Introducing CarryOK®: Why Smarter Carry-On Design Starts Here&nbsp;The boarding gate meltdown - we’ve all seen it. A traveler arrives confident, only to find their carry-on luggage doesn’t meet airline rules and the passenger is hit with a last-minute baggage fee.&nbsp;This is exactly the kind of frustration CarryOK® was built to prevent.&nbsp;CarryOK®, Travel Sentry’s new widget, gives travelers instant clarity: does your bag comply with airline rules? What are the size and weight limits for your ticket type and route? Can your carry-on really stay in the cabin or is it likely to be moved to the aircraft hold?&nbsp;Now live across European airlines, CarryOK® eliminates guesswork, reduces fees and helps brands turn compliance into a point of confidence.&nbsp;CarryOK® launches at a pivotal moment for air travel. In June, the European Parliament voted in favor of banning hand luggage fees, and Airlines for Europe (A4E) began applying a standardized personal item size of 40 × 30 × 15 cm. These moves are early steps toward aligning cabin baggage rules across carriers, but we’re not there yet.&nbsp;While some airlines adopt more consistent rules, others are increasing scrutiny. Recent reports confirm that staff at UK airports are now being paid bonuses to spot and pull oversized carry-on, even when the difference is minor. At airports in Birmingham, Glasgow and beyond, enforcement is being monetized.&nbsp;This environment makes clarity more urgent than ever, for both travelers and the brands they trust.&nbsp;Why This Matters for Luggage Manufacturers and OEMs&nbsp;This is not just a customer service issue. It’s a product strategy issue.&nbsp;Consumers are becoming more risk-aware. They are asking not just “Will this fit in the overhead compartment?” but also:&nbsp;“Will this bag get me charged a fee at the gate?”&nbsp;“If it’s taken from me at boarding, will my belongings still be safe?”&nbsp;This is where CarryOK® and Travel Sentry-approved locks work together.&nbsp;A Lock on a Carry-On Isn’t Optional Anymore&nbsp;As more compliant-looking bags are pulled into the hold, particularly under basic economy fares, customers are increasingly concerned about their valuables. Electronics, medications, travel documents could all end up out of reach.&nbsp;A TSA-accepted lock gives travelers peace of mind. It protects against theft, ensures access for airport security and shows that your brand understands what travel really looks like today: unpredictable, high-pressure and often unforgiving.&nbsp;Why You Should Always Lock Your Carry-On&nbsp;&nbsp;CarryOK® Helps Your Product Do the Talking&nbsp;CarryOK® is built to integrate easily into product pages, fit guides, booking flow or post-purchase onboarding. For luggage brands, this means:&nbsp;Reduced refund claims from customers who didn’t understand the size rules&nbsp;Higher buyer confidence in online channels&nbsp;A clear way to stand out in a crowded, lookalike product category&nbsp;Alignment with the growing expectation of transparency, not just style&nbsp;CarryOK® gives your brand a way to help customers understand and value those choices in the context of real-time airline rules.&nbsp;Available Now, Free for CVI-Compliant Partners&nbsp;Travel Sentry offers CarryOK® at no cost to CVI-compliant partners. Phase 1 supports European carriers, with rollout planned for Asia and the Americas.&nbsp;To discuss integration, licensing, or technical documentation, contact us at: marketing@travelsentry.org&nbsp;Try out CarryOk today!&nbsp;

Travel Sentry’s new widget gives travelers instant clarity about whether their baggage complies with airline rules, depending on ticket type and route. 

