Luggage Trends and Market Outlook 2025&nbsp;Insights from TGA 2025&nbsp;&nbsp;The global luggage market continues to evolve in 2025, driven by changing consumer preferences, economic&nbsp;pressures and innovation in both products and services.&nbsp;&nbsp;Our team&nbsp;exhibited at the Travel Goods Show at the end of March and have prepared a digest of observations from the show, offering brands some clues to adapt their business models in today’s&nbsp;often unpredictable environment.&nbsp;By YuriArcursPeopleimagesTABLE OF CONTENTSStill in Recovery ModeBackpacks and Duffels&nbsp;Retail ChannelsDesign MattersPersonalizationColor trends1. Still in Recovery Mode&nbsp;The&nbsp;US&nbsp;market reached $3.1&nbsp;billion in 2024, down 6% from 2023 and still 2% below 2019 levels. Despite strong interest in travel, particularly international travel, full recovery has not yet been achieved.&nbsp;2. Backpacks and Duffels on the Rise&nbsp;Travel bags like duffels and backpacks are leading the charge.&nbsp;These flexible, multifunctional pieces of luggage are ideal for carry-on use and short trips.&nbsp;This trend was on display at the Travel Goods Show, where outdoor and lifestyle brands&nbsp;showcased innovative designs - from ski-ready bags to lightweight packs for biking and hiking. It reflects a clear shift in consumer preferences toward adaptable, purpose-driven gear.&nbsp;3. Retail Channels Are Changing&nbsp;The luggage distribution channel landscape is shifting. Per&nbsp;Circana, online sales now make up 54% of volume, slightly up from 2023 but below the 2020 peak. Meanwhile, physical stores are rebounding, especially for more expensive and larger purchases, like a suitcase - see more insights&nbsp;here.&nbsp;The winning business model is omnichannel - meeting customers wherever they shop. Success depends on delivering consistent, high-quality experiences across all platforms.&nbsp;Look at our recent article&nbsp;Easy Ways to Improve Your E-commerce Merchandizing.&nbsp;4. Design Matters: Form Meets Function&nbsp;Modern travelers expect unique, practical features in every piece of luggage. Popular innovations include:&nbsp;Built-in compression or expansion systems&nbsp;Outside “speed-through” pockets for essentials&nbsp;Hidden compartments for security&nbsp;GPS tracking integration for smart luggage&nbsp;This focus on innovation is especially crucial in carry-on bags,&nbsp;where&nbsp;space and convenience are critical.5. Customization and Personal Expression&nbsp;Personalization is no longer niche -&nbsp;it’s becoming a standard. At the show, we saw brands offering build-your-own suitcase stations where travelers could select color options for shells, zippers,&nbsp;handles and wheels, plus add monogramming.&nbsp;In a crowded marketplace, customization is a powerful way to differentiate and makes a bag easier to spot on the conveyor belt at baggage reclaim for a consumer.&nbsp; &nbsp;6. Color Trends&nbsp;Muted tones (black, copper, olive, dark purple) dominate premium and functional categories.&nbsp;Vivid shades (pink, aqua, lilac) cater to younger, fashion-conscious travelers, particularly in carry-on luggage and accessories.&nbsp;The global luggage market in 2025 is being shaped by a blend of value-driven choices and strategic distribution channel adaptation. To thrive, brands must align with consumer preferences,&nbsp;deliver innovative business&nbsp;models and high-quality solutions that work across leisure, international&nbsp;travel and everyday mobility.&nbsp;

The luggage market is evolving in 2025, driven by consumer preferences, economic pressures and innovation in products and services.  

