How Travelers Are Redefining the Travel &amp; Tourism IndustryThe travel and tourism industry is entering a new phase. According to IATA, summer 2025 marked an all-time high for international travel, with global travelers driving record movement across routes. Revenue Passenger Kilometers (RPKs) grew year over year, reaching a record 86.0% load factor in August, indicating that planes were fuller than ever before.&nbsp;By&nbsp;nateemeeAs travelers increase their trip frequency and plan more spontaneous journeys, the travel market is shifting from one-time vacations to a lifestyle of travel readiness and ongoing travel experiences.&nbsp;Travel as a LifestyleIn 2026, international travel will be less about escape and more about a lifestyle.&nbsp;Booking.com data shows that global travelers are planning shorter, more frequent trips, often triggered by life moments rather than traditional holiday periods. 67% of travelers say spontaneity or celebrating small life moments (like finishing a work project or hitting a personal goal) is enough reason to book a trip.&nbsp;By&nbsp;Prostock-studioWellness, Recovery &amp; Mindful TravelWellness is evolving into one of the most defining travel trends 2026. Booking.com reports that 80% of travelers are open to “glowcations” - trips focused on rest, skin care and self-maintenance.&nbsp;The growing interest in sustainable travel and wellness-focused experiences shows that travel is now considered part of maintaining a healthy lifestyle. This trend also intersects with quiet nature travel, where people seek remote destinations for calm and clarity rather than high-traffic tourist zones.By&nbsp;sloomstudioFood Travel and Cultural ConnectionExpedia’s trends report highlights that travelers no longer just choose destinations for sightseeing, they do so for culinary storytelling and cultural discovery. Authentic local food and social media–inspired micro-destinations are becoming leading influences for trip planning. These travel experiences are pushing the industry away from generic itineraries and toward niche, design-led journeys that feel personal and meaningful.By&nbsp;bengalnomadNature, Altitude &amp; Space-Seeking TravelersSkyscanner’s reports on Altitude Shift show a rise in bookings to mountain towns, lakeside destinations and remote nature regions. These global travelers seek clean air, scenic movement and low-density environments, reflecting a desire for personal space and mental clarity during travel.This signals continued growth in sustainable travel, not just in terms of environmental policy, but in how travelers want to feel during a trip.By&nbsp;Galyna_AndrushkoCulture-Based and Story-Led TravelAnother noticeable pattern in travel trends 2026 is the rise of identity-based travel, where people book trips based on literature, film, niche cultural topics or creative lifestyle inspirations. Instead of traditional sightseeing, travelers want experiences that reflect meaning and personal identity.This is also driving interest in themed boutique stays, heritage locations and immersive local activities rather than standard tourist routes.By&nbsp;BLACKDAYSmart Spend Replaces Budget TravelInstead of searching only for cheap options, travelers now look for “best value” experiences, which balance comfort, flexibility and price fairness. Expedia notes that travelers are willing to spend more if the overall trip experience feels worthwhile and efficient. This shift highlights a more mature travel market, where customers are informed, expectation-driven and value-responsive.By&nbsp;YuriArcursPeopleimagesAI, Seamless Planning, and the Future of Travel TechnologyAI-driven planning is becoming central to 2026 travel. Travelers expect digital tools to:Suggest itineraries automaticallyAdjust routes based on weather or crowd levelsOffer personalized packing or accommodation recommendationsImprove customer service by anticipating common needs38% of travelers say they would use AI to find travel partners or optimize routes, which shows how integrated travel behavior and technology have become.By&nbsp;vadymvdrobotThe Travel Industry in 2026The travel and tourism industry in 2026 is defined by:Personal expression over mass tourismLifestyle-driven, year-round travel planningDigital-first travel experiences powered by AITravel is no longer a break from daily life, it is becoming a structured and expressive part of it.

According to IATA, summer 2025 marked an all-time high for international travel, with global travelers driving record movement across routes. 