Travel Sentry's Introducing CarryOK®

India Travel Trends 2025 and a Booming Tourism EconomyIndia’s travel industry has entered a new chapter. In 2024, an already-strong post-pandemic recovery gave way to full-blown momentum, driven by young, tech-empowered travelers, shifting generational values and an appetite for unique experiences. In 2025, this growth is accelerating even further.International travel was primarily associated with affluent travelers from metro and tier 1 cities. However, in recent years, this trend has shifted dramatically. Increasing numbers of travelers from India’s tier 2 and tier 3 cities are now venturing abroad, fueled by rising aspirations, greater access to information, and improving economic conditions.Visa applications from first-time travelers have surged by 32%. From 2014 to 2023, over 10.09 crore passports were issued in India and the number of Passport Seva Kendras (passport application centres) has grown from 153 to 523 during this period. This further highlights the shift, broadening the market share of Indian international travelers and redefining the country’s global tourism footprint.&nbsp;envato by Mehaniq41A Snapshot of the Tourism EconomyAccording to the India Holiday Report 2025 by Thomas Cook India and SOTC Travel, Indian travelers are showing record enthusiasm:85% plan to increase their holiday frequency in 2025.84% plan to raise their travel budgets by 20–50%.Over 60% are seeking bucket-list or experiential travel.Meanwhile, the 2025 Global Travel Trends Report from American Express reveals that:92% of Indian travelers want one-of-a-kind items that reflect their trips.81% plan to purchase high-quality local goods during international travel.50% are taking international trips specifically to buy a luxury product.Gen ACE &amp; Gen LUXTwo distinct generations now define the travel landscape:Gen ACE (under 40): Digital natives who value spontaneity, adventure, and peer influence via social media. They are planners who rely on vlogs and Instagram for discovery, and tend to book last minute using online travel company apps.Gen LUX (over 40): Discerning, family-oriented travelers who value luxury holidays, loyalty rewards and concierge-style services. They favor longer stays and emotionally meaningful travel, often motivated by “doing with intent,” not just seeing sights.How Indian Tourists Are SpendingSpending is increasing across the board:Domestic travel&nbsp;still dominates in terms of volume, but&nbsp;international destinations&nbsp;like France, Australia, Japan, and Thailand attract the highest budgets, with many cases exceeding ₹100,000 per person.Indian tourists are “savvy spenders,” with 79% planning to use credit card or loyalty rewards for travel and 84% believing combining rewards offers the best value.The travel economy is shifting toward experience-rich purchases, from food to boutique shopping to niche concerts and sporting events.Destination and Format ShiftsNew travel patterns are emerging:Cruises (45%), scenic train journeys (20%) and self-drives (35%) are rapidly gaining popularity, driven by a desire for slower, immersive travel.International travel is changing: Central Asia (Uzbekistan, Kyrgyzstan), Morocco and South Africa are rising, while phenomenon travel (e.g. Northern Lights, Cherry Blossoms) becomes more mainstream.Domestically, Himachal, Kashmir, Uttarakhand and the North East remain top choices. Spiritual tourism is booming among both Gen Z and Baby Boomers.envato by Unai82Technology and Phygital JourneysIndian travelers are digitally savvy but still value personal guidance:68% book online, yet 59% still rely on retail or phone consultations.“Phygital” journeys, where digital research is paired with human expertise, are shaping the booking experience for modern consumers.79% download apps before travel; 48% complete the entire booking process on smartphones or tablets.Travel as a LifestyleAs Sanjay Khanna, CEO of American Express Banking Corp India, puts it:“Indians are more informed and discerning than ever before. They seek holistic experiences during their travel - emotion, story and quality matter more than traditional markers of status.”According to the FINN Partners–GSIQ report, 81% of Indian international travelers now prefer luxury holidays over weddings and 74% would rather travel than buy designer goods. This marks a powerful shift toward travel as self-expression.Key Takeaways for the Travel Industry and Luggage BrandsIndian travelers are changing how they plan and experience holidays. They are looking for more than just a destination - they want trips that feel personal, exciting and meaningful. Travel companies should focus on offering experiences that connect emotionally, like adventure, relaxation or cultural discovery.Travelers now see luggage as part of the travel experience, not just something to carry their things. They want bags that are practical, stylish and fit different types of trips, from weekend getaways to long international holidays.Indian travelers also like to buy items that remind them of their trips, so luggage can be part of that story. More people care about sustainability too, but they still want their luggage to be useful and long-lasting.Indian travelers in 2025 are doing more, spending more and expecting more. They're shaping global demand - from mountain retreats and vineyard trails to curated shopping trips and wildlife cruises.

International travel used to be associated with affluent travelers from metro and tier 1 cities. But, in recent years, this trend has shifted. 

