines.What Buyers Ask After the First OrderOnce a buyer has an established relationship with a supplier, the questions change. At this stage, it’s more about maintaining consistency and improving product performance. Key topics include:Product design updates: tweaking structures, colors or accessories based on customer feedbackPrice negotiations: especially as raw material or freight costs fluctuateLead time planning: getting ahead of seasonal spikes or new launchesHaving a supplier who can grow with you and adapt over time is one of the best long-term investments a brand can make.Why These Questions MatterMany sourcing mistakes happen because buyers don’t ask the right questions early on or don’t push for clear answers. Skipping this process can lead to:Inconsistent product qualityDelays that miss retail windowsUnexpected costs (like high MOQs or mold fees)Regulatory problems if goods are non-compliantThe best suppliers will expect these questions. They’ll have clear answers, helpful documentation, and be ready to work with you to build something that meets both your quality standards and business goals.Final Advice for First-Time BuyersChoosing a supplier is a relationship, not just a transaction. Look for manufacturers who:Are open and transparent about their capabilitiesHave clear systems for quality control and complianceShow pride in their past work with other brandsCan scale with you as your product line growsIf you’re just getting started or want help finding trusted OEMs, our team can help connect you with licensed factories that understand luggage, locks and travel accessories.&nbsp;

This guide outlines the key questions to ask when evaluating new luggage or lock suppliers, with insights from licensed OEMs.

5 Questions Every Buyer Should Ask 

Luggage Lock Myths: What Brands Need to Know About TSA LocksLocking luggage should be a simple decision, but many travelers and brands are uncertain about best practices. Here, we clarify which myths are true, what’s outdated and what brands should take away from each one.Myth 1: You Can’t Lock Your LuggageFalseMany travelers still believe that locking checked luggage is prohibited, a misconception that dates back to the period just after 9/11. While locking was discouraged temporarily during heightened security measures, this is no longer the case.Today, travelers are encouraged to lock their luggage, especially with TSA-accepted locks, which allow security agents to open bags for inspection without breaking the lock. This protects belongings from theft and prevents bags from opening accidentally during transit.What brands should know: Travelers actively want secure luggage. Highlighting TSA-accepted locks as a standard feature can enhance product appeal and reduce perceived risk for consumers.Myth 2: Post-9/11 Rules Made It Illegal to Lock Checked LuggageFalseIn the aftermath of 9/11, new airport protocols led to widespread confusion about whether travelers could lock their luggage. Although there was a brief period where locking was discouraged, today TSA-accepted locks are fully supported by airport security.These locks have a system that allows authorized personnel to inspect luggage without causing damage.What brands should know: Reinforce that TSA locks help security processes rather than hinder them. Utilize certification to establish consumer trust and differentiate your brand from outdated perceptions.Myth 3: TSA Locks Are Only for the U.S.FalseAlthough TSA locks are certified by the U.S. Transportation Security Administration, they are accepted at over 750 airports across more than 75 countries. This makes them a globally practical solution for international travelers.What brands should know:&nbsp;Designing for TSA compatibility makes it easier to create products that can be sold worldwide. This reduces logistical complications and the need for different inventories in each region.Myth 4: TSA Locks Are MandatoryFalseLaw does not require TSA locks, but security authorities highly recommend them. These locks allow inspection without damaging your luggage or padlock. Non-TSA locks risk security agents cutting them off during an inspection.What brands should know: While not mandatory, TSA certification adds value. Certified products often earn better shelf space and higher retail prices, making certification a smart investment.Myth 5: Luggage Locks Prevent All TheftFalseLocks serve as a deterrent but are not a guarantee against all types of theft. A determined criminal could bypass a lock, but many incidents, like opportunistic theft or accidental openings, can be prevented with a simple locking mechanism.What brands should know: Emphasize locks as part of a broader travel security story. Integrating them into product design shows care and foresight, even if no lock is completely foolproof.Myth 6: All TSA Locks Are The Same QualityFalseAnother myth suggests that all TSA locks are of the same quality and security level. This is not true.TSA locks come in various designs, materials and price points, affecting their durability and security. Investing in a high-quality lock from a reputable brand ensures better protection for your belongings. Reading reviews and doing some research before purchasing a TSA lock is essential.What brands should know:&nbsp;By choosing high-quality locks and&nbsp;reputable lock manufacturers, your brand demonstrates its commitment to top-quality products.Myth 7: Luggage Locks Are a Waste of MoneyFalseLuggage locks offer both practical protection and peace of mind at a modest cost. They deter opportunistic thieves and prevent your bags from accidentally opening during transit. While they may not stop a determined criminal, the added security layer makes them a worthwhile investment for most travelers.What brands should know: Locks are a low-cost, high-margin addition to luggage.Myth 8: Locks Can Stop TSA Agents From Opening LuggageFalseTSA agents have the authority to inspect any checked bag. Non-TSA locks may be cut off in the process. TSA-approved locks allow agents to perform checks without damaging the luggage.What brands should know: Clearly communicate this in packaging and product marketing to reduce consumer confusion and highlight your product’s travel-readiness.TSA locks are not just functional accessories; they can enhance a product’s quality, credibility and global appeal. As traveler expectations shift toward smarter, more secure travel gear, brands that understand and act on these myths will be better positioned to lead.

Locking luggage should be simple, but many travelers and brands are unsure about best practices. We clarify the myths and outdated information.