Travel Trends 2026

Mid-Autumn Festival 2025: Chinese Travelers Set New RecordsThe 2025 National Day and Mid-Autumn Festival holiday created the biggest travel wave China has ever seen.Celebrating Mid-Autumn on the MoveThis year, millions of Chinese people decided to spend the holiday traveling to new places, both at home and abroad. From October 1-8, an amazing 2.433 billion trips happened across mainland China. This was 6.3% more than last year, showing how much Chinese people love to travel.Where Did Everyone Go?Traveling Around ChinaChinese tourists filled hotels across the country, with bookings up more than 20% compared to last year. People weren't just visiting the usual tourist spots – they explored cities in all the regions, including Hong Kong and Macau.Major cities were especially popular, with Beijing, Shanghai, Chengdu in Sichuan province and Hangzhou in Zhejiang province topping the list. But travelers also discovered hidden gems like Guiyang in Guizhou province, famous for its sour soup hotpot and stunning natural landscapes.During the 8-day holiday, Chinese travelers made 888 million domestic trips, 123 million more than the previous year. And they spent big, too - 809 billion RMB ($113 billion) in total, 108 billion RMB ($15.2 billion) compared to the seven-day National Day holiday in 2024.Going InternationalChinese outbound travelers really made their mark this year. Flight bookings to other countries jumped by over 30%, and the younger generations led the way with bookings up more than 50%.The top destinations for Chinese international travelers were:Japan&nbsp;Thailand&nbsp;South Korea&nbsp;Malaysia&nbsp;Vietnam&nbsp;Indonesia&nbsp;Australia&nbsp;Russia&nbsp;United States&nbsp;Singapore&nbsp;South Korea, Thailand, Vietnam and other nearby destinations were especially popular with Chinese outbound travelers. These countries are close to home, offer visa-free travel (in many cases) and welcome Chinese tourists.Some unexpected destinations saw huge growth. Egypt's hotel bookings doubled, and Norway saw bookings jump by 120%. One small Norwegian island with a population of 20,000 people had traffic jams caused by Chinese tourists.&nbsp;The Wuzhang Toll Station in Anhui Province also experienced a massive traffic jam that also went viral worldwide. This 36-lane toll plaza – China's largest – was completely overwhelmed as travelers headed home after the holiday. Some drivers waited six hours or more to get through the toll station, with over 120,000 vehicles passing through on the final day of the holiday.&nbsp;While the traffic jams were frustrating for travelers, they also showed something positive: Chinese people's love for travel and exploring new places during holidays.Welcome to China!It wasn't just Chinese people traveling out – more international visitors came to China too. According to the National Immigration Administration, immigration inspection offices handled about 16.34 million inbound and outbound trips during the holiday, with a daily average of 2.04 million crossings.International visitors to mainland China increased steadily, mainly from South Korea, the United States, Russia and Japan. These foreign tourists wanted to experience authentic Chinese culture, watch dragon dances, try martial arts and celebrate the Mid-Autumn Festival with local friends and family.As more countries offer visa-free travel and welcome Chinese tourists, the travel boom will only grow. The holiday travel rush is more than just numbers – it's about Chinese people embracing new ways to spend time with friends and family while exploring our amazing world.Data sources: Civil Aviation Administration of China, Chinese Ministry of Transport, Ministry of Culture and Tourism, Qunar travel platform

From October 1-8, an amazing 2.433 billion trips happened across mainland China. This was 6.3% more than last year.