India Travel Trends 2025

U.S. Tariff Policies: &nbsp;What Travel Goods Brands Need to Know&nbsp;UPDATE COMING: New tariff rates will likely take effect August 1, 2025 at 12:01 AM ET. We’ll update this article as new enforcement rules are confirmed.LATEST UPDATE: JULY 14, 2025New Country-Specific Rates Shared, Deadline ExtendedThe U.S. has extended its tariff suspension, but new country-specific tariffs are expected to begin August 1 at 12:01 AM ET. President Trump has stated this is a firm deadline, with no further extensions planned.Here’s what’s changed since early July:"Reciprocal" Tariffs Coming August 1A new round of country-specific “reciprocal tariffs” is scheduled to take effect August 1. These tariffs are intended to match what those countries charge the U.S. - but details remain unclear.Countries targeted include several major travel goods producers:These rates have not been published in the Federal Register, nor confirmed by U.S. Customs and Border Protection (CBP).Vietnam Deal: Still No Official RulesOn July 2, President Trump announced a trade agreement with Vietnam that would apply:A 20% tariff on all Vietnamese exports to the U.S.A 40% tariff on goods considered “transshipped” through VietnamHowever, as of July 8, there are no official documents, definitions, or enforcement rules.What’s unclear:What “transshipping” means under this new ruleWhether these new tariffs replace or stack on top of existing tariffsWhether new rules of origin will apply (e.g., requiring 55% value-add in Vietnam or limiting Chinese inputs)Letters Sent, But Not Official YetThe U.S. has reportedly sent identical tariff letters to at least 14 countries, with more expected soon.These letters include vague language about “transshipped goods” being penalized and encourage each country to negotiate a deal before the August 1 deadline.These proposed tariffs are not yet law, but reflect the direction of policy.Strategy Reminder for BrandsAudit country-of-origin status: Products assembled in one country but containing parts from another may now be flagged.Build buffer timelines: Goods entering the U.S. after August 1 will be subject to the new rules.Expect fast changes: The situation is politically driven, unpredictable and largely being communicated outside official channels.Important Note on Tariff Deadlines&nbsp;The 90-day pause on country-specific tariffs announced by the White House applies to all countries except China. This means tariffs could take effect for others as early as July 9, 2025, under the national emergency declaration.Steel Tariffs Expanded to Appliances - Effective June 23On June 16, the U.S. Commerce Department announced it will expand existing steel tariffs to cover additional “derivative” products for example fridges, freezers, washers, dishwashers and stoves.While not directly targeting travel goods, this expansion signals broader enforcement of Section 232 tariffs across consumer goods categories - a trend that could eventually encompass any imported product with steel components.Implication for sourcing teams: If your goods contain steel parts (e.g., frames, telescoping handles, fixtures) or rely on suppliers tied to appliance-grade steel, your input costs may rise without notice.Higher Steel and Aluminum Tariffs Now in EffectAs of June 4, tariffs on imported steel, aluminum, and derivative products were officially increased to 50%.Tariffs on UK steel and aluminum remain at 25%, but this could change after July 9, depending on the U.S. - UK Economic Prosperity Deal.Impact for manufacturers: This increase is already raising the cost of sourcing key materials like frames, hardware and fixtures. Any component made from steel or aluminum is likely to be affected in both price and availability.Court Ruling Challenges Presidential Tariff AuthorityOn May 28, the U.S. Court of International Trade ruled that tariffs imposed under the Trump-era International Emergency Economic Powers Act (IEEPA)&nbsp;- targeting&nbsp;imports from Canada, Mexico and China&nbsp;for fentanyl and immigration concerns - exceeded the executive branch's legal authority. The ruling is under appeal, and a federal court stay means these tariffs remain in effect for now.Temporary Tariff Reduction Agreement&nbsp;In a May announcement, the U.S. and China agreed to a temporary reduction in tariffs to allow more time for negotiations. Key elements include:&nbsp;U.S. tariffs on Chinese products reduced to 30%, but these are stacked on top of existing tariffs such as the Section 301 and fentanyl-related tariffs - bringing total effective rates as high as 75% on some items.The new rates take effect for 90 days starting in early May 2025.&nbsp;Talks between both governments are expected to continue through summer, with locations rotating between the U.S., China, or neutral ground.&nbsp;The White House maintains that the 30% tariff will be the likely cap during this period, while analysts suggest that this “truce” has brought both sides back to the negotiating table with a clearer range of expectations.&nbsp;Stock markets responded positively, with analysts calling the reduced tariffs “manageable” for U.S. businesses.&nbsp;As of May 12, U.S. Customs and Border Protection (CBP) has not released specific implementation guidance, which may affect how importers plan around the new tariff timeline.While negotiations with countries like Vietnam, Cambodia India and Indonesia are ongoing, travel goods from these regions remain subject to an additional 10% 'reciprocal' tariff as of mid-May.Shipping Route Disruptions Due to TariffsFollowing the tariff escalation, major container shipping firms have begun reducing or suspending services between Asia and the U.S., citing collapsing trade volumes. This reduction in capacity may further raise shipping costs and delay deliveries.The Supply Chain: What’s Changed?&nbsp;China’s Role Is Shrinking, But Still Major&nbsp;While China is still the largest supplier, its share of U.S. imports has dropped from 84.7% in 2016 to 47.1% in 2025. But, don’t celebrate too soon—other major suppliers like Vietnam (24.8%) and Cambodia (11.2%) are now facing steep tariffs, so the whole supply chain is at risk.&nbsp;Concentration of Suppliers&nbsp;The top five suppliers, China, Vietnam, Cambodia, India and Indonesia, make up nearly 90% of U.S. travel goods imports. That’s a huge concentration risk. If there’s a tariff shift or disruption in any of these countries, it could wreak havoc on your supply chain.&nbsp;Shipping Costs: What to Expect&nbsp;Shipping Fees from ChinaAs of October 2025, if you're shipping from Chinese vessels, you’ll face a surcharge of $50 per ton of cargo. This surcharge will increase each year for the next three years, making Chinese shipping more expensive and less reliable.&nbsp;Container and Chassis Tariffs&nbsp;95% of global containers and 87% of chassis are made in China. With new tariffs ranging from 20% to 100%, this will affect the cost structure of nearly every shipment. It’s not just about getting your goods to the U.S.; it’s about how much it costs to do so.&nbsp;How Are Brands Adapting? &nbsp;Short-Term StrategiesHold shipments: Some brands are holding their shipments in China to see if tariffs change or are reversed.&nbsp;Use bonded warehouses: By storing goods in Canadian warehouses, companies can delay paying tariffs until they enter the U.S.&nbsp;Ship early: If you're racing against the clock, consider speeding up shipments to get goods into the U.S. before the July 9 deadline.&nbsp;Shift final assembly: Moving assembly operations to other countries like Vietnam or Cambodia can help avoid the highest tariffs.&nbsp;Lobby for trade exclusions: Companies are actively working with governments to negotiate tariff exemptions.&nbsp;Long-Term StrategiesDiversify suppliers: Look beyond China and Southeast Asia. South and Central America could provide more stable tariff environments.&nbsp;Reshore manufacturing: Some companies are investigating restoring certain product lines to reduce tariff exposure.&nbsp;Revamp pricing models: Be transparent with your customers about tariff-related price hikes. They’ll understand if you communicate early and clearly.&nbsp;Invest in compliance: Staying updated on the Harmonized Tariff Schedule and other trade regulations is crucial for staying ahead of any changes.&nbsp;Advocacy and Legislative Efforts&nbsp;&nbsp;Industry-wide efforts: Companies are sending letters to President Trump, asking for exclusions or reductions in tariffs, especially for goods under HTS Chapter 42.&nbsp;Lobbying: Trade associations are pushing for stronger legislative oversight of U.S. trade policies.&nbsp;Media campaigns: Industry leaders are speaking out across major news outlets to raise awareness of the economic impact on small businesses.&nbsp;Step-by-Step Guide for U.S Travel Goods Brands &nbsp;Audit your supply chain: Map out all the countries you source from and identify their tariff exposure.&nbsp;Act fast: Get your shipments cleared before the July 9 deadline to avoid additional tariffs.&nbsp;Shift operations: Look into moving labor-intensive parts of your manufacturing to other countries to change the origin status.&nbsp;Reroute shipping: Explore non-Chinese shipping options and consider domestic ports if feasible.&nbsp;Adjust pricing: Build tariff flexibility into your pricing model and communicate price increases early.&nbsp;Explore new markets: Look at exporting to Europe or Canada to reduce U.S. dependency.&nbsp;Consider reshoring: For critical product lines, explore U.S.-based production.&nbsp;The 2025 tariff escalation is a game-changer. It’s driven by a combination of national security priorities, trade imbalances, and the desire to reduce dependence on foreign manufacturing.For travel goods brands, this means higher costs, supply chain uncertainty and new challenges. But it also presents an opportunity to adapt, diversify, and become more resilient. By staying informed you can navigate these changes and continue to thrive, no matter how the trade winds blow.&nbsp;Accurate as of 21st May, we will be making running updates as the story develops.&nbsp;Data and tariff details referenced from CNN, Understanding the 2025 Tariff Developments, May 1, 2025; South China Morning Post; Deutsche Bank; Travel Goods Association; USTR notices.