Luggage Trends Outlook 2025 

How PFAS Regulations Will Affect Travel Goods Industry in 2025: Updated in March 2025What Luggage Manufacturers and Buyers Need to KnowStarting in 2025, new laws will impact the luggage industry due to growing concerns about PFAS (Per- and Polyfluoroalkyl Substances). These chemicals have been used in many products for years, but now they are seen as harmful because they don't break down in the environment and can affect human health.PFAS are commonly found in water-repellent and stain-resistant products, including luggage.What Are PFAS and Why Are They Being Regulated?PFAS are synthetic chemicals used in water/stain-resistant textiles. They are often called "forever chemicals" because they take a long time to break down in the environment. While they are useful for making products like luggage more durable and resistant to water and stains, they also pose significant health risks.PFAS have been found in public water systems and can harm human health. Governments worldwide are now implementing strict regulations to limit the use of PFAS in consumer products.&nbsp;U.S. PFAS RegulationsCalifornia (AB 1817)January 1, 2025: Ban on intentionally added PFAS in most textile products (including luggage)2025–2026: Products must test below 100 ppm Total Organic Fluorine2027 onward: Limit tightens to 50 ppmApplies to the entire product, including all componentsNew York (S. 1322)Similar to California's ruleBan on intentionally added PFAS in apparel starting January 1, 2025No threshold yet, but expected by 2027Legislation may expand the ban to luggage and accessoriesOther U.S. StatesStates like Vermont, Washington, and Colorado have enacted or proposed bansRestrictions vary by state: coverage, timeline, penaltiesFederal RegulationsSeveral federal laws are now being applied to PFAS regulation:Safe Drinking Water ActToxic Substances Control Act (TSCA)Resource Conservation and Recovery ActUnregulated Contaminant Monitoring Rule (UCMR)Clean Water Act and NPDES permittingInternational RegulationsCanadaRequired PFAS reporting in 2024 (due Jan 2025)March 2025: Announced phased bans on PFAS in all textiles by 2029, including travel goodsEuropean UnionEU ban on PFHxA starts July 2027France: Ban in apparel and cosmetics by 2026; all textiles by 2030Denmark: 50 ppm PFAS limit in apparel/footwear from 2030Impact on Luggage ManufacturersLuggage manufacturers will face significant challenges in meeting these new PFAS regulations. Many products use PFAS coatings for water resistance and durability. Now, manufacturers must change how they make their products to avoid violating these bans.Key Steps for Manufacturers:Find New Materials: Manufacturers must replace PFAS with new materials that provide the same benefits. This could involve working with suppliers to find PFAS-free alternatives that comply with all relevant regulations.Test All Components: PFAS are present in the fabric, zippers, buttons, and other parts of luggage. Manufacturers must test all components to ensure they comply with new regulations, particularly the varying thresholds across different jurisdictions.Follow Federal Laws: In addition to state regulations, manufacturers must comply with federal laws like TSCA, which monitors harmful chemicals, and NPDES permitting under the Clean Water Act, which controls pollutants in the water supply.Stay Informed: The EPA has created a PFAS Strategic Roadmap to outline future steps for reducing PFAS exposure. Manufacturers should follow these updates closely to ensure compliance.Impact on BuyersBuyers, including retailers and bulk purchasers, also need to understand the impact of PFAS regulations. Many consumers worry about PFAS in their drinking water, and buyers must ensure they purchase safe, compliant products.Key Considerations for Buyers:Ensure Compliance: Buyers should request certificates from manufacturers to confirm that their products do not contain intentionally added PFAS.Testing Products: Some buyers may want to test products before they purchase or sell them, particularly as regulations tighten with specific ppm requirements.Meet Consumer Demand: Consumers are more aware of PFAS and want safer, more environmentally-friendly products. Offering luggage that meets these standards can build trust and boost sales.What's Next for the Luggage Industry?With these changes coming in 2025, luggage manufacturers and buyers must act now to stay compliant. The regulations are becoming increasingly stringent, with specific testing thresholds and expanding to more jurisdictions internationally.Manufacturers should work on:Reformulating products with PFAS-free alternativesTesting all components to meet specific ppm thresholdsAdjusting supply chains to accommodate regional variations in regulationsDeveloping new marketing strategies highlighting PFAS-free productsBuyers must:Check that products are safe and follow all regional rulesRequire PFAS-free certification from suppliersConsider pre-sale product testingOffer PFAS-free alternatives to meet growing consumer demandStaying informed and proactive is the best way to avoid penalties and provide safe, high-quality products in this changing regulatory landscape.

Starting in 2025, new laws will impact the luggage industry due to growing concerns about PFAS (Per- and Polyfluoroalkyl Substances).