Mid-Autumn Festival 2025

Chinese Travel Trends 2025: Market InsightsChina remains the world’s most important outbound travel market. After a strong rebound in 2024, the post-pandemic recovery is shifting into a new growth phase in 2025. Recent reports and media coverage highlight how demographics, travel sentiment and destination choices are reshaping outbound tourism.&nbsp;By nateemee1. Demographic Shift: Young Explorers and the Silver GenerationIn 2024, travelers born in the 1980s and 1990s accounted for nearly&nbsp;70% of China’s outbound market. This younger demographic values independence, digital tools, and immersive experiences.At the same time, the Silver Generation is rising in influence. China’s population aged 60 and over is projected to reach 321 million by 2025, with more than 100 million active seniors travelling and spending forecast to exceed RMB 1 trillion (≈ USD 140 billion).Unlike previous generations, today’s seniors have more savings, more free time and fewer family obligations, making them eager to see destinations while they can. Many travel as couples or with small groups of friends, and they are&nbsp;willing to pay for quality lifestyle pursuits and personal development.This group is also surprisingly digital. Seniors are active on WeChat, sharing photos and stories that inspire their peers to travel. They typically stay longer in destinations than younger travelers, contrasting with the short, low-budget “special forces” trips popular among youth. Multi-generational trips are also common, with children in their 30s and 40s taking parents to destinations known for fresh air, cultural atmosphere and good weather.2. Tailored vs. Traditional TravelThe balance between traditional group tours and more flexible, independent travel continues to shift. According to ITB data, 82% of agencies now offer customized trips, while less than half still rely on standard group tours. Demand for free independent travel (FIT) is particularly strong in long-haul destinations like Europe, where visa centers report record levels of individual applications (SCMP).Popular themes include eco-tourism, cultural immersion and food-focused travel. Even seniors, who once preferred large organized groups, are opting for semi-customized packages with slower itineraries and better accessibility.&nbsp;By s_kawee3. Bleisure on the RiseThe blending of business and leisure, often called “bleisure,” is becoming mainstream. The global bleisure travel market is expected to grow 500% by 2033 (Statista). In China, surveys show that 83% of corporate and MICE buyers view bleisure as a major growth driver.In 2024, 42% of Chinese business travelers extended their work trips for leisure, typically by two or three days. Popular destinations for bleisure include Singapore, Seoul, Bangkok and European capitals, where strong connectivity supports both business and leisure needs. Younger professionals are especially active in documenting these trips on Xiaohongshu (RED), where a bleisure trip is not just practical but also aspirational.4. Inbound and Outbound MomentumTravel flows are strengthening in both directions. On the inbound side, China welcomed 132 million international visitors in 2024, with spending close to&nbsp;USD 94 billion. On the outbound side, Southeast Asia, South Korea and Hong Kong remain the most popular destinations (Dragon Trial).Hong Kong, however, faces challenges from a new wave of, as previously mentioned, “special forces” tourists from the Mainland. This refers to young travelers who spend little, stay briefly and are less attractive to businesses dependent on retail and hospitality revenue.&nbsp;Social media platforms such as Douyin and Xiaohongshu play a central role in shaping both inbound and outbound travel decisions, often influencing itineraries more than official campaigns.5. Spending Power Strengthens Post-PandemicChinese travelers continue to lead in per-night spending compared to other major source markets. In 2024, average per-trip spending was 32% higher than in 2019, while purchases of local products and experiences rose by 60%. This reflects both market confidence and a shift toward immersive, higher-value travel.During the May Day holiday in 2025, domestic trips rose 6.5%, but per capita spending remained&nbsp;below pre-pandemic levels. This suggests that outbound markets, especially among middle- and upper-income travellers, are absorbing much of the premium spend. The Silver Generation is particularly important here, as retirees use savings to fund longer and more comfortable journeys, often driving demand for premium products.China’s outbound travel market in 2025 is being shaped by younger explorers, the expanding Silver Generation, customized itineraries, bleisure trips and strong spending power. Together, these shifts are reshaping expectations across the travel goods sector.&nbsp;

In China, after a strong rebound in 2024, the post-pandemic recovery is shifting into a new growth phase in 2025. 

Chinese Travel Trends 2025

Travel Sentry's Summer China Campaign 2025View video hereCelebrating Travel Sentry in ChinaChina is one of the world’s most dynamic travel markets and a core focus for Travel Sentry. With 97% of Chinese travelers planning a leisure trip in the next year, 87% looking abroad and 65% intending to spend more, summer is the perfect time for marketers and advertisers to connect with them. Our campaign delivers a retail moment in peak travel season.&nbsp;Partnering with Tmall for ImpactThrough our long-standing partnership with Tmall, China’s leading e-commerce platform, Travel Sentry sponsors the Super Category Day for luggage.This year marked our third consecutive year as sponsor and the results spoke for themselves. Together with leading luggage brands, the Summer China Campaign achieved strong brand awareness, driving sales and visibility while positioning Travel Sentry licensees as leaders in innovation and security.For Travel Sentry licensees in China, the campaign extends far beyond locks. It is about building brand awareness, creating opportunities for brand recognition and strengthening brand loyalty in one of the most influential travel markets. By taking part, our partners amplify their products and services in a way that helps them reach new customers and increases brand awareness long term.Key Highlights17 luggage brands participated in the campaign - a new record.17 Key Opinion Leaders (KOLs) participated, with a combined following of 31.6 million, including 21.4 million from on-site KOLs.14 major media outlets provided coverage.130 attendees joined, including journalists, influencers and partners.127 pieces of luggage were presented, showcasing innovation and design.48 models featured in the runway show.An Experience Like No OtherIn August 2025, the campaign came alive in Yangshuo, Guilin, beginning with a sunrise hot air balloon flight over the karst mountains. The spectacle set the tone for a day of celebration and storytelling.At the Yingman Hotel, influencers and creators produced branded content against a backdrop of hot air balloons, open skies, green lawn and even wandering deer. Real-time livestreams amplified the moment, extending brand awareness and brand recognition to millions of followers.As evening fell, the atmosphere shifted to high fashion with a runway show featuring 48 models and 130 luggage designs. Fireworks and a starlit barbecue closed the day, leaving a lasting impression on both participants and audiences.Why Licensees BenefitFor Travel Sentry licensees, the Summer China Campaign delivers tangible advantages:Advertising and exposure at scale that expands reach and increases brand awareness.Marketing strategies that connect products and services with consumers in fresh, impactful ways.Content creation and influencer partnerships, tapping engaged audiences across multiple channels.Important metrics that allow partners to measure brand awareness, track ROI and build on success.Long-term growth opportunities that reinforce Travel Sentry as a positive brand associated with safety, trust and style.The 2025 Summer China Campaign was more than an event - it was proof that Travel Sentry’s marketing strategies generate high brand awareness for licensees while inspiring travelers. By aligning with cultural moments and travel trends, we demonstrate how Travel Sentry helps brands rise above the competition. For our partners, it is not just about locks; it is about being part of global brand awareness strategies that connect products and services with millions of travelers.&nbsp;