The 2025 tariff escalation is transformative, driven by national security, trade imbalances and reduced reliance on foreign manufacturing.

U.S. Tariff Policies

What IATA’s 2025 Outlook Means for the Luggage IndustryThe 81st AGM of the International Air Transport Association (IATA), held in early June, highlighted both the resilience and the challenges facing global aviation. For stakeholders in the luggage industry, the discussions offer critical insights into passenger growth and operational challenges that may impact demand patterns.&nbsp;Our CFO, Yves Perrenoud, shared some notes:&nbsp;"IATA forecasts that global air passenger numbers will reach a new record of 5 billion in 2025, 10% higher than the pre-pandemic level. This represents a 5.8% increase (in terms of RPK – Revenue Passenger Kilometres) from 2024, driven by the Asia Pacific and European regions. More airline passengers mean luggage gets used more often, so people want luggage that can withstand the extra wear and tear of increased journey volume.&nbsp;Despite the optimistic outlook, the air transport industry also faces significant operational challenges. Supply chain disruptions have caused delays in aircraft deliveries. Basically, it takes twice as long for airlines to receive aircraft as it did twenty years ago. This suggests that some future travel demand will remain unmet.&nbsp;Trade tensions and rising tariffs, particularly in the U.S., are also putting pressure on various industries. These factors affect consumer demand, especially in leisure travel segments, which are key drivers of luggage demand. Indeed, the North American region is only expected to grow by +0.4% in 2025 (in RPKs).&nbsp;Sustainability remains a focal point, with IATA reaffirming its commitment to achieving net-zero carbon emissions by 2050. While the production of Sustainable Aviation Fuel (SAF) remains limited, accounting for less than 1% of total fuel needs in 2025, IATA emphasizes the necessity for supportive government policies to scale up SAF production and infrastructure.&nbsp;At Travel Sentry, we are committed to fostering innovation that contributes to the goal of a healthier planet. Operational constraints, coupled with the need to enhance the profitability of a razor-thin margin business, may pressure airlines to enforce stricter baggage policies, potentially influencing consumer luggage preferences. This calls for the luggage industry to remain at the forefront of sustainability and innovation.&nbsp;For the luggage industry, these developments signal a sustained upward trend in travel demand, presenting growth opportunities. Similarly, operational challenges and sustainability initiatives will shape airline policies on baggage handling, creating numerous opportunities to satisfy consumers' needs with further innovation.&nbsp;During an uncertain period and a rapidly changing business environment, consumer needs remain our compass. Whether travellers are taking short getaways, exploring local destinations, or combining business with leisure, they still need reliable luggage to carry their belongings. It's up to all of us in the luggage industry and the travel industry, more broadly speaking, to make this experience even better!"