PFAS Regulations and Travel Goods

AI Transforming Airport Operations and Aviation EfficiencyArtificial intelligence (AI) is rapidly transforming airport operations, enhancing safety, efficiency and overall passenger experiences. Airports worldwide are integrating advanced AI technologies into daily operations - from managing baggage and improving security to optimizing aircraft maintenance and training pilots.&nbsp;TABLE OF CONTENTS:Automation and Robotics in AirportsEnhanced Security with AISmart Security with CT ScanningPredictive Analytics for Real-Time DecisionsSelf-Driving Vehicles at International AirportsSelf-Service TechnologyAI in Aircraft Design and MaintenanceAI-Enhanced Pilot Training1. Automation and Robotics in AirportsAI-powered robotics make baggage handling easier and safer. Airports like Singapore Changi have introduced automated baggage systems.&nbsp;These robots handle luggage faster and reduce injuries to workers. British Airways is testing self-driving robot baggage carriers called&nbsp;Auto-Dolly Tugs&nbsp;at London Gatwick Airport. Airports like Eindhoven also use lifting aids to help baggage handlers, reducing strain and improving safety.2. Enhanced Security with AISecurity at airports can be stressful and slow. AI tools help by quickly scanning X-ray images of luggage using machine learning algorithms. Airports like Amsterdam Schiphol and Singapore Changi already use AI-based security systems. These systems spot dangers faster, making airports safer and passenger-friendly.By&nbsp;Chalabala3. Smart Security with CT ScanningNew technologies like computed tomography (CT) scanners offer detailed 3D images of luggage contents. Airports such as Berlin Brandenburg, London City and Milan Linate use these scanners to quickly detect threats, reducing the need for manual checks.&nbsp;4. Predictive Analytics for Real-Time DecisionsAirlines must handle weather problems and passenger no-shows quickly. AI-powered predictive analytics use machine learning algorithms to analyze real-time data. This helps airlines make better seat assignments, predict delays and quickly reroute flights when needed.5. Self-Driving Vehicles at International AirportsMany international airports now use autonomous vehicles—self-driving carts, buses and wheelchairs. These vehicles use sensors, computer vision and AI techniques similar to those used in driving cars. Airports like Heathrow and Dallas-Fort Worth use these vehicles to increase safety, lower costs, and improve efficiency.Self-driving wheelchairs, WHILL, Inc., Envoy Air6. Self-Service TechnologySelf-service bag-drop reduces waiting times, speeds up the check-in process and frees staff for other duties. Some kiosks even use biometrics for extra security, as seen at Hartsfield-Jackson Atlanta Airport.7. AI in Aircraft Design and MaintenanceGenerative AI is transforming how aircraft are designed. Engineers use AI to test new designs in virtual, real-world conditions. This creates lighter and stronger aircraft, reducing fuel use and helping the environment.&nbsp;AI-enabled systems monitor aircraft parts in real time and predict when something might fail. This proactive approach prevents problems and keeps flights safe and reliable.8. AI-Enhanced Pilot TrainingPilots train using simulators with AI tools. These simulators replicate real-world flying conditions and emergencies. Pilots learn to handle challenging situations safely. NLP also helps analyze pilot communication, giving feedback to improve teamwork and decision-making.By&nbsp;DC_StudioThe Future of AI in AviationAI offers benefits but needs human oversight, as it can't replace humans in complex situations. Ethical issues like privacy and data security matter. Clear guidelines ensure responsible AI use in airports and airlines.&nbsp;AI continues to evolve, presenting exciting opportunities. Developments in neural networks, deep learning, NLP and computer vision promise improvements. Ongoing research and tech partnerships keep airlines competitive.

Artificial intelligence (AI) is rapidly transforming airport operations, enhancing safety, efficiency and overall passenger experiences. 