The 2025 Summer China Campaign was more than an event - it was proof that our marketing strategies generate high brand awareness for licensees. 

Travel Sentry's Summer China Campaign

Safari Luggage Partnership Boosts Brand AwarenessIn May 2025, Travel Sentry teamed up with Safari Luggage in a major marketing partnership in the luggage industry.The campaign was designed to build brand awareness, educate travelers and meet the rising demand for luggage in India’s growing middle-class market.Many consumers believe TSA-accepted locks are mostly relevant for travel to the United States. In reality, these locks are recognized in over 75 countries and more than 750 major airports worldwide.Through this campaign, Travel Sentry and Safari raised awareness of the importance of using TSA-accepted locks to protect belongings and ensure smooth security checks internationally.Campaign at a Glance150 Safari stores nationwide - major in-store displays.Social media and online retail push to reach a wider customer base.Safari Luggage TSA lock display in IndiaPerformance HighlightsFrom campaign launch through June 2025, online and social media activities effectively increased awareness and engagement. The strategy combined in-store presence with targeted social media marketing to produce strong awareness at both national and local levels.Leadership Perspective"It was important for our Senior Management team to be present and show our commitment to the Indian market and its growth. Launching our largest in-store campaign with Safari, India’s largest luggage brand on the market is significant in educating the Indian travelers of all the benefits of our system," — Maya Hall, CEO, Travel Sentry.“We are excited to partner with Travel Sentry, the global standard in airport travel security. Our common purpose is to ensure that Indian consumers have a more convenient and secure experience at airports when they travel internationally.” — Mr Sudhir Jatia, Managing Director, Safari Luggage.&nbsp;Why It WorkedKey player collaboration: Safari’s retail strength and Travel Sentry’s global security standard.Focus on consumer preferences - convenience, safety and modern design.Campaign design aligned with luggage market trends in India, especially smart luggage and travel security.With markets expansion in Asia and rising demand for luggage worldwide, especially in North America, partnerships like this help luggage companies connect with new customers and stay ahead of trends.Travel Sentry will continue to work with industry leaders to deliver high-quality products and smarter travel solutions.Safari and Travel Sentry TSA lock campaign banner

The campaign was designed to build brand awareness, educate travelers and meet the rising demand for luggage in India’s middle-class market.