Luggage Lock Myths

How Manufacturers Make Luggage Wheels: What Brands Need to KnowWheels are one of the most important parts of any suitcase. They determine how smooth the ride feels, how quiet the bag rolls, and how long the suitcase lasts. For brands building or sourcing luggage, choosing the right wheels is a big decision.So what makes a high-quality luggage wheel? And what should brands look for when choosing a supplier?Image from Safari x Travel Sentry Campaign 20251. What Makes a Good Wheel?For customers, good wheels feel smooth and quiet. For brands, they need to be reliable, customizable, and built to last.A well-made wheel rolls smoothly and stays stable without wobbling. It’s easy to control around corners and is built to pass demanding performance tests. It should also look polished, both in design and construction, contributing to the suitcase's overall aesthetic appeal.2. The Evolution of Luggage WheelsThe invention of wheeled luggage was a game-changer for travelers, but early designs featured two small wheels and clunky casings, often making more noise than progress through busy terminals. They were functional but far from refined.As expectations grew, so did innovation. The industry gradually moved to plastic and rubber compounds, which offered smoother performance, quieter operation and greater durability on modern surfaces like airport tiles and polished floors.Today, thermoplastic polyurethane leads the way. TPU is an advanced material that is flexible and strong, meaning it is resistant to wear, shock and extreme temperatures. TPU wheels adapt to their environment and are both quiet and stylish.3. How Molds and Machines Shape QualityA wheel’s quality starts with its mold—and the machines that produce it. Molds are precisely engineered to create wheels that are both aesthetically pleasing and structurally sound.Today, most of the production process is automated. That includes mixing materials, injecting them into molds, trimming, and quality checks. This automation enables tight tolerances, repeatable results, and scalable production without compromising on quality. When molds and machines evolve together, manufacturers get better wheels - faster, and more consistently.4. Testing That Matches Real TravelIndustry-standard testing includes:Rolling wear (abrasion) over long distances&nbsp;Drop and shock resistance from luggage carousel impactsPerformance on stairs and rough surfacesDurability across extreme temperaturesNoise-level measurement on different flooring typesThis kind of rigorous testing ensures that wheels won’t just survive the factory floor - they’ll thrive in airports, hotels, sidewalks and beyond.ITP Luggage5. Custom Wheels for Your BrandEvery brand has different needs. Some focus on ultra-silent travel, while others prioritize rugged performance. That’s why custom wheel options matter.Manufacturers can customize:Color finishes to match brand palettesEngraved or printed logosUnique shapes or patternsBearing types for smoother rollBrands can co-develop a signature wheel design, enhancing their user experience and showcasing their identity.Brands from Canton Fair 20256. Future-Ready FeaturesLuggage wheels are getting smarter, and innovation is speeding up. What was once science fiction is now becoming product reality.Emerging wheel features include:Shock-absorbing wheels for smoother rides on bumpy pathsBraking systems to prevent runaway luggage on slopesPower-generating hubs that charge mobile devices during motionWeight sensors that detect how much is packedSome developers are currently working on these technologies, while others have already tested or launched them. For forward-looking brands, partnering with an innovative supplier can open the door to next-gen product lines.T&amp;S - 4053 LuggageReady to Choose the Right Wheel Supplier?Wheels may be small, but they shape the entire luggage experience. Choosing the right supplier means choosing products that last longer, feel better and perform under pressure.Looking to develop or improve your luggage wheels?&nbsp;Search our supplier database to connect with top-tier wheel manufacturers today.

So what makes a high-quality luggage wheel? And what should brands look for when choosing a supplier?

How Manufacturers Make Luggage Wheels

Consumer Insights into Attitudes Towards Luggage Security&nbsp;&nbsp;At Travel Sentry, we invest in market research that goes deeper than just statistics. We combine qualitative research, like focus groups, with global surveys to understand the motivations, concerns and habits of luggage users around the world.&nbsp;&nbsp;Sharing our research helps our partners make better strategic decisions, whether they're improving a product or service, planning a campaign or entering a new market.&nbsp;Why Consumer Research Matters&nbsp;Travelers are diverse and their needs vary by market size, region and travel type. That’s why we take a detailed look at market segmentation, using real data collection methods to understand who’s locking their luggage, who isn’t and why.&nbsp;Our research covers:&nbsp;Security habits across five major travel markets: USA, UK, China, France and Germany&nbsp;&nbsp;The emotional drivers behind luggage choices&nbsp;Traveller typologies, grouped by attitudes and behaviors&nbsp;The impact of social media and peer influence on perceived risks and security choices&nbsp;A Peek at the Research&nbsp;Many travelers lock their luggage for added security during transit - but even those who don’t always use locks still value having the option. A built-in lock delivers peace of mind, even if it’s not always locked.Our insights are based on carefully structured research design, using both primary and secondary data. Our team focuses on collecting and analyzing traveler attitudes using credible research methods tailored to the travel goods space and focusing specifically on locks and locking behaviors.&nbsp;&nbsp;Who We Talk To&nbsp;We surveyed 2,500 travelers across the US, UK, France, Germany and China - all of whom had flown at least twice in the past year and were responsible for packing their own bags. Through surveys and focus groups, we gathered valuable insights into how people think about travel safety.&nbsp;We also identified four distinct traveler types - from the highly organized to the more carefree - allowing us to develop target market strategies through real customer understanding.What This Means for Your BrandIf you’re a travel brand, especially one not yet licensed by Travel Sentry, this kind of business planning support could help you make your next business decision with added confidence.&nbsp;&nbsp;Whether you're exploring entering a new market, launching a new product or rethinking packaging, access to this kind of consumer research makes a real difference in customer satisfaction and commercial success.&nbsp;Our licensees get exclusive access to this kind of research. If you’re a brand looking to better understand your target markets, contact us to learn how we use market research to help you grow.&nbsp;

We take a detailed look at market segmentation, using real data collection methods to understand who’s locking their luggage, who isn’t and why. 

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