AI Transforming Airport Operations 

AI Enhances the Passenger Airport ExperienceArtificial intelligence (AI) is revolutionizing the travel experience for airline passengers around the globe. From planning trips and comparing prices to receiving personalized offers, AI is reshaping how travelers interact with airlines. These cutting-edge technologies not only make travel more convenient but also create a more personalized and satisfying passenger journey.By&nbsp;ckstockphotoTABLE OF CONTENTSOAG Airline-Tech Innovation RadarAI Improving Passenger ServicesGenerative AI for PersonalizationUnderstanding Customers with AIMobile Apps and Tracking Technology1. OAG Airline-Tech Innovation RadarIn March 2025,&nbsp;several notable technological advancements are poised to reshape the airline industry:​AI-Powered Price Comparison ToolsKayak has introduced "Kayak PriceCheck," an innovative feature that allows users to upload screenshots of flight itineraries from any travel website directly into Kayak’s app. The AI-driven technology then searches hundreds of sites to find a cheaper deal, bringing unparalleled convenience and efficiency to price comparison. ​AI-Driven Travel AssistantsThe integration of artificial intelligence in travel planning is becoming more prevalent. AI-powered travel assistants are emerging, offering personalized recommendations and streamlined booking processes, potentially redefining how travelers interact with airline services. ​Intelligent, Data-Driven Pricing ToolsInnovations like DROPS address the immediate and practical needs of travelers by offering intelligent, data-driven pricing tools. These tools enhance transparency and empower travelers with more control over pricing, reflecting a clear industry trend toward smarter, more automated solutions.2. AI Improving Passenger ServicesAI tools help airlines offer better customer service. Passengers often need quick answers about flights, luggage or airport facilities. Airlines use AI chatbots with natural language processing (NLP) to provide answers in real-time. These chatbots understand simple human language, making customer service faster and more efficient.d3sign/Getty Images3. Generative AI for PersonalizationAirlines use generative AI and neural networks - similar to the human brain - to offer personalized services. These AI-enabled systems remember passenger preferences and suggest upgrades, meals and entertainment tailored to each traveler. This makes passengers happier and more loyal.4. Understanding Customers with AIAirlines use AI to understand their customers better. AI analyzes passenger data such as bookings, purchases and feedback. This helps airlines offer personalized services and targeted marketing. Generative AI creates attractive adverts aimed at specific customers, boosting engagement.5. Mobile Apps and Tracking TechnologyMobile apps now help passengers track their bags in real time. Airlines like Lufthansa send digital receipts and luggage updates directly to passengers' phones. RFID tags and Bluetooth trackers give passengers confidence their luggage will arrive safely.As AI technologies continue to evolve, the potential for creating smoother, more personalized passenger experiences will grow significantly. With ongoing developments and strategic use of AI tools, airlines can deliver exceptional service, boost passenger loyalty and maintain their competitive edge in the ever-changing aviation industry.

These cutting-edge technologies not only make travel more convenient but also create a more personalized and satisfying passenger journey.

AI Enhances Passenger Experience

Top 10 Busiest Airports Worldwide 2024The Travel Sentry system is now implemented in 75 countries in more than 750 airports worldwide, enhancing global security and convenience for travelers.The skies are busier than ever, with airports across the world witnessing record-breaking passenger numbers. Here are the Top 10 Busiest Airports in the World based on OAG's Global Airline Schedules Data, alongside key takeaways.Key Takeaways for 2024, from 2024 IATA reports:Global Growth: Air travel saw a significant rebound with a&nbsp;10.4% increase in Revenue Passenger-Kilometers (RPK) in 2024, surpassing pre-pandemic levels by 3.8%.Asia-Pacific Leads: Asia-Pacific airlines led global growth with a&nbsp;16.9% increase in RPK, highlighting strong demand across the region.Rising Load Factors: The&nbsp;Passenger Load Factor (PLF) reached a new record high of&nbsp;83.5%, indicating fuller flights globally.U.S. and Middle Eastern Hubs Thrive: Airports in the U.S. continue to dominate, while Middle Eastern hubs like Dubai are thriving due to strong global connectivity.1. Hartsfield-Jackson Atlanta International Airport (ATL) – USA62.7 million seatsATL holds its spot as the busiest airport in the world. Its strong domestic network and role as a major hub for Delta Airlines help maintain its top position.Implemented with Travel Sentry system: Yes2. Dubai International Airport (DXB) – UAE60.2 million seatsDubai continues to thrive, thanks to its strategic location connecting Europe, Asia and Africa. It's a major stopover hub for international travelers.Implemented with Travel Sentry system: Yes3. Tokyo Haneda Airport (HND) – Japan55.2 million seatsHaneda serves both domestic and international flights. Its efficiency and proximity to Tokyo's city center make it a popular airport in Asia.Implemented with Travel Sentry system: Yes4. London Heathrow Airport (LHR) – UK51.6 million seatsHeathrow remains Europe’s busiest airport. It’s a gateway for transatlantic flights and global business travel.Implemented with Travel Sentry system: Yes5. Dallas/Fort Worth International Airport (DFW) – USA7% growth compared to 2023DFW has seen impressive growth, handling a large volume of domestic flights and increasing its international connections.Implemented with Travel Sentry system: Yes6. Denver International Airport (DEN) – USA24% increase compared to 2019DEN continues its strong growth. Its central U.S. location supports high domestic traffic.Implemented with Travel Sentry system: Yes7. Guangzhou Baiyun International Airport (CAN) – ChinaRapid recovery post-pandemicReflecting China’s rapid aviation recovery, CAN is critical in domestic and international travel within Asia.Implemented with Travel Sentry system: Yes8. Istanbul Airport (IST) – Turkey38.6 million seats (20% growth since 2019)Istanbul Airport connects Europe and Asia. Its modern infrastructure supports its rapid growth.Implemented with Travel Sentry system: Yes9. Shanghai Pudong International Airport (PVG) – China29% growth from 2023PVG climbed from 15th to 9th place. It’s a major gateway for international travel to and from China.Implemented with Travel Sentry system: No10. Chicago O’Hare International Airport (ORD) – USAMaintaining strong traffic levelsORD remains a key hub for both domestic and international flights, maintaining strong traffic levels across North America and beyond.Implemented with Travel Sentry system: YesBusiest International and Domestic Flight Routes (2024)Top International Routes:Hong Kong (HKG) – Taipei (TPE):&nbsp;6.8 million seats – The busiest international route with a 48% increase compared to 2023.Cairo (CAI) – Jeddah (JED):&nbsp;5.5 million seats – A key connection between Africa and the Middle East with strong growth.Seoul Incheon (ICN) – Tokyo Narita (NRT):&nbsp;5.4 million seats – Reflects robust demand between South Korea and Japan.Top Domestic Routes:Jeju (CJU) – Seoul (GMP), South Korea:&nbsp;14.2 million seats – The world’s busiest domestic route, highlighting strong regional travel demand.Chitose (CTS) – Tokyo Haneda (HND), Japan:&nbsp;11.9 million seats – A key domestic route in Japan with consistent growth.Hanoi (HAN) – Ho Chi Minh City (SGN), Vietnam:&nbsp;10.6 million seats – Vietnam’s busiest domestic route reflecting booming demand.