Safari Luggage Partnership

A New Era of Travel Trends 2025 &nbsp;by nsrisawai &nbsp;1. Travel-Driven Demand&nbsp;Global leisure travel is entering a transformational era. A recent BCG report estimates total travel spending will surge from $5 trillion in 2024 to $15.3 trillion by 2040. But this isn’t a distant future as 2025 already shows signs of rapid acceleration.&nbsp;What’s fueling this momentum?&nbsp;The rise of the middle class across Asia, the Middle East and Africa is reshaping demand.&nbsp;Gen Z and Millennial travelers travel more frequently and use digital tools to plan, compare and book experiences.&nbsp;Lifestyle shifts and new motivations redefine what travelers expect from products, services and brands.&nbsp;2. Emerging Trends Shaping 2025&nbsp;by cookelma &nbsp;Diversified Travel Formats&nbsp;Travel isn’t one-size-fits-all anymore.&nbsp;Multigenerational trips are gaining popularity in countries like Vietnam, India and Mexico, driving demand for versatile, expandable luggage and group-friendly services.&nbsp;Meanwhile, solo travel accounts for nearly 40% of trips in select regions, requiring compact, smart gear tailored to individual needs.&nbsp;Emerging-Market Momentum&nbsp;China, India and Saudi Arabia are redefining global outbound travel.&nbsp;In China, leisure travel spend is growing by 10–11% annually, both domestically and internationally.&nbsp;Indian travelers are booking more international trips, and the Gulf region is seeing an upswing in high-income leisure travelers.&nbsp;These markets are growing and leading innovation in booking habits and consumer expectations.&nbsp;Digital Natives Take Control&nbsp;Millennials and Gen Z are now the dominant force in travel demand.&nbsp;They:&nbsp;Plan through AI-powered, mobile-first platforms&nbsp;Rely on influencer content and conversational search tools&nbsp;Expect fast, frictionless purchasing and personalization&nbsp;For brands, visibility across these new channels is critical to growth.&nbsp;3. Purpose-Led Travel&nbsp;by zoranzeremski &nbsp;Today’s travelers are not just chasing destinations but seeking meaningful, transformative experiences.&nbsp;Wellness and Spiritual Journeys&nbsp;Demand is rising for:&nbsp;Mindfulness retreats&nbsp;Pilgrimages and spiritual escapes&nbsp;These journeys require lightweight, secure and minimalist gear built for remote and off-grid travel.&nbsp;Hybrid Business-Leisure Trips&nbsp;The rise of the “bleisure” traveler is unmistakable.&nbsp;Over 70% of travelers in emerging markets now combine work and leisure.&nbsp;They seek stylish, tech-enabled luggage that seamlessly transitions from office to adventure.&nbsp;Destination as Purpose&nbsp;The location matters less than the intent behind the trip.&nbsp;From culinary tours and wellness getaways to cultural immersions, travelers are choosing experiences that reflect personal relevance, not just guidebook appeal.&nbsp;This is shifting how the industry designs products and markets destinations, away from broad generalizations and toward niche intent.&nbsp;4. AI and Search Are Reshaping Travel Planning&nbsp;by Prostock-studio &nbsp;Perhaps the most dramatic shift of 2025 is how travelers plan and book trips.&nbsp;Search Is Now Conversational&nbsp;Travelers are increasingly using AI tools like ChatGPT, Gemini, and GuideGeek to:&nbsp;Generate itineraries&nbsp;Create packing lists&nbsp;Get personalized product recommendations&nbsp;This evolution means that if your product or service isn’t structured for AI search, it might become invisible.&nbsp;Social Commerce Drives Purchases&nbsp;Platforms like TikTok, Instagram and Xiaohongshu are now direct booking channels.&nbsp;Creator content has replaced traditional search engines as the first step in the funnel.&nbsp;Shoppable videos and real-time reviews guide what travelers buy and pack.&nbsp;The New Shelf Space&nbsp;Retailers and brands must now optimize for:&nbsp;AI prompts and structured metadata&nbsp;Social media product discovery through influencer partnerships&nbsp;Rich content formats that drive engagement and trust&nbsp;5. What We’ve Learned in 2025 (So Far)&nbsp;Domestic and Regional Travel Dominate&nbsp;by leungchopan &nbsp;The majority of travel volume remains domestic and regional. Frequent, short-haul trips define the modern travel cycle.&nbsp;For brands, this means:&nbsp;Prioritizing flexibility and convenience&nbsp;Designing for quick getaways and last-minute bookings&nbsp;Ensuring compatibility with regional airline standards&nbsp;Traveler Archetypes&nbsp;By monkeybusiness &nbsp;The traveler of 2025 doesn’t fit a single mold.&nbsp;Some seek relaxation, others prioritize sustainability or value-driven exploration&nbsp;Group dynamics are also changing, with multigenerational trips and flexible cohorts now the norm&nbsp;This diversity requires product and service personalization at scale.&nbsp;Sustainability Returns to the Forefront&nbsp; &nbsp;by piasupuntongpool &nbsp;Environmental consciousness is back in focus. Younger travelers and high-income solos are looking for products and services that reflect sustainability values, even if not explicitly marketed as “green.”&nbsp;&nbsp;The Booking Funnel Is Flattened&nbsp;Planning, research and purchase now happen in a real-time loop.&nbsp;Discovery often starts on TikTok or Instagram&nbsp;AI tools generate live results based on prompts&nbsp;Purchases happen in minutes, sometimes within the same scroll&nbsp;To succeed, travel brands must meet travelers where they are and where they’re going.&nbsp;That means:&nbsp;Creating purpose-aligned products for wellness, bleisure and curated journeys&nbsp;Optimizing discoverability across AI and social platforms&nbsp;Designing for diverse needs, from solo explorers to multigenerational families&nbsp;Building with sustainability in mind, not just marketing it&nbsp;