The 81st AGM of the International Air Transport Association (IATA) highlighted both the resilience and the challenges facing global aviation.

IATA 2025 Outlook and Luggage Industry

Our 2025 Lock Manufacturers MeetingIn May 2025, we held our annual Lock Manufacturers Meeting - and this time, we took it to the mountains. Our partners from across the Greater China region, including Taiwan and Hong Kong, came together for three days of team meetings, shared insights and forward planning.The meeting was held at the Qingcheng Mountain Zun Hotel, where Travel Sentry hosted a full agenda for our licensed lock partners. From business strategy to bamboo weaving, this year’s gathering was one of our most memorable yet.Our COO, Tim Meade, summarized Travel Sentry’s milestones over the past year. Despite geopolitical challenges, our certified lock program continued to grow in both reach and performance:Travel Sentry locks are now accepted at over 750 airports in 75 countriesSix new countries joined the program in 2024, including the Philippines and ColombiaSales of luggage locks and padlocks both increased, supported by expanding demand and strong brand alignmentThe global traveler count reached 1.4 billion, with particularly strong momentum in the Asia-Pacific regionBehind these numbers is the hard work of every lock factory represented at the meeting. Tim reminded everyone that our shared success comes down to shared standards - and a shared commitment to secure, easy travel.Based on the financial reports from industry leaders, Yves Perrenoud, Chief Financial Officer of Travel Sentry, outlined the industry's growth blueprint: Latin America and Europe will grow much faster than America and Asia. The global willingness to travel continues to increase and the tourism market remains optimistic.Maya Hall, CEO of Travel Sentry, highlighted our sustainability projects and long-term partnerships with major luggage brands. From new materials to smarter logistics, our network is moving steadily toward more environmentally friendly practices.Congratulations to lock manufacturer Jingyu, who won one of our Sustainability Awards, plus a $15,000 prize. They have sold over 100,000 sustainable locks and this award is just one of the ways we’re encouraging more factories to join the sustainability movement.Travel Sentry IP protection lawyer Kevin Jinwen shared updates on Travel Sentry's ongoing legal work to protect lock IP rights. In 2024, several counterfeiting operations were successfully challenged, resulting in the removal of fake products and stronger brand protection across markets.The China regional team also presented their latest findings:Field studies of the luggage market in Southeast Asia, with a focus on IndonesiaDevelopment of OEM partnerships in Greater ChinaExpanded marketing of travel accessories under the Travel Sentry brand&nbsp;A breakdown of 2025 traveler behavior trends, including increased demand for smart luggage and eco-friendly gearResults from country-level marketing campaigns run in 2024Of course, no meeting in Qingcheng would be complete without exploring the mountain itself. The next morning, the team and partners climbed the stone steps to the Laojun Pavilion.Later that day, was spent wandering through Jie Zi Ancient Town, where red panda souvenirs and bamboo weaving workshops brought local culture to life. A few attendees even made time to visit the Sanxingdui Museum,&nbsp;which mainly collects and exhibits thousands of artifacts of bronze, jade and gold from the ancient Shu period three thousand years ago.This meeting wasn’t just about recent achievements - it was about what comes next. As a team, we’re setting our sights on:Deeper cooperation with certified lock factories to reach more travelers with better, smarter productsProtecting the rights and interests of our partners through ongoing legal support and brand enforcementStrengthening our brand, both through consumer marketing and B2B storytellingGrowing our sustainability programs, with more innovation, more transparency and focus on impact metricsOur team members and partners are at the heart of everything we do. Events like this remind us of the power of face-to-face time - not just to solve problems, but to build something meaningful together for the future.

In May 2025, we held our Lock Manufacturers Meeting. Partners from across the Greater China region came together for 3 days of meetings.

