Investment into Integrated TSA Locks
Why Your Brand Should Choose Integrated TSA Locks
For today’s traveler, convenience and peace of mind are just as important as durability or design. Integrated TSA-accepted locks help meet those expectations by building security directly into the luggage - no extra keys or accessories required.
“We use a Travel Sentry integrated lock mainly for theft prevention. It’s easier for the traveler as they no longer need to carry a padlock or key to secure their case. In addition to the peace of mind that comes from not worrying about luggage opening accidentally, the Travel Sentry lock is also TSA compliant.”
— James Lin, Operations Department, Traveler’s Choice
This built-in security has become increasingly relevant. A recent Travel Sentry survey showed that 42% of travelers secure their luggage at the last minute - a habit that favors simple, integrated solutions over loose accessories.
A Trusted Standard, Built In
The Travel Sentry® Red Diamond is instantly recognizable to travelers, security staff, and brands alike. It’s more than a symbol - it's a sign of global compliance and quality. Locks bearing the Red Diamond are accepted at over 750 airports worldwide, enabling security agencies to open and relock bags without damage during screening.
Integrated locks not only look sleek - they also protect the bag itself. Unlike external accessories, they’re less exposed to the rough handling of airport systems. While external padlocks are a practical option, they’re sometimes damaged or lost during transport. Built-in locks are simply more resilient.
The Case for Integration
Integrated locks streamline the packing and check-in process. There’s no need to remember to attach a separate lock or carry a key. Travelers just set their combination and go. And for brands, this simplicity means higher perceived value and customer satisfaction.
Top Benefits:
No loose parts: Locks are part of the case—set and forget.
TSA-accepted: Compliant in the U.S. and 80+ other countries.
Cleaner design: Sleek integration enhances product aesthetics.
Boosted brand trust: The Red Diamond signals quality and reliability.
What Travelers Are Saying
In our Attest Luggage Purchasing Habits Survey (January 2024), consumers made their preferences clear:
74% would pay more to have the Travel Sentry Red Diamond on their luggage.
68% associate the symbol with trust and premium quality.
73.5% remain interested in zipper-style luggage - where integrated locks are often featured.
These numbers tell a strong story: travelers want built-in solutions that work.
An Opportunity for Brands (and Beyond)
For luggage brands, integrated locks are more than a feature - they’re a selling point. They help position products as modern, secure, and premium. They also help avoid common issues that cause frustration for both travelers and customer service teams.
Even padlock-focused brands may benefit by adapting to shifting consumer behavior. Integrated solutions reflect how travelers pack and move today. And for both types of brands, the Red Diamond remains a powerful way to inspire confidence.
Whether you're designing a new product line or refreshing an existing one, now is the time to incorporate TSA-accepted locks into your brand story.
Looking to integrate the Red Diamond into your next collection? Get in touch with our team.