How demand, emerging markets and AI-powered planning are reshaping the travel industry. Global leisure travel is entering a new era. 

A New Era of Travel Trends 2025

U.S. Tariffs Update: What Luggage &amp; Travel Goods Buyers Need to KnowUpdated: September 1st, 2025August 29 - Courts Strike at Trump’s TariffsA Federal Circuit ruling in V.O.S. Selections v. Trump found that the President exceeded his authority under IEEPA when imposing reciprocal tariffs. At the same time, a separate 7-4 federal appeals court ruling declared most of Trump’s global tariffs unlawful. Despite these rulings, tariffs remain in force until at least October 15 while the administration appeals.August 27 - &nbsp;U.S. imposed a 25% tariff on selected imports from India under IEEPA, citing India’s purchases of Russian oil.&nbsp;August 18 - U.S. Section 232 tariffs of 50% extended to additional derivative products of steel and aluminum.&nbsp;Key TakeawaysAs of August 7, tariffs are fully in effect with record-high rates.Section 232 steel/aluminum tariffs broadened on August 18.India now faces up to 50% duties after August 27 tariff hike.De minimis rules ended on August 29, raising costs for small shipments.Tariff legality is under review, but duties remain in force during appeal.1. New Tariffs Are LiveThe U.S. has passed sweeping tariffs on imports from 68 countries, including the EU, Canada, Mexico, and Brazil, with rates reaching up to 50%. These took effect for goods loaded after August 7, 2025.Key Country Tariffs&nbsp;Bangladesh 20%Cambodia 19%Costa Rica 15%India 25%Indonesia 19%Jordan 15%Lesotho 15%Madagascar 15%Malaysia 15%Mauritius 15%Myanmar 40%Nicaragua 18%Pakistan 19%The Philippines 19%South Africa 30%Sri Lanka 20%Thailand 19%Vietnam 20%&nbsp;USMCA goods from Canada &amp; Mexico remain duty-free. Mexico’s tariff pause is extended through October 30, 2025.2. Deadlines You Need to KnowChina tariff pause extended: On August 8, President Trump issued an executive order extending the tariff pause on China imports from the original August 12 expiration date through November 10, 2025. The April 2 tariffs on China remain announced but not yet active."On-the-water" exemption: Goods shipped before August 7, 12:01 AM ET are exempt until October 5, 2025.De minimis exemption ends August 29: Low-value goods under $800 will now face full duties.3. Enforcement &amp; Compliance RisksNo changes to origin rules - “substantial transformation” criteria remain.Transshipped goods may face up to 40% penalties, though definitions remain vague.The Vietnam agreement (20% on exports, 40% for transshipped goods) lacks enforcement guidelines.4. Broader Trade ImpactsSteel &amp; aluminum tariffs rose to 50% on June 4; UK stays at 25% amid ongoing talks.Tariffs now cover appliances and their parts, potentially affecting luggage designs (e.g., with metal reinforcements).A potential U.S.–China truce extension was agreed in principle but awaits approval.5. Supply Chain &amp; Cost PressuresChina-origin shipments: A $50/ton surcharge begins October 2025, rising annually.Container/chassis tariffs (20–100%) are increasing freight costs.Reduced Asia–U.S. shipping routes may yield delays and higher prices.6. Actionable Steps for Sourcing TeamsSearch Luggage Manufacturers - explore suppliers in lower-tariff countries.Refine Suppliers by Region - identify sourcing options beyond high-tariff zones.Check and update HTS codes to avoid misclassification and excess tariffs.Adjust shipment schedules to maximize exemptions.Diversify suppliers beyond China and Southeast Asia.Update cost models to reflect tariff hikes and communicate changes clearly.Explore bonded warehousing for duty deferral.7. Legal Challenges Are OngoingThe court case V.O.S. Selections v. Trump challenges the President’s authority under IEEPA. A hearing was held on July 31, but tariffs remain active during the appeal.Useful sources:Travel Goods AssociationThe Peterson Institute for International Economics (PIIEForbesReutersTariff checker

The 2025 tariff escalation is transformative, driven by national security, trade imbalances and reduced reliance on foreign manufacturing.