Our 2025 Lock Manufacturers Meeting

Canton Fair 2025: Three Key Luggage Trends&nbsp;The Spring Canton Fair 2025 - China's largest trade event - just wrapped up with record overseas attendance. Over 228,938 overseas buyers from 219 countries and regions attended the fair.The luggage industry impressed buyers with innovative designs that cater to every type of trip and traveler.&nbsp;&nbsp;Quiet Luxury&nbsp;Harmonizing beautifully with the 2025 Pantone Color of the Year, Mocha Mousse, muted hues dominated both hardside and softside luggage. Exhibitors showcased a palette of crème caramel, clay, beige, taupe and creamy whites enhanced with tan accents.&nbsp;PU materials served as a convincing leather substitute for luggage accents. Leather grain effect finishes elevated pieces of luggage. These types of materials offer many of the same benefits as traditional leather but are often more affordable and easier to care for, providing your customers with cost-effective luxury options.&nbsp;Designers showcased luxury fabrics for those seeking a statement piece. Luggage featuring bouclé, tweed and Hermès-inspired repeat prints gave an upscale touch to everyday travel gear.&nbsp;Notably, TSA accepted locks appeared even on smaller pieces like vanity cases, adding a private jet feel to commercial travel.&nbsp;In Bloom&nbsp;Spring brightened the luggage halls with purple shades ranging from wisteria to lilac. Fashion-focused travelers can now match their luggage to their Instagram-ready airport outfits, creating merchandising opportunities.&nbsp;Yellow also shone throughout the fair, from floral mimosa and daffodil to butter yellow, which is the standout fashion color of Spring/Summer 2025&nbsp;These cheerful tones offer a breath of optimism and ensure luggage stands out on the baggage carousel after long flights - a selling point that addresses a key consumer pain point while maintaining style.&nbsp;Innovation&nbsp;Innovation demonstrated a deep understanding of modern travelers' needs. For example, carry-on suitcases with integrated pop-out laptop tables for business travelers seeking productivity on the go. Some models doubled as secure baby-seat carriers, addressing the challenges parents face navigating terminals - a new market segment for your distribution channels.&nbsp;One design we spotted addressed weight management concerns with a built-in digital scale in the luggage handle - eliminating the anxiety of potential overweight fees at check-in. The scale could be kinetically charged for use, by the user simply moving the handle back and forth repeatedly.&nbsp;&nbsp;Additionally, an innovative wheel system allows users to quickly reposition wheels from the base to the side of the case, depending on their preference and terrain - features that provide significant differentiation in a competitive marketplace.&nbsp;Adaptability took center stage with this standout convertible design: a suitcase designed to open on both horizontal and vertical axes, perfect for navigating narrow spaces like compact hotel rooms.&nbsp;Security upgrades were equally notable across the luggage industry. Alongside standard TSA008 locks, brands introduced clever upgrades to the TSA007 models, adding extra details to discourage and prevent tampering by bad actors.&nbsp;These trends showcase how the industry continues to evolve with designs that combine style, security and practical features suited for every type of trip.&nbsp;

The Canton Fair 2025, China's largest trade event had record overseas attendance, showcasing designs that cater to every type of traveler.

The Spring Canton Fair 2025 

Rise in In-Flight Theft and Guide to PreventingHow TSA-Accepted Locking Systems Enhance Travel Security and Brand TrustPhoto by&nbsp;Suhyeon Choi&nbsp;on&nbsp;Unsplash&nbsp;In-Flight Theft: A Growing Concern Among Global TravelersIn-flight theft has become an emerging challenge facing travelers worldwide. For the travel goods industry, this rising trend presents both a challenge and an opportunity. Today’s consumers are seeking travel goods that offer not only style and functionality but also peace of mind. TSA-accepted locks deliver on all counts.Understanding When and How Theft Happens in FlightIn-flight theft most often occurs when passengers are inattentive - during boarding, while sleeping or when distracted by onboard services. Thieves typically target carry-on bags stored in overhead compartments, where visibility is limited and access is shared.Lloyd Figgins, an international security expert and CEO of The TRIP Group advises not to place valuable items in the overhead compartments. “Although you may think they are safe, you can’t actually see if anyone is interfering with your luggage or legitimately getting something from their own bag."Although passengers may assume their belongings are safe when stored in a bag in the overhead compartments, the reality is that the lack of direct visibility - especially for window seat passengers - makes it easier for a thief to act unnoticed.Travelers may also put valuables in the seat pocket or leave important items in unmonitored overhead compartments, if there is no space. This creates more risks.In-Flight Theft PreventionAt Travel Sentry, we encourage our brand partners to lead the conversation on theft prevention.Here are essential features that travel consumers are actively seeking:Travel Sentry-approved locks that allow for secure inspection without damage. With the rise of inflight theft, these locks are also essential for hand luggage.RFID-blocking compartments to protect credit card and passport data.Hidden and lockable zippers to protect access points in overhead compartments.Slash-proof materials in personal items stored under the seat.Bright bag tags or brand-marked designs that allow users to easily mark their bag and deter confusion or tampering.When clearly explained at the point of sale, these features can greatly influence buying choices. This is especially true for long-haul and international travelers.Securing Carry-On Bags with TSA-accepted SolutionsTSA accepted locks are among the most practical and effective tools for securing belongings. Travelers are increasingly aware of the risks associated with unprotected bags in overhead compartments and are turning to brands that offer solutions built for real-world travel scenarios.According to Figgins, an international travel safety expert, “Having something as simple as a lock on your cabin bag will deter most criminals, as it’s an additional layer they have to overcome.” This sentiment is echoed across travel advisory platforms and reflected in purchase behaviors and consumer reviews.By integrating the Travel Sentry® Lock system into your products, you provide consumers with added confidence while aligning with global airport security protocols that depend on the Travel Sentry standard.Creating Product Value Through Travel SafetyTravelers today are not only choosing bags and luggage based on aesthetics or price—they are also evaluating which brands demonstrate foresight when it comes to safety and theft prevention. When customers trust your products to protect their most valuable possessions at 35,000 feet, that trust becomes a competitive differentiator.Travel Sentry works with brands across the globe to certify and support luggage and accessories built for modern security needs. Our locking system is accepted and used by security agencies in over 60 countries and enables travelers to move freely without compromising on protection.Position Your Brand as a Leader in Secure TravelBy partnering with Travel Sentry and using TSA-approved locks, you demonstrate that your brand values security. This shows retailers and customers that you care about compliance and their peace of mind.If your organization is exploring ways to innovate around travel security, we invite you to reach out. Let us help you equip your customers with smarter, safer and more travel-ready products.Photo by&nbsp;Lukas Souza&nbsp;on&nbsp;Unsplash