Air travel saw a significant rebound with a 10.4% increase in Revenue Passenger-Kilometers (RPK) in 2024, surpassing 2019 by 3.8%.

Top 10 Busiest Airports Worldwide 2024

Global Travel Trends Forecasted for 2025The travel industry is changing fast in 2025. The COVID-19 pandemic introduced new challenges for the tourism world. Whether you work in a travel company, hotels or luggage manufacturing, understanding these trends is key to growing in the global travel market. Here’s a look at the top travel trends for 2025 and how brands can adapt.TABLE OF CONTENTSDetour DestinationsSustainabilityCommunity-Focused TravelJOMOMeaningful ExperiencesSocial Media as a DriverRoad Trips and Train TravelBucket Lists and Slow TravelTechnologyLuxury TravelBusiness Travel1. Detour DestinationsIn 2025, many travelers are avoiding crowded tourist hotspots. Expedia's 'Unpack 2025' report shows that instead, they are exploring quieter "detour destinations." For example, Girona in Spain is gaining attention as an alternative to Barcelona and Reims in France is a break from Paris.This trend shows that travel companies can promote lesser-known destinations to attract this growing number of travelers. This trend helps manage over-tourism and creates fresh opportunities for the travel market.By fikrirasyid2. SustainabilityTravelers care more and more about eco-friendly options and expect hotels, airlines and other travel companies to act. For example, Copenhagen rewards tourists using bikes or public transport with free kayak tours​.Brands that focus on reducing waste, using sustainable materials or offering carbon-offset programs can gain traveler trust. Travel companies and hotels opening with green initiatives are likely to stand out in the competitive travel market.by antoine_schibler3. Community-Focused TravelThe pandemic showed us the importance of connection. In 2025, travelers seek experiences that help them meet new people or feel part of a community. Research by Design Hotels shows that more hotels are creating areas for socializing. Some places even offer workshops. Visitors can learn new skills there. Travel experiences that bring people together will help your brand build loyalty and stand out in the travel industry.By wirestock4. Wellness and JOMO Travel Are GrowingExpedia's 'Unpack 2025' report looks at the popular JOMO trend. This trend is about disconnecting from daily stress and finding peace in nature or quiet locations. Travelers are booking wellness retreats and choosing secluded spots to relax​. For travel companies, promoting peaceful destinations or wellness-focused travel packages can attract these travelers. Brands can focus on how important improving mental health and well-being is.By Rawpixel5. Travelers Want Meaningful ExperiencesInstead of visiting the same tourist spots, travelers now look for deeper connections with places. Experiences like cooking classes, wildlife tours or cultural workshops are in demand​.For example, 'agritourism' is booming as people want to learn about sustainable farming. Travel companies that offer hands-on experiences can tap into this trend and attract travelers who want to do more than just sightseeing.By mstandret&nbsp;6. Social Media Drives Travel ChoicesSocial media platforms like TikTok and Instagram play a big role in travel decisions. In 2025, "set-jetting," or visiting destinations seen in movies and TV shows, is influencing travel plans. For example, Expedia's 'Unpack 2025' report shows that Dubai saw a rise in interest after being featured in The Real Housewives of Dubai​. Partnering with influencers or creating campaigns around trending destinations can boost visibility and attract a younger audience.By wirestock7. Road Trips and Train TravelRoad and train journeys are rising as travelers become more eco-conscious in 2025. They are seeking alternatives to flying that reduce their carbon footprint and allow them to enjoy the journey itself. This trend highlights a shift in travel behavior where the path to the destination is just as meaningful as the arrival.For families and groups, road trips offer cost-effective travel. Sharing expenses like fuel, tolls and lodging makes road trips more affordable compared to flights.By guillemd8. Bucket Lists Focus on Slow TravelThe Lemongrass 2025 Travel Trends report shows that in 2025, travelers are focusing on their bucket lists. They want to spend more time in fewer places, enjoying slow travel, where people stay longer and explore deeper, gaining traction. Many travelers now prefer extended vacations that let them fully experience a destination​. Travel companies can design packages for long stays or promote multi-week experiences.&nbsp;By monkeybusiness9. Technology Enhances TravelSkift research 'Megatrends 2025' shows technology is making travel easier and more personalized in 2025. Mobile wallets, smart luggage and real-time translation apps are now standard for many travelers​. The tourism sector can use tech to improve the traveler experience. For example, hotels can offer contactless check-in or personalized recommendations through AI.By DC_Studio10. Luxury Travel is About ExperiencesThe Lemongrass research also shows that luxury travel is evolving. Instead of focusing on five-star hotels or high-end amenities, travelers now value unique, meaningful experiences. They want ethical and sustainable options, like eco-friendly lodges or cultural tours that support local communities​. Brands in the travel industry can redefine luxury by offering customized experiences that tell a story.By fokkebok11. Business Travel is Back and TransformingAfter uncertainty during the COVID-19 pandemic, business travel is making a strong comeback in 2025. The World Travel &amp; Tourism Council projects the global value of business travel to reach $1.5 trillion in 2024, up by more than 6% compared to 2019. In the U.S. alone, business travel is expected to grow to $472 billion, a 13.4% increase​.A renewed appreciation for face-to-face interactions drives this rebound. A&nbsp;survey by Calendly shows that employees and leaders believe in-person meetings are essential for building relationships and fostering collaboration.By Image-SourceThe travel industry is shifting, and brands must adapt to meet changing traveler preferences. Here are some steps you can take:Promote Sustainability: Show your commitment to eco-friendly practices to attract conscious travelers.Embrace Technology: Use tools like mobile wallets or AI-powered services to make travel seamless.Leverage Social Media: Collaborate with influencers and create campaigns that connect with audiences on platforms like TikTok.Focus on Experiences: Design travel packages that are immersive, meaningful, and community-driven.By aligning with these 2025 travel trends, tourism stakeholders can stay ahead in the competitive travel market. The demand for unique, sustainable and tech-enhanced travel experiences will only grow, offering growth opportunities.

Understanding 2025 trends is crucial for growth in the global market, whether in travel companies, hotels or luggage manufacturing. 