U.S. Tariff Policies

Introducing CarryOK®: Why Smarter Carry-On Design Starts Here&nbsp;The boarding gate meltdown - we’ve all seen it. A traveler arrives confident, only to find their carry-on luggage doesn’t meet airline rules and the passenger is hit with a last-minute baggage fee.&nbsp;This is exactly the kind of frustration CarryOK® was built to prevent.&nbsp;CarryOK®, Travel Sentry’s new widget, gives travelers instant clarity: does your bag comply with airline rules? What are the size and weight limits for your ticket type and route? Can your carry-on really stay in the cabin or is it likely to be moved to the aircraft hold?&nbsp;Now live across European airlines, CarryOK® eliminates guesswork, reduces fees and helps brands turn compliance into a point of confidence.&nbsp;CarryOK® launches at a pivotal moment for air travel. In June, the European Parliament voted in favor of banning hand luggage fees, and Airlines for Europe (A4E) began applying a standardized personal item size of 40 × 30 × 15 cm. These moves are early steps toward aligning cabin baggage rules across carriers, but we’re not there yet.&nbsp;While some airlines adopt more consistent rules, others are increasing scrutiny. Recent reports confirm that staff at UK airports are now being paid bonuses to spot and pull oversized carry-on, even when the difference is minor. At airports in Birmingham, Glasgow and beyond, enforcement is being monetized.&nbsp;This environment makes clarity more urgent than ever, for both travelers and the brands they trust.&nbsp;Why This Matters for Luggage Manufacturers and OEMs&nbsp;This is not just a customer service issue. It’s a product strategy issue.&nbsp;Consumers are becoming more risk-aware. They are asking not just “Will this fit in the overhead compartment?” but also:&nbsp;“Will this bag get me charged a fee at the gate?”&nbsp;“If it’s taken from me at boarding, will my belongings still be safe?”&nbsp;This is where CarryOK® and Travel Sentry-approved locks work together.&nbsp;A Lock on a Carry-On Isn’t Optional Anymore&nbsp;As more compliant-looking bags are pulled into the hold, particularly under basic economy fares, customers are increasingly concerned about their valuables. Electronics, medications, travel documents could all end up out of reach.&nbsp;A TSA-accepted lock gives travelers peace of mind. It protects against theft, ensures access for airport security and shows that your brand understands what travel really looks like today: unpredictable, high-pressure and often unforgiving.&nbsp;Why You Should Always Lock Your Carry-On&nbsp;&nbsp;CarryOK® Helps Your Product Do the Talking&nbsp;CarryOK® is built to integrate easily into product pages, fit guides, booking flow or post-purchase onboarding. For luggage brands, this means:&nbsp;Reduced refund claims from customers who didn’t understand the size rules&nbsp;Higher buyer confidence in online channels&nbsp;A clear way to stand out in a crowded, lookalike product category&nbsp;Alignment with the growing expectation of transparency, not just style&nbsp;CarryOK® gives your brand a way to help customers understand and value those choices in the context of real-time airline rules.&nbsp;Available Now, Free for CVI-Compliant Partners&nbsp;Travel Sentry offers CarryOK® at no cost to CVI-compliant partners. Phase 1 supports European carriers, with rollout planned for Asia and the Americas.&nbsp;To discuss integration, licensing, or technical documentation, contact us at: marketing@travelsentry.org&nbsp;Try out CarryOk today!&nbsp;

Travel Sentry’s new widget gives travelers instant clarity about whether their baggage complies with airline rules, depending on ticket type and route. 