Today’s consumers are seeking travel goods that offer not only style and functionality but also peace of mind. TSA-accepted locks deliver on all counts.

Rise in In-Flight Theft 

Luggage Trends and Market Outlook 2025&nbsp;Insights from TGA 2025&nbsp;&nbsp;The global luggage market continues to evolve in 2025, driven by changing consumer preferences, economic&nbsp;pressures and innovation in both products and services.&nbsp;&nbsp;Our team&nbsp;exhibited at the Travel Goods Show at the end of March and have prepared a digest of observations from the show, offering brands some clues to adapt their business models in today’s&nbsp;often unpredictable environment.&nbsp;By YuriArcursPeopleimagesTABLE OF CONTENTSStill in Recovery ModeBackpacks and Duffels&nbsp;Retail ChannelsDesign MattersPersonalizationColor trends1. Still in Recovery Mode&nbsp;The&nbsp;US&nbsp;market reached $3.1&nbsp;billion in 2024, down 6% from 2023 and still 2% below 2019 levels. Despite strong interest in travel, particularly international travel, full recovery has not yet been achieved.&nbsp;2. Backpacks and Duffels on the Rise&nbsp;Travel bags like duffels and backpacks are leading the charge.&nbsp;These flexible, multifunctional pieces of luggage are ideal for carry-on use and short trips.&nbsp;This trend was on display at the Travel Goods Show, where outdoor and lifestyle brands&nbsp;showcased innovative designs - from ski-ready bags to lightweight packs for biking and hiking. It reflects a clear shift in consumer preferences toward adaptable, purpose-driven gear.&nbsp;3. Retail Channels Are Changing&nbsp;The luggage distribution channel landscape is shifting. Per&nbsp;Circana, online sales now make up 54% of volume, slightly up from 2023 but below the 2020 peak. Meanwhile, physical stores are rebounding, especially for more expensive and larger purchases, like a suitcase - see more insights&nbsp;here.&nbsp;The winning business model is omnichannel - meeting customers wherever they shop. Success depends on delivering consistent, high-quality experiences across all platforms.&nbsp;Look at our recent article&nbsp;Easy Ways to Improve Your E-commerce Merchandizing.&nbsp;4. Design Matters: Form Meets Function&nbsp;Modern travelers expect unique, practical features in every piece of luggage. Popular innovations include:&nbsp;Built-in compression or expansion systems&nbsp;Outside “speed-through” pockets for essentials&nbsp;Hidden compartments for security&nbsp;GPS tracking integration for smart luggage&nbsp;This focus on innovation is especially crucial in carry-on bags,&nbsp;where&nbsp;space and convenience are critical.5. Customization and Personal Expression&nbsp;Personalization is no longer niche -&nbsp;it’s becoming a standard. At the show, we saw brands offering build-your-own suitcase stations where travelers could select color options for shells, zippers,&nbsp;handles and wheels, plus add monogramming.&nbsp;In a crowded marketplace, customization is a powerful way to differentiate and makes a bag easier to spot on the conveyor belt at baggage reclaim for a consumer.&nbsp; &nbsp;6. Color Trends&nbsp;Muted tones (black, copper, olive, dark purple) dominate premium and functional categories.&nbsp;Vivid shades (pink, aqua, lilac) cater to younger, fashion-conscious travelers, particularly in carry-on luggage and accessories.&nbsp;The global luggage market in 2025 is being shaped by a blend of value-driven choices and strategic distribution channel adaptation. To thrive, brands must align with consumer preferences,&nbsp;deliver innovative business&nbsp;models and high-quality solutions that work across leisure, international&nbsp;travel and everyday mobility.&nbsp;

The luggage market is evolving in 2025, driven by consumer preferences, economic pressures and innovation in products and services.  