Travel Trends Forecasted for 2025

Chinese New Year Travel Trends for 2025Chinese New Year, or the Spring Festival, is one of the most important holidays in China. It marks the start of a new year based on the lunar calendar. The holiday usually happens between January 21 and February 20. In 2025, the Lunar New Year falls on January 29.Chinese Lunar New Year 2025 highlights the Year of the Wood Snake. Lucky zodiac signs for 2025 include Dragon, Ox, Snake, Rooster, and Monkey. These signs can expect progress in careers, finances and relationships.The Spring Festival has been celebrated for thousands of years. It started as a way to honor the harvest and the Chinese calendar. Even after adopting the Gregorian calendar, China kept the festival tied to the lunar phases. This 15-day festival ends with the Lantern Festival. Each day has its own customs, like visiting family members and preparing for the year ahead.Due to China's vast territory, the way people celebrate Chinese New Year varies greatly depending on the region. In the northeast, where winter temperatures can drop below minus thirty degrees Celsius, cities like Harbin host grand ice and snow festivals. These festivals are famous across the country, attracting ice sculpture artists and enthusiasts.In contrast, southern regions enjoy warmer temperatures. Celebrations here often feature vibrant dragon and lion dances to pray for safety and prosperity in the new year. Meanwhile, in the central plains region, cutting-edge drone swarm technology is used to create large-scale fireworks displays, blending tradition with modern innovation.Travel Trends for 2025In 2025, the Lunar New Year celebrations are from January 28 to February 4, making it a busy time for travel. The celebrations will bring a large increase in both domestic and international travel. Millions of people plan trips to reunite with family or explore other countries. Key reasons for this travel surge include better flight options, visa-free policies and a strong desire to travel after years of restrictions.Outbound TravelExperts predict a rise in Chinese citizens traveling abroad. Many countries, like Thailand, Japan and South Korea, now offer visa-free or visa-on-arrival options. Direct international flights are also recovering, making it easier for people to plan trips.Southeast Asia is a favorite destination because it is close, affordable and culturally rich. Popular spots include Thailand, Malaysia and Vietnam. Short trips to Hong Kong, Japan and South Korea are also in high demand.Inbound TourismChina expects more foreign visitors during the Spring Festival. The country’s visa-free policies now allow travelers from 54 nations to stay for up to 240 hours without a visa. Cities like Beijing, Shanghai and Harbin will host cultural events and winter attractions to welcome tourists.&nbsp;According to&nbsp;Trip.com,&nbsp;total inbound travel purchases from January 28 to February 4 this year have increased by over 200 percent year on year.Key TraditionsChinese New Year traditions aim to bring good fortune and avoid bad luck. Homes and streets are decorated with red paper and red lanterns, symbols of happiness and wealth. Families give red envelopes filled with money to children, wishing them a lucky year.Festivities include lion dances performed with loud drums. These dances scare away evil spirits and bring blessings. The color red, seen everywhere, represents joy and protection.The New Year's Eve dinner is the most important meal of the festival. Families gather to enjoy dishes like fish, dumplings and rice cakes. Each dish carries a special meaning, like wealth, unity or prosperity.The Lantern FestivalThe festival ends with the Lantern Festival on the 15th day. People light lanterns, solve riddles and enjoy communal feasts. This event symbolizes unity and hope for the year ahead.Although rooted in China, the Lunar New Year celebration is celebrated worldwide. Communities across the globe blend their own traditions with Chinese customs, making it a truly international event.Chinese New Year is more than a holiday. It’s a time to honor family, culture and hope. With travel booming in 2025, businesses have a chance to help people celebrate. By supporting this demand, companies can connect families and friends while embracing the joy of the Spring Festival. Additionally, the diverse regional celebrations—from Harbin’s ice festivals to the vibrant dragon dances of the south—offer unique travel opportunities that showcase China’s cultural richness.