Travel Sentry's Introducing CarryOK®

India Travel Trends 2025 and a Booming Tourism EconomyIndia’s travel industry has entered a new chapter. In 2024, an already-strong post-pandemic recovery gave way to full-blown momentum, driven by young, tech-empowered travelers, shifting generational values and an appetite for unique experiences. In 2025, this growth is accelerating even further.International travel was primarily associated with affluent travelers from metro and tier 1 cities. However, in recent years, this trend has shifted dramatically. Increasing numbers of travelers from India’s tier 2 and tier 3 cities are now venturing abroad, fueled by rising aspirations, greater access to information, and improving economic conditions.Visa applications from first-time travelers have surged by 32%. From 2014 to 2023, over 10.09 crore passports were issued in India and the number of Passport Seva Kendras (passport application centres) has grown from 153 to 523 during this period. This further highlights the shift, broadening the market share of Indian international travelers and redefining the country’s global tourism footprint.&nbsp;A Snapshot of the Tourism EconomyAccording to the India Holiday Report 2025 by Thomas Cook India and SOTC Travel, Indian travelers are showing record enthusiasm:85% plan to increase their holiday frequency in 2025.84% plan to raise their travel budgets by 20–50%.Over 60% are seeking bucket-list or experiential travel.Meanwhile, the 2025 Global Travel Trends Report from American Express reveals that:92% of Indian travelers want one-of-a-kind items that reflect their trips.81% plan to purchase high-quality local goods during international travel.50% are taking international trips specifically to buy a luxury product.Gen ACE &amp; Gen LUXTwo distinct generations now define the travel landscape:Gen ACE (under 40): Digital natives who value spontaneity, adventure, and peer influence via social media. They are planners who rely on vlogs and Instagram for discovery, and tend to book last minute using online travel company apps.Gen LUX (over 40): Discerning, family-oriented travelers who value luxury holidays, loyalty rewards and concierge-style services. They favor longer stays and emotionally meaningful travel, often motivated by “doing with intent,” not just seeing sights.How Indian Tourists Are SpendingSpending is increasing across the board:Domestic travel&nbsp;still dominates in terms of volume, but&nbsp;international destinations&nbsp;like France, Australia, Japan, and Thailand attract the highest budgets, with many cases exceeding ₹100,000 per person.Indian tourists are “savvy spenders,” with 79% planning to use credit card or loyalty rewards for travel and 84% believing combining rewards offers the best value.The travel economy is shifting toward experience-rich purchases, from food to boutique shopping to niche concerts and sporting events.Destination and Format ShiftsNew travel patterns are emerging:Cruises (45%), scenic train journeys (20%) and self-drives (35%) are rapidly gaining popularity, driven by a desire for slower, immersive travel.International travel is changing: Central Asia (Uzbekistan, Kyrgyzstan), Morocco and South Africa are rising, while phenomenon travel (e.g. Northern Lights, Cherry Blossoms) becomes more mainstream.Domestically, Himachal, Kashmir, Uttarakhand and the North East remain top choices. Spiritual tourism is booming among both Gen Z and Baby Boomers.envato by Unai82Technology and Phygital JourneysIndian travelers are digitally savvy but still value personal guidance:68% book online, yet 59% still rely on retail or phone consultations.“Phygital” journeys, where digital research is paired with human expertise, are shaping the booking experience for modern consumers.79% download apps before travel; 48% complete the entire booking process on smartphones or tablets.Travel as a LifestyleAs Sanjay Khanna, CEO of American Express Banking Corp India, puts it:“Indians are more informed and discerning than ever before. They seek holistic experiences during their travel - emotion, story and quality matter more than traditional markers of status.”According to the FINN Partners–GSIQ report, 81% of Indian international travelers now prefer luxury holidays over weddings and 74% would rather travel than buy designer goods. This marks a powerful shift toward travel as self-expression.Key Takeaways for the Travel Industry and Luggage BrandsIndian travelers are changing how they plan and experience holidays. They are looking for more than just a destination - they want trips that feel personal, exciting and meaningful. Travel companies should focus on offering experiences that connect emotionally, like adventure, relaxation or cultural discovery.Travelers now see luggage as part of the travel experience, not just something to carry their things. They want bags that are practical, stylish and fit different types of trips, from weekend getaways to long international holidays.Indian travelers also like to buy items that remind them of their trips, so luggage can be part of that story. More people care about sustainability too, but they still want their luggage to be useful and long-lasting.Indian travelers in 2025 are doing more, spending more and expecting more. They're shaping global demand - from mountain retreats and vineyard trails to curated shopping trips and wildlife cruises.

International travel used to be associated with affluent travelers from metro and tier 1 cities. But, in recent years, this trend has shifted. 

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