Luggage Trends Outlook 2025 

How PFAS Regulations Will Affect Travel Goods Industry in 2025: Updated in March 2025What Luggage Manufacturers and Buyers Need to KnowStarting in 2025, new laws will impact the luggage industry due to growing concerns about PFAS (Per- and Polyfluoroalkyl Substances). These chemicals have been used in many products for years, but now they are seen as harmful because they don't break down in the environment and can affect human health.PFAS are commonly found in water-repellent and stain-resistant products, including luggage.What Are PFAS and Why Are They Being Regulated?PFAS are synthetic chemicals used in water/stain-resistant textiles. They are often called "forever chemicals" because they take a long time to break down in the environment. While they are useful for making products like luggage more durable and resistant to water and stains, they also pose significant health risks.PFAS have been found in public water systems and can harm human health. Governments worldwide are now implementing strict regulations to limit the use of PFAS in consumer products.&nbsp;U.S. PFAS RegulationsCalifornia (AB 1817)January 1, 2025: Ban on intentionally added PFAS in most textile products (including luggage)2025–2026: Products must test below 100 ppm Total Organic Fluorine2027 onward: Limit tightens to 50 ppmApplies to the entire product, including all componentsNew York (S. 1322)Similar to California's ruleBan on intentionally added PFAS in apparel starting January 1, 2025No threshold yet, but expected by 2027Legislation may expand the ban to luggage and accessoriesOther U.S. StatesStates like Vermont, Washington, and Colorado have enacted or proposed bansRestrictions vary by state: coverage, timeline, penaltiesFederal RegulationsSeveral federal laws are now being applied to PFAS regulation:Safe Drinking Water ActToxic Substances Control Act (TSCA)Resource Conservation and Recovery ActUnregulated Contaminant Monitoring Rule (UCMR)Clean Water Act and NPDES permittingInternational RegulationsCanadaRequired PFAS reporting in 2024 (due Jan 2025)March 2025: Announced phased bans on PFAS in all textiles by 2029, including travel goodsEuropean UnionEU ban on PFHxA starts July 2027France: Ban in apparel and cosmetics by 2026; all textiles by 2030Denmark: 50 ppm PFAS limit in apparel/footwear from 2030Impact on Luggage ManufacturersLuggage manufacturers will face significant challenges in meeting these new PFAS regulations. Many products use PFAS coatings for water resistance and durability. Now, manufacturers must change how they make their products to avoid violating these bans.Key Steps for Manufacturers:Find New Materials: Manufacturers must replace PFAS with new materials that provide the same benefits. This could involve working with suppliers to find PFAS-free alternatives that comply with all relevant regulations.Test All Components: PFAS are present in the fabric, zippers, buttons, and other parts of luggage. Manufacturers must test all components to ensure they comply with new regulations, particularly the varying thresholds across different jurisdictions.Follow Federal Laws: In addition to state regulations, manufacturers must comply with federal laws like TSCA, which monitors harmful chemicals, and NPDES permitting under the Clean Water Act, which controls pollutants in the water supply.Stay Informed: The EPA has created a PFAS Strategic Roadmap to outline future steps for reducing PFAS exposure. Manufacturers should follow these updates closely to ensure compliance.Impact on BuyersBuyers, including retailers and bulk purchasers, also need to understand the impact of PFAS regulations. Many consumers worry about PFAS in their drinking water, and buyers must ensure they purchase safe, compliant products.Key Considerations for Buyers:Ensure Compliance: Buyers should request certificates from manufacturers to confirm that their products do not contain intentionally added PFAS.Testing Products: Some buyers may want to test products before they purchase or sell them, particularly as regulations tighten with specific ppm requirements.Meet Consumer Demand: Consumers are more aware of PFAS and want safer, more environmentally-friendly products. Offering luggage that meets these standards can build trust and boost sales.What's Next for the Luggage Industry?With these changes coming in 2025, luggage manufacturers and buyers must act now to stay compliant. The regulations are becoming increasingly stringent, with specific testing thresholds and expanding to more jurisdictions internationally.Manufacturers should work on:Reformulating products with PFAS-free alternativesTesting all components to meet specific ppm thresholdsAdjusting supply chains to accommodate regional variations in regulationsDeveloping new marketing strategies highlighting PFAS-free productsBuyers must:Check that products are safe and follow all regional rulesRequire PFAS-free certification from suppliersConsider pre-sale product testingOffer PFAS-free alternatives to meet growing consumer demandStaying informed and proactive is the best way to avoid penalties and provide safe, high-quality products in this changing regulatory landscape.

Starting in 2025, new laws will impact the luggage industry due to growing concerns about PFAS (Per- and Polyfluoroalkyl Substances).

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