In 2025, the Lunar New Year falls on January 29. Total inbound travel purchases have increased by over 200 percent year on year.

Chinese New Year 2025

Global Tourism Sector is on Track for a Full Recovery by the end of 2024The tourism sector is on track for a full recovery by the end of 2024, with international tourism set to reach pre-pandemic levels. This is great news for economies worldwide, as travel activity and spending return to normal. The latest World Tourism Barometer reports strong growth in international tourist arrivals, showing that the industry is regaining its strength.Table of Contents:Progress in 2024Economic RecoveryKey DriversTrends in 20251 - Progress in 2024In the first nine months of 2024, global travel numbers climbed to 98% of what they were in 2019.Regions like the Middle East even exceeded pre-pandemic levels, with arrivals 22% higher than in 2019. Other areas are catching up.Europe reached 94% of its pre-pandemic numbers and Africa recovered 96%.The United Kingdom has been an important part of this recovery, both as a popular destination and as a key source of travelers.While some regions are still behind, the Asia-Pacific area saw international arrivals reach 65% of their 2019 levels. With increased air connectivity and the reopening of more markets, this region is expected to see improvement soon.In the aviation sector, global Revenue Passenger-Kilometers (RPK) grew 7.1% year-on-year (YoY) in October 2024, surpassing pre-pandemic levels. The Asia-Pacific region led the recovery, with a 17.5% YoY increase in RPK, largely driven by strong domestic demand in China, where domestic air traffic grew by 9.7%​.2 - Economic RecoveryThe rebound in tourism is making a big impact on the global economy. In 2023, the travel industry contributed $3.4 trillion to global GDP. Experts predict this figure will rise to $11.1 trillion in 2024, making up 10% of the global economy.Spending is also rising fast. Travelers are spending more on each trip, with total tourism expenditure expected to hit $5.5 trillion in 2024. This marks a 24% increase compared to 2019. Longer trips and higher demand for luxury experiences are driving this trend.In addition, global airline load factors (PLF) reached record highs of 83.9% in October 2024, nearly 2% higher than pre-pandemic levels, highlighting the efficiency of airlines in meeting increased passenger demand​.3 - Key Drivers and ChallengesSeveral factors have fueled the recovery. Increased air connectivity has made it easier for people to travel. Looser visa rules in some countries have also helped boost tourism numbers. A total of 43 countries have already returned to or surpassed their 2019 levels.The Asia-Pacific region continues to be a key growth driver, with international air traffic to and from Asia growing rapidly. The Africa–Asia route experienced the highest annual growth rate of 28% in October 2024, demonstrating the growing demand for long-haul travel​.Despite the progress, challenges remain. Tourism Secretary-General Zurab Pololikashvili emphasized the need for regions to invest in infrastructure and manage capacity issues. For example, airlines face delays in aircraft deliveries, which could limit future growth. Additionally, efforts to make tourism more sustainable need to pick up speed.4 - Trends in 2025The increase in global tourist arrivals is good news for economies, showing how important travel is in connecting people.In 2025, air travel growth rates are expected to stabilize, with Asia-Pacific leading the charge. China's domestic air travel market remains pivotal, and its recovery will likely inspire further advancements in other markets. At the same time, the tourism industry is set to embrace sustainability, with governments and private players encouraged to invest in greener technologies and practices.The future of travel and tourism looks bright. As the world continues to open up, this sector will keep creating jobs, boosting economies, and inspiring people everywhere. This clearly shows that tourism has bounced back and is stronger than ever.

The future of travel and tourism looks bright. In the first nine months of 2024, global travel numbers climbed to 98% of what they were in 2019.

Global Tourism Sector 2024 & 2025

Spain Fines Budget Airlines Over "Abusive" Baggage FeesPhoto by&nbsp;Lucas Davies&nbsp;on&nbsp;UnsplashSpain’s Consumer Affairs Ministry has fined five budget airlines a total of €179 million. The budget airlines include Ryanair, Vueling, easyJet, Norwegian, and Volotea. The ministry described their actions as “abusive practices.”These practices included charging passengers extra fees for hand luggage, seat reservations and boarding passes for children. The Ministry argued that these charges disproportionately impact consumers and violate their rights.The fines have drawn sharp criticism from the airline industry. Michael O'Leary, CEO of Ryanair, labeled the sanctions “illegal and baseless,” claiming they ignore European Union (EU) regulations. EU law allows airlines to determine their own pricing policies without interference from national governments. O’Leary stated that these fees are essential for cost savings, especially for budget airlines, as they help keep ticket prices low while offering optional services to passengers.The International Air Transport Association (IATA) also condemned the fines, calling them “outrageous” and a threat to market freedom. Willie Walsh, IATA’s Director General, argued that the penalties undermine the airline industry’s ability to operate efficiently.Walsh warned that banning fees for cabin bags and similar charges could raise ticket prices for all passengers. Airlines would have to cover these costs in other ways. “Airlines rely on flexible pricing models to maintain affordability,” he explained.Consumer advocacy groups, however, welcomed the move. They have long criticized practices such as charging for hand luggage, calling them unfair and confusing for travelers. Facua, a Spanish consumer rights organization, praised the fines as a victory for passengers, arguing that they address long-standing grievances about hidden charges and lack of transparency in ticket pricing.The Consumer Affairs Ministry defended the fines as a necessary step to protect passengers and ensure fair treatment in the air transport sector. Officials dismissed claims that the decision was politically motivated, emphasizing that airlines must respect consumer rights and avoid exploiting travelers.The Ministry highlighted that budget airlines had gained a disproportionate amount of revenue from these extra charges, which they deemed unjustified. This decision could set a significant precedent for managing cabin bag fees and other ancillary charges across Europe. If upheld, it may force airlines to rethink their pricing strategies and increase transparency.While airlines argue that such policies will disrupt their cost-saving models and harm the budget travel sector, consumer rights advocates believe they will create fairer practices and prevent hidden fees.As the airlines' appeals proceed, the debate highlights the tension between national governments, EU regulations, and the airline industry. The outcome will likely influence future policies on ancillary charges and shape the relationship between budget airlines and their customers.Whether these fines result in lower passenger costs or higher ticket prices remains to be seen. Still, they have already sparked important conversations about fairness and transparency in air travel.

Spain’s Consumer Affairs Ministry has fined five budget airlines, including Ryanair and EasyJet, €179 million for “abusive” practices.

News